HAMPTON, N.H., Oct 21, 2021 /PRNewswire/ -- Planet Fitness,
Inc. (NYSE: PLNT), one of the largest and fastest-growing global
franchisors and operators of fitness centers with more members than
any other fitness brand, today announced it has selected Huge, a
global experience agency, as its new digital agency of record
following a strategic competitive review.
Planet Fitness will partner with Huge to accelerate the
Company's digital strategy and support the continuous evolution of
its mobile app, website and in-club digital experience, with a
focus on strategy, customer satisfaction and creative design within
these digital channels. The partnership will support member
retention and help Planet Fitness continue to drive its "bricks
with clicks" growth strategy and hybrid approach to fitness;
strengthening its digital Judgement Free Zone® through consumer
engagement, loyalty and a differentiated omni-channel experience
that supports and encourages people throughout their fitness
journey.
"The team at Huge is known for ground-breaking, innovative work
that drives positive impact for brands, defines industries and
shapes the culture and world around us. This makes them the ideal
partner to further our mission of democratizing fitness," said
Sherrill Kaplan, chief digital
officer at Planet Fitness. "As we work to break down barriers for
the 80 percent of the population that does not belong to a gym, we
are excited to partner with Huge to build upon our strong
foundation and take our digital experience to the next level,
serving members wherever they are, whenever they want to engage
with our brand."
"From the start, we fell in love with their human-first approach
to fitness and desire to create a next generation experience for
members that's accessible and affordable for everyone. We can't
wait to get started together on this ambitious journey," said
Matt Weiss, President of Huge
Brooklyn. "Planet Fitness' goal of creating a true omni-channel
experience that allows the brand and its members to interact,
engage and support each other to reach their individual fitness and
health needs is a huge move for the category and one that unlocks
massive opportunities in-market."
About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the
largest and fastest-growing franchisors and operators of fitness
centers in the United States by
number of members and locations. As of June
30, 2021, Planet Fitness had more than 14.8 million members
and 2,170 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Company's mission is to enhance
people's lives by providing a high-quality fitness experience in a
welcoming, non-intimidating environment, which we call the
Judgement Free Zone®. More than 95% of Planet Fitness stores are
owned and operated by independent business men and women.
About Huge
Huge, part of Interpublic (IPG), is a
global experience agency made up of creatives, designers,
technologists, strategists, and data scientists. We help companies
become a deeper part of people's lives by creating unified brand
experiences that people love. We work with clients such as Google,
McDonald's, FCA, Brooks Running,
P&G, and others, who are as committed to shaping culture and
defining the future as we are. Headquartered in Brooklyn, we currently have more than 1,200
employees working across 13 offices in North America, Latin
America, Europe, and
Asia. For more info, visit us at
hugeinc.com.
About Interpublic
Interpublic (NYSE: IPG)
(www.interpublic.com) is a values-based, data-fueled, and
creatively-driven provider of marketing solutions. Home to some of
the world's best-known and most innovative communications
specialists, IPG global brands include: Acxiom, Craft, FCB,
FutureBrand, Golin, Huge, Initiative, Jack
Morton, Kinesso, MAGNA, Matterkind, McCann, Mediahub,
Momentum, MRM, MullenLowe Group, Octagon, R/GA, UM, Weber Shandwick
and more. IPG is an S&P 500 company with net revenue of
$8.06 billion in 2020.
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SOURCE Planet Fitness, Inc.