NEW YORK, Sept. 23, 2021 /PRNewswire/ -- The new Weber
Shandwick Media Security Center is an industry leading,
cross-disciplinary team with AI-driven technology at its core,
built to address what the overwhelming majority of executives say
is one of the leading reputation issues businesses faces today –
the spread of disinformation.
"As malicious content becomes more pervasive and more
sophisticated, it presents an increasingly material
reputational and commercial threat," said Gail Heimann, CEO, Weber Shandwick. "The Weber
Shandwick Media Security Center team works to understand the
influence of questionable content on the attitudes and behaviors of
customers, employees and other stakeholders. And, building on an
already world class crisis and issues practice, aims and to
better anticipate, manage and mitigate those
threats."
The Weber Shandwick Media Security Center is powered
by insights from some of the leading institutions
combating misinformation and disinformation and an
exclusive partnership with threat detection
platform, Blackbird.AI. The Media Security Center is designed
to help clients navigate a volatile media landscape with bespoke
solutions that protect reputations and commercial
interests.
Manipulated media is no longer just a reputational concern – it
is now a financial, employee and organizational security concern,
notes Peter Duda, head of Weber
Shandwick's Global Crisis and Issues Management Practice.
"We are currently working with clients in healthcare,
government, technology and CPG as they battle a potentially
harmful information landscape littered with bot created
content, artificial distribution and erroneous stories that often
spread undetected until they're unmanageable."
Beyond solutions, the Weber Shandwick Media Security Center
offers immersive education and training sessions to help executives
and marketing and communications teams become well-versed
in how information and misinformation spreads. In
addition, it will convene leading industry voices, including
Blackbird.AI, influence operations researchers such as Renee DiResta, and top research and development
centers including MIT's Center for Constructive Communication,
to provide the latest in-depth insights and implications.
"The best practices of the Weber Shandwick Media Security
Center are built on the bedrock of deep issues
management, analytics, policy and
media expertise," said Chris Perry, Chief Innovation
Officer, Weber Shandwick. "But the complexity of today's
challenges – for
example, synthetic content that erodes
confidence in
media – requires increasingly sophisticated
technology to power that expertise."
Blackbird.AI Partnership Provides Exclusive Access to
AI-Driven Threat Detection Technology
Recently recognized as a Forrester "Top Threat Intelligence
Company," Blackbird.AI's proprietary, AI-driven
technology provides deep contextual awareness, threat detection and
future narrative identification to help organizations detect and
combat disinformation as it occurs.
"Given the ever expanding risks associated with information
driven threats, the level of corporate preparedness needs to be
more technologically advanced than those seeking to drive harm,"
said Wasim Khaled, CEO and
co-founder, Blackbird.AI. "The Media Security Center's approach to
addressing complex evolving problems for brands and organizations
integrates with Blackbird's AI-Driven Intelligence Platform,
empowering rapid triaging of previously unseen threats before they
cause massive damage."
About Weber Shandwick
Weber Shandwick is a leading global communications network that
delivers next-generation solutions to brands, businesses and
organizations in major markets around the world. Led by world-class
strategic and creative thinkers and activators, we have won some of
the most prestigious awards in the industry. Weber Shandwick was
named to Ad Age's Agency A-List in 2020 and Best Places to
Work in 2019. Weber Shandwick was also honored as PRovoke's
Global Agency of the Decade in 2020 and PRWeek's Global
Agency of the Year in 2015, 2016, 2017 and 2018. The firm has
earned more than 135 Lions at the Cannes Lions International
Festival of Creativity. Data-led, with earned ideas at the core,
the agency deploys leading and emerging technologies to inform
strategy, develop critical insights and heighten impact across
sectors and specialty areas, including brand and B2B marketing,
healthcare marketing, change management, employee engagement,
corporate reputation, crisis management, data and analytics,
technology, public affairs, social impact and financial
communications. Weber Shandwick is part of the Interpublic Group
(NYSE: IPG). For more information, visit
http://www.webershandwick.com
About Blackbird.AI
Blackbird.AI helps organizations detect and respond to
disinformation and manipulation that causes reputational and
financial harm. Powered by their exclusive AI-Driven Constellation
Platform, Fortune 500s and governments can proactively manage new
information risks that were previously undetectable. Blackbird was
founded by a team of experts from artificial intelligence,
behavioral psychology and national security, with a mission to
defend authenticity and fight narrative manipulation. Recognized by
Forrester as a "Top Threat Intelligence Company", the Blackbird
Risk Index™(BRI) is an industry benchmark in the reputation
enhancement space. For additional information, please visit
www.blackbird.ai
Contact: Jill Tannenbaum
Company: Weber Shandwick
Phone: 212-546-7815
Email: jtannenbaum@webershandwick.com
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SOURCE Weber Shandwick