FCB Elevates Nigel Jones & Vita Harris
September 22 2021 - 05:00PM
FCB today announced the elevation of its top two global strategic
leaders: Nigel Jones & Vita Harris. Jones moves up from
day-to-day operations to take on the Chairperson role for FCB,
where he will partner with FCB’s global leadership team on special
projects. For Harris, the network is elevating the role and
responsibilities of Global Chief Strategy Officer, which will now
include FCB’s evolving strategic offering for clients across all
disciplines, focusing on innovation and continuing the Agency’s
ongoing commitment to diversity, equity and inclusion (DE&I).
Both will report to FCB Worldwide Chief Executive Officer Carter
Murray and will partner closely with him, Global CCO Susan Credle
and FCB’s recently appointed Global Head of Data Science &
Connections, Tina Allan, to lead greater alignment of FCB’s deep
strategic capabilities with its robust performance and data
offerings, including its rapidly expanding and award-winning
creative data agency, FCB/SIX.
With Harris’s leadership, FCB has continued in meaningful ways
to build on its proud legacy of commitment to equality and
inclusion and deliver strategic excellence across our global
offices, which is why our creative product is stronger than
it’s ever been. From our work for Walmart to the
City of Chicago’s “Boards of Change,” and Michelob
Ultra’s “Courtside,” to our partnership with Google for
the Canadian Down Syndrome Society, our inclusive approach
throughout the process isn’t something that sits on one side of the
company – it is a core part of who we are and how we make
work.
Harris has also been instrumental in evolving FCB’s DE&I
framework and led the introduction of the network’s Disrupting
Thought Patterns workshops, while also helping lead the expansion
of cultural competency and workplace inclusion initiatives to all
its offices. In 2019, Harris helped develop FCB’s proprietary
process to disrupt biases from seeping into the work – across
strategy, planning and creative – which has been deployed globally
and embraced internally by many of the agency’s clients. Harris
will continue leading these initiatives while also expanding FCB’s
strategic offering with data-driven performance capabilities
enabled by FCB’s ongoing investment in innovation.
With an impressive career built on a foundation of performance
marketing firsts, Harris is the perfect fit to lead FCB’s next
strategic chapter. She pioneered the fusion of strategic planning,
research and database marketing that created groundbreaking
approaches to mining consumer insights and fueled fresh marketing
communications programs that delivered big results. In her many
leadership roles over the years, Harris has led the strategic
vision for transformative strategies and high-ROI campaigns for
global brands like American Express, Bank of America, Verizon and,
most recently, Walmart.
“We are so fortunate to have a legendary leader like Vita who is
not only integral to creating groundbreaking campaigns that move
the needle for our clients but is also passionate about shaping the
advertising industry of tomorrow, and evolving FCB’s journey and
commitment to equality and inclusion in all that we do,” said FCB
Worldwide Chief Executive Officer Carter Murray. “Her impact on our
people, our clients and this industry are already profound, and
with her continued leadership, we will make even greater
contributions in achieving a more engaged and dynamic culture, in
uncovering new data-driven insight and in delivering high-quality
and culturally competent creative that will fuel new progress in
our ongoing dedication to DE&I.”
“I’m gifted the unique opportunity to strategically solve
clients’ problems, drive positive transformation and ensure diverse
and equal representation in everything we do. I am so hopeful for a
more inclusive industry, and FCB continues to innovate how
different perspectives and modern analytics can be used to put out
valuable, respectful and forward-thinking work,” said Harris.
Committed to giving back to help advance the industry, Harris
also serves on the boards of the 4As, ANA Educational Foundation
and NYWICI, and on the Ad Council’s Campaign Review Committee,
which appraises the direction of campaigns designed to promote
social change. Among other accolades, Harris has been recognized as
one of Adweek’s 2020 “Women Trailblazers” and 4As’ “100 People
Who Make Advertising Great,” honored with an ADCOLOR Legend Award,
and received the Missouri Honor Medal from the globally acclaimed
Missouri School of Journalism in 2018.
About FCB FCB (Foote, Cone & Belding)
is a global, award-winning and integrated marketing communications
company with a heritage of creativity and success dating from 1873.
Named Cannes Lions 2020/2021 Network of the Year, Adweek 2020
Global Agency of the Year, 2020 Ad Age A-List Agency Standout and
the #1 Global Network on The Good Report 2020, FCB focuses on
creating Never Finished campaign ideas that have the power to
transform brands, businesses and communities. With more than 8,000
people in 109 operations in 80 countries, the company is part of
the Interpublic Group of Companies (NYSE: IPG). Visit fcb.com or
follow @FCBglobal on Instagram and Twitter and FCB Global on
Facebook and LinkedIn.
Melanie Mitchem +1 (917)
902-0998 melanie.mitchem@fcb.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/871cb2b7-02ec-4f43-af68-8d3a3391aa98
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