Reprise Appoints Glen Conybeare to New Role as Global President Reprise Commerce
September 22 2021 - 10:00AM
Business Wire
Former Managing Director of Stickyeyes UK to
lead eCommerce business unit amidst rapid growth and worldwide
expansion
Today Reprise, the performance marketing and eCommerce specialty
agency of IPG Mediabrands (NYSE: IPG), announced the appointment of
Glen Conybeare as Global President of Reprise Commerce. The
business unit dedicated to eCommerce within Reprise Digital was
launched in late 2020 and has achieved significant growth despite
uncertainty in the broader economy. This newly created role builds
on the vision for Reprise Commerce to become a preferred agency
partner for clients globally by adding enterprise-wide leadership
of the business unit.
Reprise has earned a strong track record managing billions of
dollars in media spend in crafts such as search and social, while
also creating experience and content plays for some of the world’s
best-known brands. The agency’s roots in paid search and SEO laid
the foundation for a thriving eCommerce craft and ultimately the
establishment of Reprise Commerce. Reprise Commerce as a holistic
offering is expected to continue to scale up and achieve
substantial double-digit growth in 2022 after going from strength
to strength in 2021.
“During the first half of 2021 Reprise Commerce quickly
attracted new business and top talent to support our tremendous
pace of growth, including welcoming 50 new hires and onboarding 20
new clients globally. We believe this growth speaks to the value we
deliver as an agency partner and the culture we have as a desired
employer. I have known Glen for several years since his Stickyeyes
agency in the UK joined our Reprise network, which boosted our
overall proposition. He is a proven leader whose entrepreneurial
background and commercial drive will help us achieve even more,”
said Dimitri Maex, Global CEO of Reprise.
Conybeare added: “I am delighted to take on this new challenge.
Reprise Commerce is moving at a pace we don’t often see in network
agencies, and that really excites me. We’re innovating as fast as
we are growing, which ensures the service we are providing our
enterprise clients is truly world class. In addition, we continue
to invest in the business, both from a technology and people point
of view, indeed we’re opening up several global roles in the coming
days.”
Reprise Commerce shares the same DNA as Reprise with a fanatical
focus on Customer Flow. Mapping customer journeys end-to-end is a
crucial to how strategic solutions are designed. This competitive
offering goes beyond media solutions to incorporate site experience
from SEO/CRO/UX for Direct-to-Consumer site to Marketplaces and
eRetail, and, of course, content. Whether it is Amazon A+ Product
Detail Pages, brand stores or great creative, Reprise Commerce is
uniquely fit for purpose to help clients drive sales and maximize
profitability.
To learn more about Reprise Commerce, please visit:
reprisedigital.com/reprise-commerce and to contact the team at
commerce@reprisedigital.com via email.
ABOUT REPRISE COMMERCE:
Reprise Commerce is the dedicated Commerce business unit of
Reprise. It provides specialist commerce consultancy to brands as
well as activating performance media campaigns, creating commerce
content, and reducing friction to the buying process on Direct
Consumer, eRetailers and Marketplaces. With more than 250 experts
in markets around the world, our team is connected to our clients
and customers. To learn more about how Reprise Commerce can benefit
your business, please visit
www.reprisedigital.com/reprise-commerce.
ABOUT REPRISE:
Reprise is one of the world’s largest performance marketing
networks, with over 3,000 experts across 68 offices in 45 markets.
We offer a complete suite customer-centric performance marketing
services including, but not limited to, Strategy, SEO, Paid Search,
Social, eCommerce and Creative. Part of the Mediabrands division of
the Interpublic Group (NYSE: IPG), Reprise is headquartered in New
York. To learn more about how we can empower your business, please
visit www.reprisedigital.com now.
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version on businesswire.com: https://www.businesswire.com/news/home/20210922005066/en/
PRESS: Suzette Meade SVP,
Global Head of Marketing & Communications, Reprise
suzette.meade@reprisedigital.com
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