MINNEAPOLIS, Aug. 6, 2021 /PRNewswire/ -- Carmichael
Lynch announced it has been named the strategy and creative lead
for H&R Block, the iconic brand founded by brothers
Henry and Richard Bloch in 1955. The
agency will be responsible for the brand's strategy, creative and
social media. Sister agency Carmichael Lynch Relate will handle
public relations.
"Carmichael Lynch has a history of helping brands identify and
tell stories of transformation, which is at the heart of what we're
setting out to accomplish at H&R Block," said Julius Lai, chief marketing and experience
officer at H&R Block. "The agency demonstrated a solid
strategic vision and strong creative ideas that will serve us well
as we pursue our Block Horizons 2025 strategy."
Block Horizons 2025 is the brand's five-year growth and
transformation strategy focused on three imperatives: small
business, financial products, and H&R Block's new approach to
consumer taxes. The company's knowledge of small-business
customers, along with an innovative product and service pipeline
and its focus on ensuring equitable and transparent financial
products, has garnered attention from both Wall Street and the
media.
"We are excited to partner with H&R Block as they shift into
the next chapter of providing help and inspiring confidence in
their customers," said Julie
Batliner, president of Carmichael Lynch. "The team at
H&R Block is dedicated to this brand transformation and we're
all dedicated to doing career-best work. We're incredibly
enthusiastic about what our partnership will yield."
The agency pitch process began this spring and was run by Pile
and Company. Carmichael Lynch will partner with Gale on media
planning and buying, data and analytics, and CRM.
About Carmichael Lynch:
As a fully integrated creative agency, Carmichael Lynch offers a
collaborative, holistic approach to marketing, leveraging paid,
earned and owned media, and creative strategies. The agency's
work has been heralded by international award shows and its company
culture and diversity and inclusion initiatives have won a
multitude of honors. Carmichael Lynch Inc. is owned by the
Interpublic Group of Companies Inc. (NYSE: IPG), New York. For more information,
visit www.carmichaellynch.com.
About H&R Block:
H&R Block, Inc. (NYSE:
HRB) provides help and inspires confidence in its clients and
communities everywhere through global tax
preparation, financial products and small
business solutions. The company blends digital innovation with
the human expertise and care of its associates and franchisees as
it helps people get the best outcome at tax time, and better manage
and access their money year-round. Through Block
Advisors and Wave, the company helps small
business owners thrive with innovative products like Wave Money, a
small business banking and bookkeeping solution and the only
business bank account to manage bookkeeping automatically. For more
information, visit H&R Block News or
follow @HRBlockNews on Twitter.
CONTACT:
Rebecca
Lunna
Carmichael
Lynch
612-803-3134
rebecca.lunna@clynch.com
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SOURCE Carmichael Lynch