NEW YORK, Aug. 3, 2021 /PRNewswire/ -- MRM, the
leading marketing agency that is part of McCann Worldgroup,
announced today it has been named MediaPost's Digital Automotive
Agency of the Year for its work on behalf of General Motors
(GM).
"For 14 years, we've worked alongside our partners at GM to
reimagine the future of the auto business for its suite of iconic
American auto brands. We are incredibly honored by this recognition
from MediaPost as a testament to the strength of our partnership.
We look forward to our continued work together to drive stellar
results for years to come," said Kate
MacNevin, Global Chairwoman and CEO, MRM.
GM is the largest American automobile manufacturer, recently
ranked among the top Fortune 500 corporations in the United States by total revenue. MRM
continues to expand its work with GM, winning more of the
automaker's digital business to include cross-brand marketing and
support of the GM BuyPower Card, vehicle purchase programs and
Certified Pre-Owned marketing. The agency's outstanding creative
work includes the design, maintenance and marketing programs for
Chevrolet.com, GMC.com, Buick.com and Cadillac.com, which were
recognized in the J.D. Power 2021 U.S. Manufacturer Website
Evaluation Study.
The 6th annual award celebrates MediaPost's top picks for top
automotive marketers and agencies. The panel of judges includes
industry observers, experts and marketers. The winners will be
honored at the Marketing: Automotive conference during the New York
International Auto Show on Aug. 19 at
the Javits Center in New York
City.
The MediaPost Automotive Marketing jury that selected the award
winners featured lead juror Tanya
Gazdik, senior automotive editor, MediaPost; Ian Beavis, chief strategy officer, AMCI Global;
Elgie Bright, automotive marketing
and management department chair, Northwood
University; Donald DeFilippo,
creative and marketing director at Blue Plate Creative;
Noah Mallin, chief of brand
strategy, IMGN Media; Luis Miguel
Messianu, creative chairman, CEO, Alma; Scotty Reiss, founder, A Girl's Guide To Cars;
and Lisa Singer, event editorial
manager, MediaPost.
ABOUT MRM
MRM creatively engineers total human
experiences. Through purposeful, dynamic intersections between
strategy, creative, technology and data sciences, MRM operates in a
borderless, integrated way, to allow for greater collaboration and
velocity—all to the service of helping businesses grow meaningful
relationships with people. MRM is part of McCann Worldgroup
and the Interpublic Group of companies (NYSE: IPG) and spans
35 offices across North America,
Latin America, Europe, the Middle
East and Asia Pacific. For more information,
please visit www.mrm.com.
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SOURCE MRM