NEW YORK, Aug. 3, 2021 /PRNewswire/ -- MRM, a leading
marketing agency that is part of McCann Worldgroup, was named
Midsize Agency of The Year at the 2021 Association of National
Advertisers (ANA) B2 Awards that honor Business-to-Business (B2B)
marketers. The ANA awards honor and recognize how "B2B marketing
continues to be a driving force for business growth and illustrate
the powerful and effective role B2B campaigns can play in the
overall marketing industry."
This is the second year in a row the MRM agency network has been
honored with this win.
Kate MacNevin, Global Chairwoman
and CEO of MRM, said, "This award from the ANA, which was judged by
industry clients, carries tremendous weight because it shows that
the work we do is creative, innovative and, most of all, effective
for our clients' brands and businesses. I am thrilled to see that
we were recognized for work that was created against the backdrop
of one of one of the most challenging global business environments
in history. We were able to guide our clients through a truly
unprecedented business environment using the purposeful
application of strategy, creativity, technology and data
sciences. We take great pride in having helped our
clients pivot to maintain growth for their own businesses and
for their enterprise customers alike."
MRM's recent B2B client wins include Bloom Energy, Cigna,
Realogy and US Bank.
The ANA B2 awards were judged by client-side B2B professionals
from companies including Blackrock, EY, SAP, Siemens
Healthineers and Zurich North America. The judging and selection
of MRM took into account the agency's vision, thought
leadership, growth and marketplace impact.
This 2021 honor from the ANA B2 awards follows other recognition
for MRM this year, including being designated as a "Leader" in
Gartner, Inc.'s Magic Quadrant for Global Marketing Agencies for
the fifth year in a row (2017-2021) and taking home Adweek's
Performance Marketing Action Award for its campaign, "The Shifting
Voter Mindset," for the United States Postal Service (USPS). The
campaign promoted the effectiveness of direct-mail political
efforts leading up to the 2020 election. MRM agencies were
also named in WARC's top 40 effective digital agencies listing, as
part of WARC's global Effective 100 ranking. Additionally, MRM's
work and achievements factored into many of McCann Worldgroup's
multiple top industry honors, including being recognized as the
world's Most Creatively Effective Agency Network both in the global
2020 Effie Effectiveness Index and in the 2020 WARC Effective 100
rankings, along with inclusion on Fast Company's 2020
list of the World's Most Innovative Companies.
ABOUT MRM
MRM creatively engineers total human
experiences. Through purposeful, dynamic intersections between
strategy, creative, technology and data sciences, MRM operates in a
borderless, integrated way, to allow for greater collaboration and
velocity—all to the service of helping businesses grow meaningful
relationships with people. MRM is part of McCann Worldgroup
and the Interpublic Group of companies (NYSE: IPG) and spans
35 offices across North
America, Latin America,
Europe, the Middle East and Asia Pacific. For
more information, please visit www.mrm.com.
View original
content:https://www.prnewswire.com/news-releases/mrm-named-midsize-agency-of-the-year-at-association-of-national-advertisers-b2-awards-301347295.html
SOURCE MRM