NEW YORK, July 29, 2021 /PRNewswire/ -- MRM, the
leading marketing agency that is part of McCann Worldgroup,
announced today the appointment of Ed
Kim as EVP of Total Commerce Experiences and Commerce
Practice Lead. In this role, Kim will lead all existing and new
Commerce propositions and service lines globally, with a focus on
sustainable growth at scale. He will be responsible for driving MRM
commerce opportunities with current clients and new prospects, as
well as crafting and delivering holistic end-to-end Commerce
solutions. Kim joins from Ogilvy where he established and led the
agency's global Commerce practice.
This latest leadership appointment points to the rapid growth of
MRM's global commerce division. MRM's Commerce practice grew more
than 20% in 2020 and has seen a significant increase in demand for
Sustainable and Inclusive Commerce across industry verticals. MRM
Commerce helps businesses design, build, and grow Total Commerce
Experiences. The agency's unique approach aims to help clients
achieve their business KPIs across the business, from sales and
marketing to supply chain, product, service and more. The offering
is holistic from bricks to clicks, and includes Retail
Marketplaces, Social, DtC, and, most importantly, the orchestration
across channels.
"We've witnessed a meteoric rise in the power of digital
commerce over the past few years, and the effects of
COVID have put its importance more sharply in focus. MRM
is embracing the accelerating future growth potential of commerce
experiences for consumers across multiple categories," said
Kate MacNevin, Global Chairwoman and
CEO of MRM. "Ed's strong sector experience, aligned with
Jayna Kothary, Chief Technology
Officer, will help us stay a step ahead as we build long-term brand
strategies under one Business Transformation umbrella."
Kim has worked with blue chip clients such as Unilever, Nestle,
Tyson Foods, Philips, and Roche. His strategy work helped position
Ogilvy in the latest Forrester Commerce Wave and Gartner Quadrant
as a Leader.
"This is an enormously exciting chapter in the evolution of
commerce, and with it we're delighted to usher in new leadership
with world-class expertise and a strong record of proven success.
Ed is not only a leader with a client-focused mindset, but his
combined experience in commerce, technology, media, design, and
data will undoubtedly help us raise our game across MRM's global
Commerce space," said Kothary.
Prior to Ogilvy, Kim spent seven years at Publicis Sapient,
where he led the Retail & Luxury Commerce vertical in
North America (clients included
LVMH, Ralph Lauren, Tapestry,
Bergdorf Goodman) as well as leading global digital strategy and
media partnerships for Samsung as part of One Publicis. Kim also
spent many years leading a digital commerce P&L, managing both
demand and sales totaling more than $500M GMV.
"I am beyond thrilled to be joining an amazing leadership team
recognized across the industry at MRM and McCann Worldgroup," said
Kim. "We have a shared focus to help businesses build amazing and
lasting relationships with their customers. It's core to the
success of any brand's commerce growth. Being at the forefront of
that is an exciting place to be."
With two decades of experience and expertise across all digital
consumer channels, Kim has a proven growth record as an executive
leader in global commerce, content and media marketing for both
start-ups and global brands ranging from $100MM+ to $4Bn in sales. He is recognized as a dynamic
change agent and skilled client relationship-builder with a deep
understanding in product and engineering systems. Kim also led
post-M&A corporate integrations for genomics and bioinformatics
firm Illumina. He began his career in digital consulting with
Deloitte and Slalom Consulting.
ABOUT MRM
MRM creatively engineers total human
experiences. Through purposeful, dynamic intersections between
strategy, creative, technology and data sciences, MRM operates in a
borderless, integrated way, to allow for greater collaboration and
velocity—all to the service of helping businesses grow meaningful
relationships with people. MRM is part of McCann Worldgroup
and the Interpublic Group of companies (NYSE: IPG) and spans
35 offices across North America,
Latin America, Europe, the Middle
East and Asia Pacific. For more information,
please visit www.mrm.com.
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SOURCE MRM