IBM Gives Audi’s Website an Upgrade
IBM has helped Audi UK enhance its digital customer experience by
redesigning the Audi UK website. Online sales inquiries increased
by 59% in the UK last year, despite a 30% industry decline in new
car sales in the UK. IBM (IBM) applied its IBM Garage Methodology,
an end-to-end model for accelerating digital transformation across
organizations, to help Audi UK tailor its customers’ online
experience to their key incentives for buying a car. The COVID-19
pandemic has changed the way people shop for vehicles as
dealerships had to close and in-person operations were limited.
Since 90% of Audi UK’s car purchases start online, the contactless
digital experience has become vital.