IBM has helped Audi UK enhance its digital customer experience by redesigning the Audi UK website. Online sales inquiries increased by 59% in the UK last year, despite a 30% industry decline in new car sales in the UK. IBM (IBM) applied its IBM Garage Methodology, an end-to-end model for accelerating digital transformation across organizations, to help Audi UK tailor its customers’ online experience to their key incentives for buying a car. The COVID-19 pandemic has changed the way people shop for vehicles as dealerships had to close and in-person operations were limited. Since 90% of Audi UK’s car purchases start online, the contactless digital experience has become vital.
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