Partnership to Cover the FOX
Portfolio, Leveraging InnovidXP for Measurement of
Linear & Streaming
NEW
YORK, Oct. 12, 2022 /PRNewswire/ -- Innovid
(NYSE: CTV) today announced a partnership with Fox Corporation
(Nasdaq: FOXA, FOX; "FOX" or the "Company") to measure
cross-platform viewing consumption across its industry-leading
portfolio of news, sports, entertainment, and streaming properties.
FOX plans to use InnovidXP, Innovid's cross-platform TV measurement
solution, to further accelerate its efforts to unify and facilitate
new ways of measuring ad delivery, impact, and performance across
its portfolio.
Today's announcement is an expansion of the
partnership that Innovid and Tubi, FOX's leading free
ad-supported streaming service, commenced last year.
Leveraging a national footprint of household-level data from
smart TVs, ACR and CTV ad impressions, InnovidXP generates
cross-platform measurement that will provide a deduplicated view of
audiences on FOX's networks and Tubi platform. In addition to a
deduplicated view of audiences across platforms, InnovidXP provides
diverse, real-time insights to manage in-flight campaign efficiency
and effectiveness, ad frequency and inform media and creative
optimizations. A broad set of performance metrics are also
available to connect TV to online and offline outcomes and prove
ROI.
"As more viewers engage with content across multiple screens, it
remains vital that we continue to work with our ad partners
and provide them with the necessary data and insights that further
display the value of converged TV and the engaged audiences and
concentrated impact FOX delivers," said Dan
Callahan, Senior Vice President, Data Strategy & Sales
Innovation, FOX. "Our partnership with Innovid is another step
forward in expanding and delivering cross-platform measurement
solutions that further align with our advertisers' objectives."
Reaching and engaging audiences across viewing formats is core
to a converged TV strategy and through this cross-platform
integration, FOX further provides advertisers the ability to
deliver additional insights on incremental audience reach across
both linear and streaming investments.
Recent cross-platform campaign analysis from InnovidXP
highlights how the combination of FOX and Tubi will enable
advertisers to scale a wide range of desired audiences across
content types. The converged TV campaign results will demonstrate
the value of Tubi Unique Content Categories in building incremental
reach with contextually relevant and transparent genre
environments. Findings have shown that, on average, eight out of
ten Tubi households have proven to be unreachable by linear --
providing an opportunity for brands who add Tubi to a FOX
linear campaign, the ability to reach incremental audiences at an
average of 75+%.
"For more than a year, Tubi has been working in lockstep with
Innovid to quantify the unique reach that streaming delivers to
advertisers beyond linear – providing Top TV advertisers with
actionable insights," said Tyler
Fitch, Senior Vice President, Advanced TV &
Partnerships, Tubi. "Tubi and Fox have a shared vision to create
the optimal environment for advertisers to efficiently reach the
right audiences across multiple platforms and screens. InnovidXP
brings this vision to life with consistent, accurate and scalable
cross-platform TV measurement."
"Fox and Tubi are redefining the way advertisers approach TV
investments by prioritizing analytics that prove the value of
converged TV," said Jo Kinsella,
President, InnovidXP. "We are thrilled to support this
collaborative effort to unite linear and streaming with
cross-platform audience measurement and look forward to delivering
advertisers the insights and metrics that matter today."
About Innovid
Innovid (NYSE:CTV) powers advertising delivery, personalization,
measurement, and outcomes across linear, connected TV (CTV) and
digital for the world's largest brands. Through a global
infrastructure that enables cross-platform ad serving, data-driven
creative, and measurement, Innovid offers its clients always-on
intelligence to optimize advertising investment across channels,
platforms, screens, and devices. Innovid is an independent platform
that leads the market in converged TV innovation, through
proprietary technology and exclusive partnerships designed to
reimagine TV advertising. Headquartered in New York City, Innovid serves a global client
base through offices across the Americas, Europe, and Asia
Pacific. To learn more, visit Innovid.com or follow us
on LinkedIn or Twitter.
About Fox Corporation
Fox Corporation produces and distributes compelling news,
sports, and entertainment content through its primary iconic
domestic brands, including FOX News Media, FOX Sports, FOX
Entertainment and FOX Television Stations, and leading AVOD service
Tubi. These brands hold cultural significance with consumers and
commercial importance for distributors and advertisers. The breadth
and depth of our footprint allows us to deliver content that
engages and informs audiences, develop deeper consumer
relationships, and create more compelling product offerings. FOX
maintains an impressive track record of news, sports, and
entertainment industry success that shapes our strategy to
capitalize on existing strengths and invest in new initiatives. For
more information about Fox Corporation, please visit
www.FoxCorporation.com.
Media:
Chris Harihar
Chris@crenshawcomm.com
Sal Petruzzi
Fox
Sal.petruzzi@fox.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/fox-corporation-and-innovid-strike-multi-year-partnership-for-cross-platform-measurement-301646827.html
SOURCE INNOVID