The signature tune signals the sound of
opportunity that Infosys creates for people, businesses and
communities
BENGALURU, India, Aug. 9, 2023
/PRNewswire/ -- Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY),
a global leader in next-generation digital services and consulting,
today unveiled its sonic brand identity, the auditory equivalent of
its blue visual identity and logo. As a strategic brand asset, the
signature Infosys tune will serve to reinforce the company's core
identity and brand purpose – 'to amplify human potential and create
the next opportunity for people, businesses and communities', when
stakeholders interact with the brand. The unique melody, the sonic
landscape will be integrated across Infosys' many platforms used by
employees, and across brand assets, ranging from videos to
signature events that the company's clients and the broader
community engage with.
"As more of our stakeholders interact with brands through
digital channels, and more brands continue to crowd digital spaces,
the Infosys tune will serve as an auditory reinforcement of our
unique brand identity. It will also help deepen the emotional
connection our stakeholders have with Infosys by cueing in the
promise of opportunity creation that is integral to our brand
purpose," said Sumit
Virmani, EVP and Global Chief Marketing Officer,
Infosys. "We aspire for the sound of Infosys to signal and be
recognized as the sound of opportunity for all our stakeholders,
across markets," he added.
As a means to mark the debut of their sonic identity, Infosys
activated a digital metaphor to demonstrate how the sound of
Infosys can signal the sound of opportunity. The company has
extended an invitation to all its stakeholders to unlock
opportunities by engaging with its sonic brand here.
Response, from the audience, will trigger transformative digital
learning experiences for underprivileged students and graduate
jobseekers in India.
For over 4 decades, brand Infosys has sought to truly live its
purpose. Infosys has been recognized in BrandZ's prestigious Top
100 Most Valuable Global Brands list, ranked at #66. Infosys is
also ranked among the top three most valuable IT services brands
globally by Brand Finance, with a growth of 84 per cent in its
brand value since 2020, as per Brand Finance Global 500 2023
report.
About Infosys
Infosys is a global leader in next-generation digital services
and consulting. Over 300,000 of our people work to amplify human
potential and create the next opportunity for people, businesses
and communities. We enable clients in more than 56 countries to
navigate their digital transformation. With over four decades of
experience in managing the systems and workings of global
enterprises, we expertly steer clients, as they navigate their
digital transformation powered by cloud and AI. We enable them with
an AI-first core, empower the business with agile digital at scale
and drive continuous improvement with always-on learning through
the transfer of digital skills, expertise, and ideas from our
innovation ecosystem. We are deeply committed to being a
well-governed, environmentally sustainable organization where
diverse talent thrives in an inclusive workplace.
Visit www.infosys.com to see how Infosys (NSE, BSE, NYSE: INFY)
can help your enterprise navigate your next.
Safe Harbor
Certain statements in this release concerning our future growth
prospects, or our future financial or operating performance are
forward-looking statements intended to qualify for the 'safe
harbor' under the Private Securities Litigation Reform Act of 1995,
which involve a number of risks and uncertainties that could cause
actual results or outcomes to differ materially from those in such
forward-looking statements. The risks and uncertainties relating to
these statements include, but are not limited to, risks and
uncertainties regarding the execution of our business strategy, our
ability to attract and retain personnel, our transition to hybrid
work model, economic uncertainties, technological innovations such
as Generative AI, the complex and evolving regulatory landscape
including immigration regulation changes, our ESG vision, our
capital allocation policy and expectations concerning our market
position, future operations, margins, profitability, liquidity,
capital resources, and our corporate actions including
acquisitions. Important factors that may cause actual results or
outcomes to differ from those implied by the forward-looking
statements are discussed in more detail in our US Securities and
Exchange Commission filings including our Annual Report on Form
20-F for the fiscal year ended March 31,
2023. These filings are available at www.sec.gov. Infosys
may, from time to time, make additional written and oral
forward-looking statements, including statements contained in the
Company's filings with the Securities and Exchange Commission and
our reports to shareholders. The Company does not undertake to
update any forward-looking statements that may be made from time to
time by or on behalf of the Company unless it is required by
law.
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SOURCE Infosys