LOS ANGELES, Sept. 17, 2020 /PRNewswire/ -- IMAX
Corporation (NYSE: IMAX) unveiled today the "Filmed In IMAX"
program, a new partnership with the world's leading camera
manufacturers to meet filmmaker demand for The IMAX Experience®.
Through the program, IMAX will certify high-end, best-in-class
digital cameras with leading brands including ARRI, Panavision, RED
Digital Cinema and Sony to work in the IMAX® format when paired
with its proprietary post-production process. "Top Gun: Maverick,"
shot with Sony's VENICE, and
"Dune," shot with the ARRI ALEXA LF, will be among the first
releases certified as "Filmed in IMAX" through the new
program.
"When content is 'Filmed in IMAX' the result is pure magic
because it brings filmmakers' visions to audiences exactly as they
intended, all within the world's most immersive theatrical
experience," said Megan Colligan,
President of IMAX Entertainment. "This program will help IMAX work
with a broader and more diverse group of top filmmakers, sparking
new and exciting collaborations that can take advantage of our
proprietary technology and global theatrical platform."
The new program certifies the ARRI ALEXA LF and MINI LF,
Panavision Millennium DXL2®, RED RANGER
MONSTRO, and Sony's VENICE
cameras along with the ARRI ALEXA 65 IMAX camera previously
announced with ARRI Rental. As part of the program, IMAX will also
certify independent camera rental houses who can supply certified
cameras worldwide, starting with Panavision, ARRI and Keslow
Camera. IMAX will select only a limited number of films to
participate in the program each year. The company will
implement best practice guidelines for each production to take
advantage of each cameras' highest possible capture qualities and
settings in order to maximize The IMAX Experience® – including
IMAX's exclusive expanded aspect ratio, which delivers audiences at
least 26% more picture than standard theatres.
In addition, IMAX will utilize its expertise to work with each
partner across R&D, production testing and post-production to
achieve the highest level of digital image capture for optimized
playback on IMAX's proprietary projection systems.
IMAX has seen an increase in demand among filmmakers to work
with its technology, with several current and upcoming releases
specially filmed with high-end digital cameras certified with the
"Filmed in IMAX" program. For example, the recently released "The
Eight Hundred" – which opened to 550 sell-out IMAX shows in the
first two days of exclusive preview screenings alone – and the
forthcoming "Chinatown Detective 3" were filmed using the ARRI
ALEXA 65 IMAX camera.
IMAX has become the camera of choice for some of today's most
ambitious filmmakers. The ARRI ALEXA 65 IMAX cameras were used to
film the entirety of Avengers: Infinity War and Avengers:
Endgame, the latter of which nearly doubled IMAX's worldwide
opening weekend box office records and now stands among IMAX's
highest-grossing films ever.
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines
proprietary software, architecture and equipment to create
experiences that take you beyond the edge of your seat to a world
you've never imagined. Top filmmakers and studios are utilizing
IMAX theaters to connect with audiences in extraordinary ways, and,
as such, IMAX's network is among the most important and successful
theatrical distribution platforms for major event films around the
globe.
IMAX is headquartered in New York, Toronto,
and Los Angeles, with additional offices
in London, Dublin, Tokyo, and Shanghai. As
of June 30, 2020, there were 1,615 IMAX theater systems (1,527
commercial multiplexes, 13 commercial destinations, 75
institutional) operating in 81 countries and territories. Shares of
IMAX China Holding, Inc., a subsidiary of IMAX Corporation,
trade on the Hong Kong Stock Exchange under the stock
code "HK.1970."
IMAX®, IMAX® Dome, IMAX® 3D, IMAX® 3D Dome, Experience It In
IMAX®, The IMAX Experience®, An IMAX Experience®, An IMAX 3D
Experience®, IMAX DMR®, DMR®, IMAX nXos® and Films to the
Fullest®, are trademarks and trade names of the Company
or its subsidiaries that are registered or otherwise protected
under laws of various jurisdictions. More information about
the Company can be found at www.imax.com. You may also connect
with IMAX on Instagram (https://www.instagram.com/imax), Facebook
(www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube
(www.youtube.com/imaxmovies).
CONTACT:
Media:
Mark Jafar
mjafar@imax.com
Investors:
Brett Harriss
bharriss@imax.com
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SOURCE IMAX Corporation