Leading Wellbeing Brand Exhale Teams up With Amazon for the Launch of Amazon Halo
September 10 2020 - 03:53PM
Business Wire
Exhale expands accessibility to on-demand
programming through new Amazon service
Hyatt Hotels Corporation today announced a new collaboration
between Hyatt’s Exhale brand and Amazon Halo, a health and wellness
membership that uses technology to provide personal wellness
insights and offers ways to improve users’ everyday health. Powered
by a mobile app and accompanying wristband, the newly launched
Amazon Halo service combines science-backed tools and Exhale’s
streaming video platform, Exhale On Demand, to help users build
healthier habits for life. Available for early access now, the
Amazon Halo service gives users and Exhale members greater
accessibility to Exhale On Demand’s fitness programs.
Exhale On Demand fitness-focused Labs offered on Amazon Halo are
one-to-four-week trackable challenges—like a four-week event prep
bootcamp ahead of a special occasion or a three-week challenge
focused on core work. The Exhale On Demand labs in Amazon Halo help
users build healthier habits and discover the fitness programs that
work best for them. At launch, Amazon Halo members can experiment
with and have access to seven Exhale On Demand fitness programs
curated with specific goals, fitness levels and schedules in mind.
In addition, Exhale On Demand users can receive highly accurate
data via the Amazon Halo Band, a wrist band built to facilitate the
insights in the Amazon Halo app.
“Exhale reinforces Hyatt’s commitment to wellbeing by providing
meaningful wellness experiences that support total mind and body
through boutique fitness classes, spa therapies and original
streaming content,” said Julia Sutton, chief operating officer,
Exhale. “We are thrilled to team up with Amazon Halo and provide
even more people with the opportunity to easily access fitness- and
wellbeing-focused programs. Exhale On Demand allows people to
maintain their wellbeing routines when they want, where they want,
and the collaboration with Amazon Halo adds a new element of
measurement to help people better understand personal health and
wellbeing and create a more connected, informed approach to their
everyday wellbeing routines.”
Exhale On Demand Lab offerings through Amazon Halo are designed
to build healthier fitness habits and include:
- Event Prep Bootcamp: A four-week program that combines
the perfect amount of strengthening, stretching and sweating to
help get anyone whipped into shape for an upcoming special occasion
or event on the horizon.
- Target Your Midsection: A three-week program to help
focus on the core and trim the waistline with six-pack-focused
workouts.
- Intermediate Barre: A three-week commitment to complete
four Exhale Barre workouts per week and work on getting stronger,
leaner, longer — and prepare to level up to advanced.
- No Props, No Problem: Stay fit on the go with
bodyweight-only workouts ranging from Barre, to Yoga to
Cardio.
- Upper Body Program: A three-week Lab to build upper body
strength with a variety of workouts that will challenge arms, back,
shoulders and abs.
- Beginner’s Guide to Barre: A four-week introduction to
all the benefits of Barre with detailed instructions and
step-by-step progressions. Become familiar with all the elements of
a successful Barre practice.
- Intermediate Yoga: A program to energize the body and
take yoga practice to next level in three weeks. Balance meets
strength through a series of carefully curated classes meant to
provide a flowing, challenging and mindful experience.
Exhale On Demand customers in the U.S. can request early access
to Amazon Halo with the Amazon Halo Band and six months of Halo
membership available for a special price of $64.99. Learn more at
www.amazon.com/haloband.
World of Hyatt Loyalty Benefits at Exhale
World of Hyatt members can be rewarded for prioritizing everyday
wellbeing practices for the mind and body through Exhale. World of
Hyatt members can earn 10 Base Points for every eligible U.S.
dollar spent at participating Exhale locations and for Exhale On
Demand subscriptions purchased on exhalespa.com. Members can also
redeem points on qualifying Exhale services and enjoy additional
elite-tier level benefits. To learn more about World of Hyatt
benefits at Exhale, visit here.
About Exhale
Exhale is a unique wellbeing brand that addresses both mind and
body through spa and fitness. Dedicated to total wellbeing, there
are 21 Exhale locations in the U.S. and Caribbean offering dozens
of proprietary boutique fitness classes and award-winning healing
spa therapies. For more information, please visit
www.exhalespa.com.
About Hyatt Hotels
Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading
global hospitality company offering 21 premier brands. As of June
30, 2020, the Company's portfolio included more than 900 hotel,
all-inclusive, and wellness resort properties in 65 countries
across six continents. The Company's purpose to care for people so
they can be their best informs its business decisions and growth
strategy and is intended to attract and retain top employees, build
relationships with guests and create value for shareholders. The
Company's subsidiaries develop, own, operate, manage, franchise,
license or provide services to hotels, resorts, branded residences,
vacation ownership properties, and fitness and spa locations,
including under the Park Hyatt®, Miraval®, Grand
Hyatt®, Alila®, Andaz®, The Unbound Collection
by Hyatt®, Destination®, Hyatt Regency®,
Hyatt®, Hyatt Ziva™, Hyatt Zilara™,
Thompson Hotels®, Hyatt Centric®, Caption by
Hyatt, Joie de Vivre®, Hyatt House®, Hyatt
Place®, tommie™, UrCove, Hyatt Residence
Club® and Exhale® brand names, and operates the World of
Hyatt® loyalty program that provides distinct benefits and
exclusive experiences to its valued members. For more information,
please visit www.hyatt.com.
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MEDIA CONTACT: Jorian Weiner Hyatt 312.780.3004
jorian.weiner@hyatt.com
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