By Dave Sebastian
This article is being republished as part of our daily
reproduction of WSJ.com articles that also appeared in the U.S.
print edition of The Wall Street Journal (August 27, 2020).
Roadside inns are faring better than Ritz-Carltons as Americans
start to travel again with loosened Covid-19 restrictions.
Though the pandemic has severely hurt the lodging industry
overall, budget and midlevel hotels -- the kind often found just
off the highway -- have taken a milder hit than many luxury hotels
and resorts. Road trippers aren't the only ones checking in:
Midrange and budget hotels are also housing more essential workers
on the go.
A key measure of hotel performance, revenue per available room,
plunged 80.6% for the second quarter at luxury hotels in the U.S.,
after a 21.3% decline in the first quarter, according to data
analytics firm STR, owned by CoStar Group Inc. Budget hotels, by
contrast, saw a 44.4% decline in the second quarter, after falling
13.3% in the first quarter, STR data show.
Though big hotel chains have seen steep declines this year due
to the pandemic, their lower-priced hotels have generally fared
better. Marriott International Inc., which recorded its largest
loss ever for the June quarter, posted a 75.6% decline in revenue
per available room at its North American limited-service hotels,
which include Courtyard and Residence Inn. That was slightly better
than the 93.3% decline at its North American luxury hotels, which
include JW Marriott, Ritz-Carlton and W Hotels.
The average daily rate at Marriott's limited-service hotels in
North America was $99.63, compared with $293.47 at luxury hotels.
Much of Marriott, Hilton Worldwide Holdings Inc. and Hyatt Hotels
Corp.'s occupancy before the pandemic came from business and group
travel, including at luxury hotels in big cities.
Hyatt, which saw an 89.4% drop in revenue per available room for
the second quarter from a year earlier, pointed to more spontaneous
travel. Three-quarters of bookings at its select-service hotels are
being made just four days out from the stay.
"This is the shortest transient booking window we have seen,"
Chief Executive Mark Hoplamazian said on a call with analysts.
Tony Rojas was FaceTiming one Friday night in August with four
friends who were en route from Massachusetts to New Jersey for
their annual Six Flags trip, which Mr. Rojas had never missed in
the years before the pandemic.
Afraid of missing out, Mr. Rojas hopped in his car at 11 p.m.
that night and drove 2 1/2 hours from Lancaster, Pa., to East
Windsor, N.J., where he shared a Holiday Inn room with his friends
for about $130 altogether.
"I basically didn't sleep because we were all excited," said Mr.
Rojas, 27 years old.
InterContinental Hotels Group PLC, which oversees luxury hotels
under its namesake and lower-priced hotels such as Holiday Inn,
cited a positive impact from road travelers like Mr. Rojas as it
reported an overall 75% decline in revenue per available room
during the second quarter. The company expects business travel to
pick up, thanks to meeting-dependent corporate sectors such as
banking, Chief Executive Keith Barr said.
"I think you'll see a slight resurgence of [business travel]
coming into the fall," Mr. Barr said in an interview.
Choice Hotels International Inc., whose brands include Econo
Lodge and Cambria Hotels, has more than 4,000 hotels within a mile
of an interstate exit and 2,000 hotels near beaches and national
parks in the U.S., making it suitable for outdoor activities that
allow for social distancing.
It is attracting leisure travelers who "just want to get out of
the house while staying closer to home," Chief Executive Patrick
Pacious told analysts. The hotel franchiser sourced a quarter of
its June revenue from customers who traveled less than 25 miles to
a hotel, he said.
While much of corporate travel hasn't resumed, budget and
midscale properties cater to a different kind of business
travelers: essential workers.
Wyndham Hotels & Resorts Inc., which estimates that 90% of
its U.S. hotels are in suburban, interstate or small metro markets,
got 30% of its second-quarter bookings from those workers, Chief
Executive Geoffrey Ballotti told analysts. They include medical
personnel, government employees, construction and utility workers
and truck drivers.
"We are also seeing increasing demand from the military, from
the government, medical and small social segments like family
reunions, birthdays, anniversaries and small weddings," Mr.
Ballotti said.
Leisure travel usually tapers off after the summer as students
return to school, but Marriott and Hilton expect families to
continue making trips as they work and study remotely.
"You're going to see leisure trail off, as you always do, but I
think a little less so," Hilton Chief Executive Christopher
Nassetta said on a conference call. "It will take a little longer
for that to bleed off because a lot of kids aren't going back to
school -- or they are, but virtually."
While budget-friendly properties are performing better than
others, there are some resorts and higher-end places that also
benefited from road trips.
After Melody Van Ess's European cruise got canceled, she decided
to road trip from Scottsdale, Ariz., to Yellowstone National Park
and other sights. She and her husband paid about $5,000 to stay at
five hotels from late July to early August, including a Hyatt in
Salt Lake City, a Four Seasons in Jackson Hole, Wyo., and a lodge
in Keystone, S.D., under Ascend Hotel Collection, a Choice Hotels
brand.
"I'm going to travel the way I traveled before, understanding
that most people are not serious about [wearing masks] as they
should be," noting her biggest travel frustration. "I'm going to
carry my Clorox, and I'm going to carry my wipes," said Ms. Van
Ess.
Write to Dave Sebastian at dave.sebastian@wsj.com
(END) Dow Jones Newswires
August 27, 2020 02:47 ET (06:47 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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