Hyatt Hotels Corporation (NYSE: H) today announced Caption by
Hyatt, a new lifestyle brand within the select service category
that will bring people closer together, allowing them to work, eat
or socialize in comfortable, flexible, communal spaces that
encourage meaningful conversations and connections.
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the full release here:
https://www.businesswire.com/news/home/20190924006117/en/
Caption by Hyatt social spaces (Credit:
Designed by Avenir, rendered by Radical Galaxy)
The Caption by Hyatt brand has been designed to create a
location where guests feel comfortable striking up a conversation
with someone new over a cup of coffee, a bite to eat or a drink at
the end of the day. Caption by Hyatt hotels will be anchored by a
distinctive food and beverage experience that will be a vibrant
mash-up between café, market and bar. Danny Meyer’s Union Square
Hospitality Group (USHG) consulted on the design and curation of a
conversation-worthy food and beverage concept for the brand.
“At Hyatt, we believe in the power of personal connection,” said
Heather Geisler, vice president of global brands, Hyatt. “By
listening to our guests, we know that whether they are traveling
alone or with a friend, they are looking to connect with others in
an environment that is authentic and approachable. The Caption by
Hyatt brand will invite guests and locals alike to hang out, enjoy
a cocktail and catch up with a friend, new or old, in a space that
is intended for them.”
The Caption by Hyatt brand will focus on three core
promises:
- Alluring and approachable spaces. Caption by Hyatt
hotels will invite guests in with cozy rooms and common areas that
are flexible enough to move things around and make the space
uniquely theirs. Social spaces will be richly designed and
unexpectedly put together – sparking conversation and giving guests
and locals alike no choice but to stay awhile.
- Conversation-worthy food and beverage. Eating and
drinking at Caption by Hyatt hotels will be about more than what’s
on the table. They will bring people together to enjoy the locale’s
dynamic culture.
- Experiences that don’t begin or end at the hotel’s front
door. Whether guests try something new or meet someone new,
Caption by Hyatt hotels will create the conditions for connections
that matter – all-day drinks and sharable snacks; spaces designed
for guests to plug in anywhere; flexible and multi-purpose spaces
for lounging and small events; and a rotating calendar of
do-it-yourself and hosted events from trunk shows to local beer
tastings.
The Caption by Hyatt brand will offer the efficiency and
flexibility of select service, while creating a compelling
lifestyle experience that is designed to be fulfilling for guests
and result in superior revenue opportunities.
“We intend for the Caption by Hyatt brand to be a global growth
driver domestically and internationally in dense urban markets,
emerging neighborhoods and high foot traffic areas,” said Jim Chu,
global head of development for Hyatt. “We believe the brand is
primed for strong growth as it can flex and adapt to suit the needs
of different locations and markets and can offer a more sustainable
approach to design and operations.”
For more information on the Caption by Hyatt brand, visit
hyattdevelopment.com/captionbyhyatt.
The term “Hyatt” is used in this release for convenience to
refer to Hyatt Hotels Corporation and/or one or more of its
affiliates.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading
global hospitality company with a portfolio of 20 premier brands.
As of June 30, 2019, the Company's portfolio included more than 875
properties in over 60 countries across six continents. The
Company's purpose to care for people so they can be their best
informs its business decisions and growth strategy and is intended
to attract and retain top colleagues, build relationships with
guests and create value for shareholders. The Company's
subsidiaries develop, own, operate, manage, franchise, license or
provide services to hotels, resorts, branded residences, vacation
ownership properties, and fitness and spa locations, including
under the Park Hyatt®, Miraval®, Grand Hyatt®,
Alila®, Andaz®, The Unbound Collection by
Hyatt®, Destination®, Hyatt Regency®,
Hyatt®, Hyatt Ziva™, Hyatt
Zilara™, Thompson Hotels®, Hyatt Centric®,
Caption by Hyatt, Joie de Vivre®, Hyatt House®, Hyatt
Place®, tommie™, Hyatt Residence Club® and
Exhale® brand names, and operates the World of Hyatt®
loyalty program that provides distinct benefits and exclusive
experiences to its valued members. For more information, please
visit www.hyatt.com.
Forward-Looking Statements
Forward-Looking Statements in this press release, which are not
historical facts, are forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995. Our actual
results, performance or achievements may differ materially from
those expressed or implied by these forward-looking statements.
These statements include statements about a new Hyatt brand
introduction and concept, and involve known and unknown risks that
are difficult to predict. In some cases, you can identify
forward-looking statements by the use of words such as “may,”
“could,” “expect,” “intend,” “plan,” “seek,” “anticipate,”
“believe,” “estimate,” “predict,” “potential,” “continue,”
“likely,” “will,” “would” and variations of these terms and similar
expressions, or the negative of these terms or similar expressions.
Such forward-looking statements are necessarily based upon
estimates and assumptions that, while considered reasonable by us
and our management, are inherently uncertain. Factors that may
cause our actual results, performance or achievements to differ
materially from current expectations include, among others, the
rate and the pace of economic recovery following economic
downturns; levels of spending in business and leisure segments as
well as consumer confidence; declines in occupancy and average
daily rate; the seasonal and cyclical nature of the real estate and
hospitality businesses; changes in distribution arrangements, such
as through internet travel intermediaries; changes in the tastes
and preferences of our customers; the financial condition of, and
our relationships with, third-party property owners, franchisees,
and hospitality venture partners; the possible inability of
third-party owners, franchisees, or development partners to access
capital necessary to fund current operations or implement our plans
for growth; risks associated with potential acquisitions and
dispositions and the introduction of new brand concepts; the timing
of acquisitions and dispositions, and our ability to successfully
integrate completed acquisitions with existing operations; our
ability to successfully execute on our strategy to expand our
management and franchising business while at the same time reducing
our real estate asset base within targeted timeframes and at
expected values; changes in the competitive environment in our
industry, including as a result of industry consolidation, and the
markets where we operate; our ability to successfully grow the
World of Hyatt loyalty program; cyber incidents and information
technology failures; and other risks discussed in the Company's
filings with the U.S. Securities and Exchange Commission, including
our Annual Report on Form 10-K, which filings are available from
the U.S. Securities and Exchange Commission. These factors are not
necessarily all of the important factors that could cause our
actual results, performance or achievements to differ materially
from those expressed in or implied by any of our forward-looking
statements. We caution you not to place undue reliance on any
forward-looking statements, which are made only as of the date of
this press release. We undertake no obligation to update publicly
any of these forward-looking statements to reflect actual results,
new information or future events, changes in assumptions or changes
in other factors affecting forward-looking statements, except to
the extent required by applicable law. If we update one or more
forward-looking statements, no inference should be drawn that we
will make additional updates with respect to those or other
forward-looking statements.
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Siân Rylander Hyatt +1 312 780 5797 sian.rylander@hyatt.com
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