Bridging modern living and senses of local
culture, the property marks the fifth Hyatt-branded hotel in South
Korea
Hyatt Hotels Corporation (NYSE:H) announced today that Andaz
Seoul Gangnam has opened in the heart of the South Korean capital,
marking the Andaz brand’s entry into the country.
The Andaz name – ‘personal style’ in Hindi – encapsulates the
very essence of the brand’s driving philosophy that celebrates,
respects, and caters to guests’ personal style and preferences, in
an atmosphere that fully embraces each hotel’s locale. From New
York to London and now to Seoul, Andaz hotels and resorts draw
direct inspiration from a location’s history, culture and
architecture, and by distilling the best of its locale, allow
guests to truly engage with a destination and experience it
authentically, rather than merely visit.
“We are honored to bring the distinctive Andaz brand to South
Korea in our first collaboration with KT Estate,” said David Udell,
group president, Asia Pacific, Hyatt. “With Andaz Seoul Gangnam, we
look forward to inspiring our guests, immersing them in the local
culture and showcasing warm Korean hospitality.”
“We are delighted to be part of the vibrant Apgujeong
neighborhood in Gangnam district, which is known for its high-end
retail stores and K-Pop studios,” said Juan Mercadante, general
manager, Andaz Seoul Gangnam. “We hope to inspire and stimulate the
senses of our guests, from the hotel’s design which reflects
Gangnam’s sophisticated ambiance and dynamic gourmet alleyway
dining hotspots, to our custom-made scents.”
Design
With direct access to Apgujeong metro station and located by a
bridge connecting northern and southern Seoul, Andaz Seoul Gangnam
is designed to fuse traditional local culture and creative modern
living. The hotel’s overall concept is inspired by bojagi – a
traditional Korean wrapping cloth used in significant ceremonies
and as gift wrap to preserve good luck, according to traditional
Korean folklore.
Andaz Seoul Gangnam is designed by award-winning,
internationally renowned Dutch design firm Studio Piet Boon. As
guests move through the hotel’s light-filled interiors, unique
layouts unfold to reveal unconventional corners and dynamic
architectural angles that are layered with contemporary bojagi
patterns cloaked in soothing muted shades and subtle textures.
All of the artwork featured in the hotel is created by artists
either from Seoul or with a strong connection to the city, and the
hotel will actively nurture local talent, offering a platform for
emerging young artists. Greeting guests at the entrance is Wish, an
8-foot-high (2.5 meter) bronze abstract of a mother with
overlapping hands by Choi Jong-tae, a notable Korean contemporary
artist. While checking in, guests can admire Dialogue, an oil
painting of frantic brushstrokes in cobalt blue by Oh Su-fan, who
combines eastern calligraphy with western abstraction. In A’+Z bar,
Brush is a strikingly hyper-realistic depiction of a Chinese
calligraphy brush on Korean rice paper by Lee Jung-woong.
Guestrooms
Andaz Seoul Gangnam houses 241 contemporary and stylish
guestrooms, all offering a bird’s-eye view of the bustling downtown
district through floor-to-ceiling windows. The striking diagonal
walls inspired by the asymmetric angles of bojagi patchwork
complement the fluid layout and clean-lined furniture which provide
a floating illusion. Guests looking to entertain may opt for one of
two rooftop ‘hospitality suites’ spanning the entire seventeenth
floor with private outdoor terraces overlooking Han River and the
city. For the ultimate indulgence, the 1,755 square-foot
(163-square-meter) Gangnam Penthouse Suite houses a vast
entertainment terrace, a multifunctional living space with a bar
and dining area that can accommodate up to 20 people, a TV den with
a theatre AV system, and a luxurious bathroom with a circular tub
from which one can soak in the city views.
Drinking and Dining
The hotel’s bars and restaurants – led by Executive Chef Hamish
Neale and Sora Choi, the youngest Hyatt food and beverage director
in Korea – showcase the vibrant local neighborhood through
authentic culinary experiences.
On Level 1, A’+Z has been conceived as an all-day bar
where guests and passersby can drop in for coffee in the morning,
tea in the afternoon and a tipple at night. Freshly prepared
savories, cakes and pastries are available for guests to either
grab ‘n’ go or enjoy at the communal table or bar counter.
Ascending the central staircase guests arrive at JOGAKBO,
which means 'traditional patchwork’ in Korean, offers a
sophisticated reinterpretation of Seoul’s immersive street and
alleyway dining. Three drinking and dining venues flow seamlessly
into adjacent spaces, allowing guests to conveniently explore a
variety of creative, locally inspired cuisine:
- JOGAKBO – Long House features three distinct spaces –
Champagne & Chocolate where pralines, truffles and petit
pastries are paired with champagne; Bites & Wine, an
interactive open bar and kitchen where guests can enjoy home-style
Korean tapas and comfort dishes accompanied by premium Korean tea
or a glass of wine; while Cocktail Bar serves Seoul-inspired
cocktails all day long.
- JOGAKBO – Middle House serves pan-Asian cuisine,
specializing in locally sourced, sustainable seafood and premium
meat cooked to perfection atop a charcoal grill.
- A marble-clad show kitchen takes center stage in JOGAKBO –
South House where guests are treated to an interactive culinary
theatre as the chefs prepare Asian-inspired dishes using charcoal
ovens. There are also two private dining rooms that seat six to ten
people.
Wellness
The Summer House features rejuvenating wellness
facilities including a 52-foot (16-meter) pool surrounded by a
whirlpool and cold and warm baths, cabana-style niches and a
23-foot-wide (seven meter) LED screen showing immersive scenes of
Seoul. Guests can also relax in the infrared sauna, herbal bath,
cool, warm and hot baths, marble-clad wet and dry saunas and ice
fountains. The spa offers cutting-edge treatments using products
from premium K-beauty brand AmorePacific as well as Ling New York
by facialist Ling Chan, a favorite of A-list models and
celebrities. The 24-hour Fitness Center is outfitted with the
latest Life Fitness and Pilates equipment for energizing workouts,
while the Juice Bar serves fresh pressed drinks.
Social Spaces
The inspiring event spaces at Andaz Seoul Gangnam break the
confines of traditional conference rooms by providing open areas to
encourage social interaction, as well as four flexible event spaces
that can cater to anything from a small meeting to a grand wedding
for up to 250 people.
Collaborations
To bring the Andaz brand’s signature multisensory experience to
life, Andaz Seoul Gangnam has collaborated with several Korean
brands to create an authentic local lifestyle experience for
guests. The art-inspired perfume brand Tamburins developed a
signature fragrance for the hotel’s public areas inspired by the
nostalgic scent of mugwort rice cakes wrapped in bojagi, as well as
an exquisite blend of amber, pine needles and sweet wormwood. Local
lifestyle brand Hohodang, which aims to preserve Korean traditions
in modern life, will host a series of exclusive Andaz Salon events
on bojagi wrapping.
Opening Offer
To mark its grand opening, Andaz Seoul Gangnam is offering an
‘Opening Celebration’ room package where guests can enjoy a 30%
discount on its restaurants and bars (excluding alcoholic drinks
and in-room dining), plus a late check-out until 3pm, upon request.
Reservations must be made before September 30, 2019, and stays must
take place before December 20, 2019. For more information, visit
www.andazseoulgangnam.com.
World of Hyatt Gives Members 500 Reasons to Stay Somewhere
New
To provide World of Hyatt members even more ways to be rewarded,
World of Hyatt members can earn 500 Bonus Points for qualifying
nights at Andaz Seoul Gangnam from September 6, 2019 to December
31, 2019, as part of World of Hyatt’s new hotel offer for members.
Additional participating hotels and their offer stay periods can be
found at worldofhyatt.com/newhotelbonus. No registration is
required and members can earn on top of other offers.
Terms & Conditions
Offer valid for 500 Bonus Points for each qualifying night
stayed by World of Hyatt members in good standing during a hotel’s
offer period at participating hotels and resorts. Offer valid at
participating hotels and resorts for stays with a checkout date
during each hotel’s offer period. For each hotel’s offer period,
visit worldofhyatt.com/newhotelbonus. To be eligible for this offer
you must be a World of Hyatt member in good standing at time of
reservation and stay, stay at a participating hotel with a checkout
date during that hotel’s offer period, provide your World of Hyatt
membership number at time of check-in, and either pay an Eligible
Rate or redeem a free night award. An “Eligible Rate” and
“Ineligible Rate” are defined in the World of Hyatt Terms and
Conditions (located at worldofhyatt.com/terms). Only one point
bonus may be earned per member, per stay, regardless of the number
of rooms booked. Only the room occupied by the member will count
toward this offer. Two or more consecutive nights at the same hotel
will be deemed one stay. All points awarded under this offer are
Bonus Points. This offer is subject to the complete terms and
conditions of the World of Hyatt program. Please allow 3-4 weeks
after travel is completed for World of Hyatt Bonus Points to be
credited to your Account. To join World of Hyatt, visit
worldofhyatt.com. Qualifying nights will automatically be tracked
when you provide your World of Hyatt membership number at check-in.
A limited number of rooms are allocated to this offer; reservations
subject to availability. Offer not valid with groups, conventions,
other promotional offers, tour packages or special rate programs.
Promotional blackout periods may apply due to seasonal periods or
special events, and normal arrival/departure restrictions apply.
Hyatt reserves the right to alter or withdraw this offer at any
time without notice. The trademarks Hyatt®, World of Hyatt® and
related marks are trademarks of Hyatt Corporation or its
affiliates. © 2019 Hyatt Corporation. All rights reserved.
For additional information, visit
worldofhyatt.com/newhotelbonus.
About Andaz
Global in scale while local in perspective, the Andaz brand of
luxury hotels weaves the sights, sounds, and tastes of each
property’s surroundings for a distinctively local experience.
Through thoughtful, unscripted service tailored for travelers,
Andaz hotels enable guests to go beyond the familiar and satiate
their curiosity while immersing them in the spirit of the eclectic
culture around them. Twenty Andaz hotels are currently open: Andaz
5th Avenue and Andaz Wall Street in New York, Andaz San Diego,
Andaz West Hollywood, Andaz Napa, Andaz Scottsdale Resort &
Bungalows, Andaz Savannah, Andaz Maui at Wailea Resort, Andaz
Munich Schwabinger Tor, Andaz Ottawa ByWard Market, Andaz Mayakoba
Resort Riviera Maya, Andaz Costa Rica Resort at Peninsula Papagayo,
Andaz London Liverpool Street, Andaz Amsterdam Prinsengracht, Andaz
Singapore, Andaz Delhi, Andaz Xintiandi in Shanghai, Andaz Tokyo
Toranomon Hills, Andaz Capital Gate Abu Dhabi, and Andaz Vienna Am
Belvedere. For more information, please visit andaz.com. Follow
@Andaz on Facebook, Twitter and Instagram, and tag photos with
#WhenInAndaz.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading
global hospitality company with a portfolio of 19 premier brands.
As of June 30, 2019, the Company's portfolio included more than 875
properties in over 60 countries across six continents. The
Company's purpose to care for people so they can be their best
informs its business decisions and growth strategy and is intended
to attract and retain top colleagues, build relationships with
guests and create value for shareholders. The Company's
subsidiaries develop, own, operate, manage, franchise, license or
provide services to hotels, resorts, branded residences, vacation
ownership properties, and fitness and spa locations, including
under the Park Hyatt®, Miraval®, Grand Hyatt®,
Alila®, Andaz®, The Unbound Collection by
Hyatt®, Destination®, Hyatt Regency®,
Hyatt®, Hyatt Ziva™, Hyatt
Zilara™, Thompson Hotels®, Hyatt Centric®,
Hyatt House®, Hyatt Place®, Joie de Vivre®,
tommie™, Hyatt Residence Club® and Exhale®
brand names, and operates the World of Hyatt® loyalty program that
provides distinct benefits and exclusive experiences to its valued
members. For more information, please visit www.hyatt.com.
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Angelina Hue Hyatt – Asia Pacific +852 2678 1323
angelina.hue@hyatt.com
Brittany Umphred Hyatt 908.873.4517
brittany.umphred@hyatt.com
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