Nimo TV Expands Live Streaming Presence in Southeast Asia and MENA
Regions
GUANGZHOU, China, Nov. 23, 2022 /PRNewswire/ -- To share the
excitement of the football tournament with fans, Nimo TV, Huya's
international business, is launching several new interactive events
during the time of the exciting world-class football game event
hosted in Qatar, which include
Football Night, Football Girl Competition and Football Game
Interactive Competition with a focus on timely game updates,
pregame predictions and interactions with the audience.
The launch of the themed programs, including the above-mentioned
activities, is seen as a new growth path for Nimo TV, and is
expected to provide a "shot in the arm" for the leading live
streaming platform. In addition to growing its presence in the game
live streaming market, Nimo TV also plans to diversify the platform
content that focuses more on pan-entertainment, and accelerate its
growth in Southeast Asia and the
MENA regions, with the aim of providing consumers with more
immersive and localized interactive experiences.
Nimo TV Launches World-Class Football Game Themed
Events
Nimo TV has rolled out several new entertainment programs and
football game competitions with the intent to ignite the passion of
fans, including Football Night, where popular broadcasters
will be invited to discuss hot topics about the Qatar event online, participate in football
knowledge quizzes and offer their predictions of game results. The
program will be broadcasted in Vietnam on each Friday, Indonesia on each Wednesday, and the MENA
region on a daily basis.
Regarding the Football Girl Competition program,
broadcasters on the platform will compete to win the title of
"Football Girl". And apart from that, in Vietnam, the contest is also open to the
public, where entrants vie for the "Football Girl" title through a
combination of a talent competition and voting by fans. The winning
Football Girl will have the opportunity to become a signed host on
Nimo TV.
In the "Couples Battle" event, Nimo TV's top game
streamers will connect with entertainment streamers during the
football competition and cheer for the teams they support. In
addition, the platform will organize a football e-sports event in
Indonesia, where top professional
e-sports players will interact with football fans and share their
experiences and opinions on e-sports.
While joining in the discussions and the quizzes, fans can send
football cup-themed special effect gifts. They can also write posts
and discuss the Qatar event,
interact with other fans, and win prizes in the Nimo TV
community.
Deeply Rooted in Emerging Markets, Nimo TV Expands Further
into Pan-Entertainment Genre
It can be seen that besides the game live streaming content,
Nimo TV has recently expanded the content genre on the platform to
pan-entertainment as well. In the meanwhile, after Huya announced
its third quarter 2022 financial results, Huya management said at
the conference call that beginning in April, Huya strategically
adjusted the international business to allocate resources to key
areas. Li Meng, Senior Vice
President of Huya, said that "we will continue to move forward with
our international business, and allocate advantageous resources to
Vietnam, Indonesia and the MENA markets. In addition to
game live streaming content, we will also provide users with more
pan-entertainment content."
A recent report by mobile intelligence firm Sensor Tower* showed
that the revenue from global mobile live streaming apps have seen
impressive growth since 2020, with the compound annual growth rates
reaching 92.2% and 21.2% in 2020 and 2021, respectively, generating
revenue of more than $2 billion in
2021. For the first half of 2022, Saudi
Arabia and Turkey in the
Middle East region ranked the
third and fourth place, respectively, in terms of revenue generated
from global live streaming apps. During the same period, with
regard to global live streaming app installs, three Southeast Asia countries including
Indonesia, Philippines and Vietnam are among the top 10 countries
globally with largest live streaming app downloads.
It is widely believed that the rapid growth of the
pan-entertainment market in the MENA and Southeast Asia is driven by the rapid growth
of the digital sector, enhancement of network infrastructure,
increasing adoption of smartphones, growing user base and higher
willingness to pay among the regions.
Facing the new opportunities in the pan-entertainment field,
Nimo TV has embraced market trends by adjusting its business focus.
Take the important Vietnamese market as an example, rather than
only develop game live streaming content, the platform's core
operation in the country has transitioned to the twin-engine
development of game live streaming and pan-entertainment content,
which means to increase the content proportion of entertainment and
leisure live streaming categories covering sports, board games,
karaoke, anime and travel challenges, etc.
Amie Lam, head of Nimo TV Vietnam
said, "we look forward to more outstanding content creators joining
the Nimo TV family, with each making a contribution to the platform
in their own unique way. We will also strengthen partnerships with
game publishers as well as global and local brands, to organize
online & offline events from time to time. In addition, we plan
to upgrade our interactions across sectors to promote cultural
exchanges and economic development."
In Indonesia, Nimo TV is
inviting multi-talented live streaming hosts for categories of live
shows, and chess and board games. The platform's offerings in the
country include outdoor live streaming, social networking, Just
Chatting and voice room, among others. In addition to improving the
user experience, Nimo TV also aims to become Indonesia's leading pan-entertainment live
streaming brand.
In the MENA market with high user engagement, the platform has
become concentrated on Arabic-based content of Arabic culture. And
building on the Arabic content, Nimo TV plans to create an
ecosystem that focuses on the Gulf states to promote Arabic culture
on its platform.
In the future, Nimo TV will further explore user preferences,
promote more localized activities to bring more diversified
experiences for users. For content creators, Nimo TV will launch
more incentive policies and inspire them to unlock potential and
deliver even more compelling content. With these efforts, Nimo TV
intends to become a leading live streaming platform with
comprehensive pan-entertainment and game content coverage.
Reference to learn more about the Sensor Tower report
mentioned above, please visit
https://sensortower.com/zh-CN/blog/state-of-live-streaming-apps-2022-report-CN
About Nimo TV
Nimo TV is a leading global live streaming platform operated by
HUYA Inc. that allows millions of users from all around the world
to broadcast game and pan-entertainment content. Nimo TV is also a
community of players, gamers, streamers, and fans that drive
conversations, promote interactive activities, and foster healthy
and positive connections.
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