CAMBRIDGE, Mass., Feb. 3, 2021 /PRNewswire/ -- HubSpot, the
customer relationship management (CRM) platform for scaling
companies, announced today it has signed an agreement to acquire
The Hustle, a media company that produces a newsletter, podcast,
and premium research content. The move will give HubSpot more ways
to offer its community of scaling companies valuable content across
a broader range of topics and a more diverse set of media.
"For many customers, their first introduction to HubSpot is
through our educational blog, Academy, and YouTube content, not our
software. More recently, our customers have started to seek out
news and trends-based content across new forms of media like
podcasts, newsletters, and research," said Kieran Flanagan, SVP of marketing at HubSpot.
"By acquiring The Hustle, we'll be able to better meet the needs of
these scaling companies by delivering educational, business, and
tech trend content in their preferred formats. Sam and his team
have a proven ability to create content that entrepreneurs,
startups, and scaling companies are deeply passionate about, and
I'm excited to bring them on board to take that work to the next
level."
HubSpot has built a large community around its educational
content, with seven million people each month reading the company's
blogs and hundreds of thousands viewing HubSpot videos on YouTube.
HubSpot's Academy is another source of education for its community.
More than 100,000 people take lessons every month, and over 300,000
people have received a HubSpot certification. By acquiring the
Hustle, HubSpot will be able to better serve the needs of their
customers and community by giving them the content they want on the
medium they love.
"I started The Hustle with the mission to help give business
builders the information they needed to put their dent into the
world and change how media companies operate. By joining the
HubSpot team, we'll take that mission to the next level to build
the best business content networks in the world," said Sam Parr, founder of The Hustle. "I know the
HubSpot team shares our commitment to creating high quality content
to help companies scale, and I can't wait to get started."
The Hustle's daily email was started in 2016 and keeps its more
than 1.5 million readers informed with topical stories and
perspectives, distilling complex business stories into entertaining
news items. The Hustle's subscription platform, Trends, and
podcast, My First Million, give
entrepreneurs insights, data, and best practices to help scale
their companies.
About HubSpot
HubSpot (NYSE: HUBS) is a leading
customer relationship management (CRM) platform that provides
software and support to help businesses grow better. The platform
includes marketing, sales, service, and website management products
that start free and scale to meet our customers' needs at any stage
of growth. Today, more than 95,000 customers across more than 120
countries use HubSpot's powerful and easy-to-use tools and
integrations to attract, engage, and delight customers.
Named Glassdoor's #1 Best Place to Work in 2020, HubSpot has
been recognized for its award-winning culture by Great Place to
Work, Comparably, Fortune, Entrepreneur, Inc., and more. The
company is headquartered in Cambridge,
MA with offices in Dublin,
Ireland; Singapore;
Sydney, Australia; Tokyo, Japan; Berlin, Germany; Bogotá, Colombia; Paris,
France; Ghent, Belgium;
San Francisco, CA; and
Portsmouth, NH.
Learn more at www.hubspot.com.
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SOURCE HubSpot