WILLMAR, Minn., Sept. 21,
2021 /PRNewswire/ -- Jennie-O Turkey Store, one of the most
beloved turkey brands in the world, today announced its
Thanksgiving survey results. The surprising answers revealed how
people across the country feel about the upcoming Thanksgiving
holiday, how they plan to celebrate, the dishes they find most
intimidating and even how many pounds of food a single person plans
to eat during the meal. The survey of 2,000 consumers was conducted
by OnePoll on behalf of Jennie-O.
CELEBRATION: To Be or Not To Be (In Person)
- The majority of those polled will be attending a virtual
Thanksgiving, in addition to an in-person celebration.
- Forty-two percent noted they will also attend a Friendsgiving
gathering.
MEAL PREP: Talk Turkey To Me
- Most consumers start meal planning for this special holiday in
September.
- Thirty-six percent purchase their turkey one week before
Thanksgiving.
- Fifty percent buy their turkeys frozen and 29 percent
fresh.
- While turkey is THE marquis dish, many are intimidated to cook
it because they're scared it will turn out dry and overcooked (49
percent).
- The majority plan to cook enough food to have leftovers.
Turkey stuffed peppers,
anyone?
- Most will roast their turkeys (51 percent), with frying coming
in second (34 percent)
Starting Nov. 1, Jennie-O consumer
engagement experts will be on hand to help alleviate stress around
holiday meal planning at the company's 1-800-TURKEYS hotline,
through live chat on the Jennie-O website, and even by
texting "Turkey" to 73876. From
advice on how to prep and cook a turkey to recipes for side dishes
and how to use leftovers, consumers can reach out for real time
support through Nov. 28 via the
method that is most convenient for them. Also this year, in the
days leading up to the Thanksgiving holiday, Jennie-O specialists
are available around-the-clock.
FAMILY & FRIENDS: Let's Eat!
- Twenty-eight percent of those polled plan to eat between four
and six pounds of food on Thanksgiving Day.
- Twenty-seven percent estimate they will eat seven-10 pounds; 20
percent aim to eat up to three pounds; 11 percent intend to eat
11-14 pounds; and 5 percent anticipate feasting on more than 15
pounds of food.
- The majority prefer dark over white meat.
- Fifty-three percent will purchase a whole turkey vs. a turkey
breast.
- More plan on buying a bigger turkey vs. smaller turkey (48
percent and 43 percent respectively)
- Most people surveyed are the ones cooking the turkey (37
percent), with their mother coming in second (24 percent).
"While we'd all love to celebrate this Thanksgiving pre-pandemic
style, we realize that many still cannot. Jennie-O is here to help,
regardless of whether you're gathering in-person or virtually,"
said Nicole Behne, vice president of
marketing at Jennie-O. "We have specialists to help with most any
turkey challenge and tools that will ensure your Thanksgiving meal
is a success."
Consumers can track their fresh or frozen
JENNIE-O® whole turkey back to its originating
farm through the JENNIE-O® Turkey Tracker.
From calculators that tell the host how much turkey to buy, to full
menus for Thanksgiving dinner and inspiring suggestions for
preparing tasty leftovers, Jennie-O offers easy solutions for the
holiday meal.
For more information about all JENNIE-O®
turkey products, including recipes, nutritional information and
where to buy, visit JennieO.com or follow the brand on
social media at
Facebook.com/JennieoTurkey, Instagram.com/JennieO and Twitter.com/Jennieo.
ABOUT JENNIE-O TURKEY STORE, INC.
Jennie-O
Turkey Store, Inc., based in Willmar, Minn., is one of the
largest and most beloved turkey brands in the world. A wholly owned
subsidiary of Hormel Foods Corporation (NYSE: HRL), Jennie-O
Turkey Store offers an array of more than 1,500 high quality fresh,
frozen, refrigerated and deli turkey products that are distributed
throughout the United States and 27 countries worldwide.
Jennieo.com
Media Contact:
media@hormel.com
507-434-6352
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SOURCE Jennie-O Turkey Store