AUSTIN, Minn., June 23, 2021 /PRNewswire/ -- The makers of the
Natural Choice® brand are partnering with BBQ
legend Moe Cason for the launch of
the 2021 Good Feeds Us All Tour across America. The initial leg of
the tour will include stops in St.
Paul, Des Moines and
Kansas City, Mo., and will include
visits to community centers to provide monetary donations,
Natural Choice® product donations and
complimentary boxed lunches provided by Hy-Vee for those in need.
The tour also includes free public sampling events at various
grocery retailers in the Twin
Cities as well as others in each region.
Moe Cason is one of the most
celebrated pitmasters in the world and has served as a judge and
BBQ expert on many cooking competition shows on Food Network,
including Bobby Flay, BBQ
Brawl and Chopped: Grill Masters. A U.S. Navy veteran
known for his community service, Cason created a delicious
signature sandwich using the new Natural Choice®
hardwood smoked lunch meat line, which will be sampled at all tour
stops.
"The Hormel® Natural Choice®
hardwood smoked line is made the way a BBQ expert like myself would
make it – slow smoked over real wood," Cason said. "I'm excited to
share my recipe, and I'm honored to be a part of the Good Feeds Us
All Tour, which is really about supporting those in need in our
communities."
The Natural Choice® hardwood smoked lunch
meats are expertly crafted and slow smoked in netting over real
wood chips for more than four hours. The line includes unique and
delicious flavors like applewood ham, applewood turkey with garlic
and herbs, pecanwood ham with sweet black pepper and pecanwood ham
with brown sugar.
The tour begins today and runs through July 16, with stops at community organizations
like Hallie Q. Brown Community Center in St. Paul, Minn., an organization whose mission
focuses on affordable early childhood education, food access and
senior programming. In Des Moines,
Iowa, the tour's smoker truck will visit the Starts Right
Here youth community center to help support its mission of
encouraging and educating young people living in disadvantaged and
oppressive circumstances using the arts, entertainment, hip hop,
music and other programs. Finally, the smoker truck will visit the
Veterans Community Project (VCP) in Kansas City, Mo., to support their efforts to
help veterans in need. Founded in 2016 by combat veterans, VCP
offers an innovative homeless housing program and outreach
assistance that provides inclusive services to aid veterans in
re-claiming control over their lives.
"After a year in which many of us were separated, we're excited
to get back out on the road and support our communities with the
Good Feeds Us All Tour," said John
Hernandez, senior brand manager at Hormel Foods. "This
initiative is really about connections. Our products provide an
easy way for families to put delicious food on their tables so they
can focus on what's really important – spending time with the ones
they love."
With no preservatives, no artificial ingredients and no added
nitrites/nitrates (except for those naturally occurring in cultured
celery and sea salt), Natural Choice® products
are 100% natural* and make lunch easy and delicious. They are an
ideal choice for those who need a quick mealtime solution and want
to feel good about what they feed their families. The Natural
Choice® brand offers premium deli-style lunch meats
in a variety of flavors such as oven roasted turkey, honey deli ham
and uncured hard salami. When there's no time to cook, Natural
Choice® wraps – including pepperoni pizza, ham and
cheddar, and bacon club – are the perfect meal on the run. For a
satiating snack, Natural Choice® stacks are a
go-to, in lovable combos like uncured pepperoni and cheddar, and
honey ham and cheddar; and Natural Choice® snacks
featuring ham, chicken or turkey paired with cheddar cheese and a
dark-chocolate confection offer consumers another convenient
option.
For more information visit www.NaturalChoice.com.
* Minimally processed. No artificial ingredients.
ABOUT HORMEL FOODS — Inspired People. Inspired Food.™
Hormel Foods Corporation, based in Austin, Minn., is a global branded food
company with over $9 billion in
annual revenue across more than 80 countries worldwide. Its brands
include Planters®, SKIPPY®,
SPAM®, Hormel® Natural Choice®,
Applegate®, Justin's®, Wholly®,
Hormel® Black Label®,
Columbus® and more than 30 other beloved brands. The
company is a member of the S&P 500 Index and the S&P 500
Dividend Aristocrats, was named on the "Global 2000 World's Best
Employers" list by Forbes magazine
for three years, is one of Fortune magazine's most admired
companies, has appeared on Corporate Responsibility Magazine's "The
100 Best Corporate Citizens" list for 12 years, and has received
numerous other awards and accolades for its corporate
responsibility and community service efforts. The company lives by
its purpose statement — Inspired People. Inspired Food.™ — to bring
some of the world's most trusted and iconic brands to tables across
the globe. For more information, visit www.hormelfoods.com and
http://csr.hormelfoods.com/.
Contact:
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Media
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507-434-6352
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media@hormel.com
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SOURCE Hormel Foods Corporation