HAYWARD, Calif., Nov. 12, 2020 /PRNewswire/ -- The makers
of Columbus® Craft Meats, one of the fastest growing
deli brands in the United States,
announced the launch of three new items designed as premium
charcuterie gift options: Charcuterie 101 Collection, Charcuterie
Entertaining Collection and Felino
Gold. Each is convenient to give and tempting to purchase
for oneself. Charcuterie boxes make excellent corporate holiday
gifts for employees and clients and will be shipped directly to
recipients. The boxes have limited availability due to the
select nature of craft salumi and are not available in stores.
Online orders are open via www.columbuscraftmeats.com and
boxes are shipping now.
"Columbus's charcuterie boxes make the ideal holiday gift
because they're a fresh take on the classic food basket," said
Evan Inada, charcuterie/partnerships
director at Columbus Craft Meats. "There is a consistent
desire for gift baskets every year and this one has a distinct
'wow' factor upon arrival and unboxing. Especially now, due to
COVID-19 and social distancing, gatherings during the holiday
season may look different. This is a perfect answer."
Research shows many gift box purchasers opt to keep them for
themselves or share them with friends. Approximately 52 million
people bought a gift basket in the United
States last year and 16% of the population bought a gift
basket online as a holiday gift. Christmas is the dominant
holiday for online gift basket purchases, in terms of penetration
and spend.
All gift components were selected after careful review and
product testing, and Columbus® chose California local accompaniments for its
charcuterie when possible. In order to experience the world of
charcuterie, Charcuterie 101 Collection has flavor combinations
highlighting sweet and bold pairings that complement its slow aged,
artisan salami flavor. A wooden charcuterie board in cherry and a
cheese knife complete the starter kit. The Entertaining Collection
satisfies a grazing table get-together or multiple family
charcuterie nights. The collection of bold, spicy, rustic and sweet
pairings of artisan salami, cheese, crackers and more make it
possible to explore or entertain with charcuterie.
Included in the box is a "how to" guide, which offers practical
tips for future use to help recipients assemble the perfect board.
The guide takes the recipient through step-by-step instructions to
create their board, breaking down the perfect bites, particularly
the meat and cheese pairings.
"Everyone loves charcuterie—even people who haven't had it yet,"
said Inada. "That 'wow' factor you get after you make a board is
special. We can make anybody a charcuterie pro. They just need to
know which items to put next to each other and once they have the
directions, they can go from there. One of the benefits of giving
this as a gift is saving that person the time and effort it takes
to select everything on their own."
In addition to the collections, Felino
Gold is a premium option, in a class of its own. Lauded as
the "King of Salami," the Columbus® Felino follows the famous
recipe originating from its namesake in western Parma, Italy. Crafted using the best ingredients,
including pork made with no antibiotics ever, fresh garlic and
sherry wine, this artisan salami is slow-aged for a minimum of 30
days in a natural casing to develop its traditional, rustic flavor.
The 2.5-pound Felino Gold arrives
beautifully presented in a wooden box, perfect for gift giving.
"This is the most exclusive of the salami world right here,"
Inada said. "We put it in a box of its own because it is special
enough to be presented like you would a single, high-end bottle of
wine. This is what makes salumi exciting—very rarely do you see a
food trend where quality is driving it."
Charcuterie 101 Collection retails for $109.99 Entertaining Collection retails for
$159.99 and Felino Gold is $89.99.
Great care is taken in shipping the boxes, with the perishable
items kept cold during delivery and each accompaniment wrapped
distinctly in order to maintain its freshness and optimum
temperature.
ABOUT COLUMBUS CRAFT MEATS
Founded in 1917, Columbus
Craft Meats produces award-winning Italian salami and deli meats
sold under the Columbus® brand. Its
products are available at food retailers nationwide. Columbus Craft
Meats is a subsidiary of Hormel Foods (NYSE: HRL). More
information can be found at www.columbuscraftmeats.com
ABOUT HORMEL FOODS – INSPIRED PEOPLE. INSPIRED FOOD.™
Hormel Foods Corporation, based in Austin, Minn., is a global branded food
company with over $9 billion in
annual revenues across 75 countries worldwide. Its brands include
SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin's®,
Columbus®, Wholly® Guacamole, Hormel® Black Label® and
more than 30 other beloved brands. The company is a member of the
S&P 500 Index and the S&P 500 Dividend Aristocrats, was
named one of "The 100 Best Corporate Citizens" by Corporate
Responsibility Magazine for the 11th year in a row, and has
received numerous other awards and accolades for its corporate
responsibility and community service efforts. In 2016, the company
celebrated its 125th anniversary and announced its new vision for
the future – Inspired People. Inspired Food.™ – focusing on its
legacy of innovation. For more information, visit
www.hormelfoods.com and https://csr.hormelfoods.com/.
Contact:
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Media
Relations
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507-434-6352
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media@hormel.com
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SOURCE Columbus Craft Meats