AUSTIN, Minn., Oct. 14, 2020 /PRNewswire/ -- The makers of
HORMEL® BLACK LABEL® Bacon, a leader in
breakfast meats in America, announced today the launch of HORMEL™
BLACK LABEL™ Breathable Bacon, a first-of-its-kind innovation.
HORMEL™ BLACK LABEL™ Breathable Bacon is a revolutionary face
mask featuring the latest in pork-scented technology with two-ply
multi-fiber cloth to keep the delicious smell of bacon always
wrapped around your nose and mouth. To learn more, watch a sizzling
video here.
Bacon lovers everywhere have a chance to get their own HORMEL™
BLACK LABEL™ Breathable Bacon, while supplies last. Now through
October 28, fans can visit
www.BreathableBacon.com and enter for a chance to receive a free,
limited-edition package of Breathable Bacon, so they can look and
smell great wherever they are. HORMEL® will also give
back to hunger relief by donating one meal to Feeding America for
every request on www.BreathableBacon.com, up to 10,000 meals. Fans
can share pictures of their HORMEL™ BLACK LABEL™ Breathable Bacon
on social media using #BreathableBacon.
"We're continually focused on innovation – from new products, to
marketing and distribution – all in an effort to deliver new and
exciting ways to experience and enjoy BLACK LABEL®
Bacon," said Nick Schweitzer, Senior
Brand Manager at HORMEL® BLACK LABEL® Bacon.
"In 2020, that means connecting everyone's favorite bacon scent to
the year's 'it' accessory, and in doing so, bring BLACK
LABEL® Bacon closer to our fans."
HORMEL™ BLACK LABEL™ Breathable Bacon is the latest in a
series of technology-led innovations spanning products and
distribution from the makers of the HORMEL® BLACK
LABEL® brand. Recent innovations have included The Black
Market, a multisensory virtual reality experience, the development
of a musical experience using the sounds of bacon and creating
the world's first bacon-fueled motorcycle.
For more information about HORMEL® BLACK
LABEL® products, recipes and locations to buy, visit
www.BlackLabelBacon.com and follow BLACK
LABEL® Bacon on Instagram, Twitter and
Facebook.
ABOUT HORMEL FOODS — Inspired People. Inspired
Food.™
Hormel Foods Corporation, based in Austin, Minn., is a global branded food
company with over $9 billion in
annual revenue across more than 80 countries worldwide. Its brands
include SKIPPY®, SPAM®, Hormel®
Natural Choice®, Applegate®,
Justin's®, Wholly®, Hormel® Black
Label®, Columbus®, Happy Little
Plants® and more than 30 other beloved brands. The
company is a member of the S&P 500 Index and the S&P 500
Dividend Aristocrats, was named on the "Global 2000 World's Best
Employers" list by Forbes magazine
for three straight years, is one of Fortune magazine's most admired
companies, has appeared on Corporate Responsibility Magazine's "The
100 Best Corporate Citizens" list for 12 years in a row, and has
received numerous other awards and accolades for its corporate
responsibility and community service efforts. The company lives by
its purpose statement — Inspired People. Inspired Food.™ —
to bring some of the world's most trusted and iconic brands to
tables across the globe. For more information, visit
www.hormelfoods.com and http://csr.hormelfoods.com/.
Contact:
Brian Olson
507-434-6352
media@hormel.com
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SOURCE Hormel Foods Corporation