Expanded Tiered Program Offers Benefits That
Keep Building for Pros
ATLANTA, Jan. 5, 2023
/PRNewswire/ -- Beginning today, The Home Depot has expanded its
Pro Xtra loyalty program, unveiling new membership tiers and new
benefits for professional contractors and builders. With three new
tiers, Member, Elite, and VIP, Pros will enjoy more benefits than
ever that keep building as they spend.
When customers enroll in Pro Xtra, they gain access to
specialized perks, business tools to better manage and grow their
businesses, exclusive sales and events in stores and online, paint
rewards and more.
Every dollar spent counts toward earning rewards while also
allowing members to unlock the next level of Pro Xtra benefits. As
new tiers are unlocked, Pros access additional perks such as a new
Elite Support Line for prioritized, exclusive assistance for
business needs, VIP experiences, account management services with
personalized purchase support from Home Depot experts, and
preferred pricing. Additional benefits for members of all tiers
will be released throughout the year.
"Pros make up about 10 percent of The Home Depot's customer base
and approximately half of our sales," said Hector Padilla, executive vice president of
outside sales and service for The Home Depot. "To serve the
Pro, it's about removing friction through a variety of products and
capabilities – whether they visit a Home Depot store for a
last-minute need on the way to a job or plan a larger purchase in
advance to be delivered to the job site. We're focused on serving
the Pro no matter where, when and how they choose to shop with The
Pros represent a $450 billion
marketplace, and The Home Depot is building a unique,
interconnected Pro ecosystem to help them build their businesses.
The company has introduced new product offerings and capabilities
for Pros, including job-lot quantities of the right assortment of
brands, digital tools and personalized experiences, a variety of
fulfillment options with reliable delivery and prioritization for
Pros, and other value-added offerings like credit, tool rental,
quote center and more.
"We're always looking for ways to enhance Pro Xtra to best
support Pros as their needs grow and evolve, along with their
businesses," said Molly Battin,
senior vice president and chief marketing officer. "This tiered
loyalty system unlocks a new experience of rewards and savings for
our Pro customers with more benefits than ever, right at their
Since the launch of Pro Xtra in 2012, the program has continued
to expand its benefits and rewards with more ways to support Pros.
For more information, visit www.homedepot.com/ProXtra or visit the
Pro Desk at a local Home Depot store.
About The Home Depot
The Home Depot is the world's largest home improvement specialty
retailer. At the end of the third quarter of fiscal year 2022, the
company operated a total of 2,319 retail stores in all 50 states,
the District of Columbia,
Puerto Rico, the U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. The company employs approximately
500,000 associates. The Home Depot's stock is traded on the New
York Stock Exchange (NYSE: HD) and is included in the Dow Jones
industrial average and Standard & Poor's 500 index. The Home
Depot is #17 on the 2022 Fortune 500.
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SOURCE The Home Depot