Bidtellect Crunches Big Data for Smarter Advertising With HPE Ezmeral
June 23 2021 - 11:00AM
Business Wire
Top digital advertising business outperforms competition with
real-time data analytics to optimize targeted advertising
Hewlett Packard Enterprise (NYSE: HPE) today announced that
programmatic digital advertising platform, Bidtellect, has selected
HPE Ezmeral Data Fabric to help facilitate efficiency in its native
ad buying, selling, and delivery across the internet. The HPE
Ezmeral Data Fabric will enable Bidtellect to analyze large volumes
of data in order to offer their clients optimized and high
performing advertising campaigns.
Bidtellect is a digital buying platform built for consumer-led,
privacy-first advertising. Through its intelligent distribution
platform, IntellibidTM, Bidtellect delivers digital ads that power
and uniquely measure engagement. After a several year relationship
with a Hadoop vendor, the high total cost of ownership and
financial instability of that vendor led Bidtellect to look for a
stronger technology partner. After an evaluation, Bidtellect
selected HPE Ezmeral as its data management and optimization
partner of choice, due to the HPE Ezmeral Data Fabric’s ability to
digest a large number of queries per second, in-place, through
real-time data capture and processing. Bidtellect also views HPE as
a trusted partner for digital transformation and reliable,
excellent customer support.
“The HPE Ezmeral Data Fabric helps our customers receive more
value out of their media, allowing us to blow the competition out
of the water,” said Mike Conway, Chief Technology Officer,
Bidtellect. “The combination of HPE Ezmeral Data Fabric and our
optimization technology allows us to review past advertisement
placement behavior and performance, which was not possible with our
previous vendor. We need to be able to estimate the value of ad
placements in real time, and HPE Ezmeral Data Fabric delivers these
insights in milliseconds.”
“The HPE Ezmeral Data Fabric provides enterprise-wide global
access to data, and ensures the success of data-driven
transformation initiatives,” said Anant Chintamaneni, VP and GM,
HPE Ezmeral. “We’re proud to support Bidtellect with a unified HPE
Ezmeral Data Fabric platform that provides visibility and
governance across all applications and data through an easy-to-use
and flexible user experience to better serve our clients’ digital
advertising needs.”
HPE Ezmeral Data Fabric delivers Bidtellect’s foundational layer
for large scale custom applications with a global file system, data
lake for analytic applications, and software-defined storage for
large scale container environments. The single data infrastructure
provides a trusted data repository for data scientists, developers,
and IT with access controls that ensure only the right people see
the right data. The solution transparently scales as Bidtellect’s
business grows without downtime or IT intervention.
“The self-service capabilities of HPE Ezmeral Data Fabric allows
non-technical team members to easily access their data without
involving data science teams,” continued Conway. “This has freed up
our data science teams to do more work than they were able to
accomplish with our previous vendor. There is also a performance
boost which helps support the growth of our business.”
Bidtellect is in the process of adding additional technologies
that they can service for clients, including connected TVs, which
will expand the types of inventory they support. The HPE Ezmeral
Data Fabric allows Bidtellect to process more data in their
existing petabyte scale footprint, and allows them to leverage
tools like Apache Spark™ to deliver both real-time and historical
batch insights on all of their data.
Register and join the HPE Discover 2021 spotlight session with
Kumar Sreekanti, Chief Technology Officer and Head of Software, HPE
and Nanda Vijaydev, Lead Data Scientist and Distinguished
Technologist, HPE Ezmeral, as they discuss how HPE Ezmeral
modernizes IT environments to deliver a cloud-native experience to
data-centric workloads and teams.
About Hewlett Packard Enterprise
Hewlett Packard Enterprise (NYSE: HPE) is the global
edge-to-cloud company that helps organizations accelerate outcomes
by unlocking value from all of their data, everywhere. Built on
decades of reimagining the future and innovating to advance the way
people live and work, HPE delivers unique, open and intelligent
technology solutions delivered as a service – spanning Compute,
Storage, Software, Intelligent Edge, High Performance Computing and
Mission Critical Solutions – with a consistent experience across
all clouds and edges, designed to help customers develop new
business models, engage in new ways, and increase operational
performance. For more information, visit: www.hpe.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210623005017/en/
Natassia Culp natassia.culp@hpe.com
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