New Lily's Gummy Bears and Worms meet
people at the intersection of the ever-growing gummy and
better-for-you categories
HERSHEY,
Pa., May 23, 2022 /PRNewswire/ -- This
summer the Lily's brand is making life a little sweeter with
the nationwide launch of its new Lily's Sweet Fruity Gummy
Bear Friends and Lily's Tart and Tasty Sour Gummy Worms.
With no added sugar, these playful little treats put deliciousness
into your better-for-you snacking routine.
Naturally flavored, Lily's Gummy Bears deliver a
whimsical hint of nostalgia in four fruity flavors including
raspberry, strawberry, orange and lemon. Lily's Sour Gummy
Worms are perfect for sour lovers with a mix of lemon-raspberry and
apple-peach flavors. Both sweet and sour treats have less than one
gram of total sugar, making Lily's Gummies the go-to, fun
treat without the grown-up guilt.
"The love for gummies nationwide is growing while the desire for
better-for-you snacking options continues," said Michael Rabinovitz, Director of Lily's
Sweets. "Leaning into peoples' love of gummies, the Lily's
brand is here to give everyone the best of both worlds… delicious
gummy snacks that truly stand apart with less than one gram of
sugar."
Lily's Gummies are available now in 1.8 oz. bags at
retailers nationwide, rounding out the extensive Lily's
product portfolio, including its fan-favorite Salted Almond and
Salted Caramel Milk Chocolate Style Bars, as well as Dark Chocolate
Baking Chips, all with no sugar added. Lily's products are
also gluten-free, fair trade certified and made with non-GMO
ingredients.
The Lily's brand, acquired in June
2021, is part of The Hershey Company's growing portfolio of
better-for-you (BFY) snacks as the company continues to diversify
its portfolio by focusing on BFY seekers' interest – sugar
reduction.
Learn more about the Lily's brand HERE and follow along
to know everything about Lily's products on their Facebook,
Instagram, and Twitter channels.
Pricing is at the sole discretion of the retailer.
About The Hershey
Company
The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading
snacks company known for bringing goodness to the world through its
iconic brands, remarkable people and enduring commitment to help
children succeed. Hershey has approximately 19,000 employees around
the world who work every day to deliver delicious, quality
products. The company has more than 100 brand names in
approximately 80 countries around the world that drive more than
$8.9 billion in annual revenues,
including such iconic brand names as Hershey's, Reese's,
Kit Kat®, Jolly Rancher and Ice Breakers, and
fast-growing salty snacks including SkinnyPop, Pirate's
Booty and Dot's Pretzels.
For more than 125 years, Hershey has been committed to operating
fairly, ethically and sustainably. Hershey founder,
Milton Hershey, created the Milton
Hershey School in 1909 and since then the company has focused on
helping children succeed.
To learn more visit www.thehersheycompany.com
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SOURCE The Hershey Company