MILWAUKEE, Aug. 3, 2022
/PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson")
(NYSE:HOG) announced today that its board of directors has
appointed Rafeh Masood as a member
of the board, effective immediately. Masood currently serves as
Executive Vice President (EVP) and Chief Customer Officer at Bed
Bath & Beyond Inc. (NASDAQ: BBBY).
"Rafeh joins with exceptional knowledge of digital and
omnichannel strategy and operations, which are an important and
integral part of our Hardwire strategy," said Jochen Zeitz, Chairman, CEO and President,
Harley-Davidson. "His expertise in all these areas will be most
helpful as we focus on our consumer and their relationship with our
brand and product, ensuring riders and non-riders alike can engage
with Harley-Davidson as they choose."
Masood joined Bed Bath & Beyond Inc. in May 2020 as EVP and Chief Digital Officer and was
appointed to his current role in November
2021, where he oversees marketing, digital and customer
experience. Masood previously served as Senior Vice President and
Chief Digital Officer at BJ's Wholesale Club Holdings, Inc. In this
role, Masood was responsible for the company's online and
omnichannel business, including strategy, customer experience, and
product development. Previously, Masood held leadership roles in
customer innovation, technology, operations and procurement at
DICK's Sporting Goods, Sears and BAWAG Group.
"I am honored to join the Board of Directors of Harley-Davidson
and help this legendary brand strengthen its relationships with
consumers," said Rafeh Masood.
"Jochen and his team continue to bring exceptional vision and
innovation to everything they do, and I look forward to working
with my fellow Board members to further enhance Harley-Davidson's
reputation as the world's most desirable motorcycle brand."
Masood holds a B.S. in Information Systems and an MBA from
DePaul University.
About Harley-Davidson
Harley-Davidson, Inc. is the parent company
of Harley-Davidson Motor Company and Harley-
Davidson Financial Services. Our vision: Building our legend and
leading our industry through innovation, evolution and emotion. Our
mission: More than building machines, we stand for the timeless
pursuit of adventure. Freedom for the soul. Since 1903,
Harley-Davidson has defined motorcycle culture with an expanding
range of leading-edge, distinctive and customizable motorcycles in
addition to riding experiences and exceptional motorcycle
accessories, riding gear and apparel. Harley-Davidson
Financial Services provides financing, insurance and other
programs to help get Harley-Davidson riders on the road. Learn more
at www.harley-davidson.com.
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SOURCE Harley-Davidson, Inc.