Hanes Donates Nearly 1.3 Million Face Masks and Pairs of Socks in 2020 to Support the Homeless During the COVID-19 Pandemic
November 24 2020 - 9:32AM
Business Wire
Ahead of #GivingTuesday and the holiday season, America’s No. 1
basic apparel, underwear and sock brand is asking everyone to join
in supporting those who are most vulnerable
Imagine trying to protect yourself, your children, your family
against COVID-19 while living without shelter or the basic
necessities of life.
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America’s growing homeless population is among the most
vulnerable during the COVID-19 pandemic, and that is why Hanes is
encouraging everyone to join together to support those living
without shelter ahead of #GivingTuesday.
During 2020, America’s No. 1 basic apparel, underwear and sock
brand has supported nearly 400 organizations fighting homelessness
in all 50 states, along with Washington, D.C., and Puerto Rico. The
brand has:
- Donated more than 1 million masks, enabling those experiencing
homelessness access to public resources and facilities while
helping to reduce the spread of the COVID-19 virus.
- Provided nearly 300,000 pairs of socks, which help keep feet
clean, comfortable and healthy for people who walk an average of 10
miles per day. Since the program’s inception in 2009, Hanes has
provided more than 3 million pairs of socks – one of the items
relief agencies request most.
- Partnered with Rainier Fruit Company for the third “Pears for
Pairs” campaign – currently running in United Supermarkets, Harris
Teeter and Wegmans locations across the country – on a program that
donates a portion of the proceeds from bulk and bagged pear sales
to purchase socks. In 2019, the campaign resulted in 25,000 pairs
of socks being distributed to four nonprofits serving those living
homeless.
- Continued its 11-year partnership with Invisible People and its
founder and homeless advocate, Mark Horvath, to distribute socks
and raise awareness about homelessness in the United States and
around the world.
"The COVID-19 pandemic has changed life for us all, but this
year has been exceptionally rough for people experiencing
homelessness,” Horvath said. “The economic impact and lack of
affordable housing continues to significantly increase homeless
numbers, while homeless shelters have had to reduce capacity and
are faced with more need yet fewer resources to help.
And the outlook is grim as dropping temperatures and the flu
season are added to the mix.
“Invisible People is proud to partner with Hanes to make a
difference through product donations and by encouraging people to
support their local homeless services,” he continued. “Now more
than ever, our homeless population needs support – and there is
something that everyone can do to help.”
The needs vary from community to community. For example, The
Road Home in Salt Lake City is requesting hats, gloves and snow
boots, while Roof Above in Charlotte, North Carolina, is asking for
towels and blankets. Merideth Spriggs, founder and chief kindness
officer for CARIDAD in Las Vegas, notes the importance of community
support.
“Due to quarantine restrictions, the homeless are not able to
get their basic needs met – they might not have a mask, they may
not be able to get to water sources, or they might have a cup that
they can’t refill because of the new restrictions,” Spriggs said.
“Just be aware of that and if you see a homeless person, share the
love. Giving them something as simple as a bottle of water can
change, or, quite honestly, save somebody’s life.”
Sidney Falken, chief branding officer for HanesBrands, said, “We
know that product donations are very meaningful to those
experiencing homelessness, and we are honored to help. It takes all
of us to help support our communities, and we urge everyone to try
to do their part to make a difference.”
Learn more about homelessness, how COVID-19 is impacting those
living homeless, the organizations Hanes is partnering with and how
everyone can make difference in the lives of those who need it most
on Hanes For Good (www.HanesForGood.com). The new site is dedicated
to the brand’s social purpose activities.
Hanes Hanes, America's No. 1
apparel brand, is a leading brand of intimate apparel, underwear,
sleepwear, socks and casual apparel. Hanes products can be found at
leading retailers nationwide and online direct to consumers at
www.Hanes.com.
HanesBrands HanesBrands is a
socially responsible leading marketer of everyday basic innerwear
and activewear apparel in the Americas, Europe, Australia and
Asia-Pacific. The company markets T-shirts, bras, panties,
shapewear, underwear, socks, hosiery, and activewear under some of
the world’s strongest apparel brands, including Hanes, Champion,
Bonds, Maidenform, DIM, Bali, Playtex, Bras N Things, Nur Die/Nur
Der, Alternative, L’eggs, JMS/Just My Size, Lovable, Wonderbra,
Berlei, and Gear for Sports. More information about the company and
its award-winning corporate social responsibility initiatives may
be found at www.Hanes.com/corporate. Visit our newsroom at
https://newsroom.hanesbrands.com/. Connect with the company via
social media: Twitter (@hanesbrands), Facebook
(www.facebook.com/hanesbrandsinc), Instagram (@hanesbrands), and
LinkedIn (@Hanesbrandsinc).
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201124005599/en/
Carole Crosslin, HanesBrands 336-671-3704 (mobile)
carole.crosslin@hanes.com Jamie Wallis, Hanes 914-229-8973 (mobile)
jamie.wallis@hanes.com
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