NEW YORK, Nov. 20, 2020 /PRNewswire/ -- The
Drone Racing League (DRL), the global, professional drone racing
property, today announced new first-time partnerships with premium
sports drink BODYARMOR, innovative apparel brand Champion
Athleticwear and gaming furniture brand RESPAWN. The partners will
be integrated into the 2020 DRL Allianz World Championship Season,
which continues airing live this Sunday, November 22nd at 1:30pm ET on NBC, Twitter, and Facebook.
Throughout the season, DRL Pilots battle it out in the DRL SIM, the
immersive drone racing video game available on Steam and XBOX.
"DRL continues to attract incredible partners, including
BODYARMOR, Champion, and RESPAWN," said DRL President Rachel Jacobson. "Our sport delivers the next
generation of fans that are difficult to reach through traditional
channels. We are scaling professional drone racing together with
bold, forward-thinking partners that embrace the new playing field
of sports."
The partnership with BODYARMOR marks another breakthrough for
DRL, as it will be the first time the innovative, premium beverage
brand will foray into the growing world of esports and gaming.
BODYARMOR has incredible momentum and continues to expand its
portfolio with key partnerships with MLS, UFC and most recently –
the U.S. Open. Entering into the fast-paced world of professional
drone racing, BODYARMOR will be showcased by DRL through in-season
product placement integrations and unique social content – much
like this video of BODYARMOR flying FPV (First Person
View) on a drone operated by 2018 DRL Allianz World Champion
NURK.
"The Drone Racing League is one of the most exciting sports
properties today, and we are thrilled to partner with them as we
establish our first-ever esports partnership," said Michael Fedele, Vice President of Marketing at
BODYARMOR. "This partnership with DRL creates a tremendous
opportunity for BODYARMOR to engage new fans and consumers
nationwide and play an important role in the hydration needs of
some of the world's most elite drone pilots and
athletes."
Starting Sunday, November 22nd,
Champion will release a new product line dedicated to drone racing
fans expanding on their desire to be at the forefront of new sports
and sports-style that appeals to their consumer base. The
merchandise collaboration includes an all-new, limited-edition DRL
Flight Suit sweatshirt and sweatpants available on Champion.com and
DRL.io. DRL's 2020 Season will feature a national commercial spot
promoting Champion's racing set as part of a digital campaign,
#AMillionChampionsFlying, to encourage fans to share photos of them
flying on the DRL SIM or in the real world.
"As a brand that embraces innovation, sports and sportstyle
Champion is thrilled to team up with The Drone Racing League and
offer the ultimate flying uniform for next generation sports fans
and pilots to be their own champion -- in the DRL SIM game, in the
air, and IRL," said Champion Group President of Global Activewear,
Jon Ram.
Throughout the 2020 Season, DRL pilots will compete for the
Allianz World Champion title from sleek, ergonomic RESPAWN gaming
chairs.
These new additions add to an ever-growing list of DRL
partnerships.
Media Contact:
Melanie
Wallner, Director of Communications
melanie@drl.io
ABOUT DRL
The Drone Racing League (DRL) is the global,
professional drone racing property for elite FPV (First Person
View) pilots. Merging the digital with the real, DRL combines
innovative drone technology, custom content, and visually thrilling
racing across live sporting and esports events to create the new
playing field. Founded by Nicholas
Horbaczewski in 2015, DRL is a privately held company
headquartered in NYC. For more information, visit www.drl.io. To
join the conversation, follow DRL on Facebook at
facebook.com/thedroneracingleague, on Twitter @DroneRaceLeague, and
on Instagram @thedroneracingleague.
About BODYARMOR
BODYARMOR is a premium sports drink that provides superior
hydration. It is packed with electrolytes, coconut water and
vitamins and is low in sodium and high in potassium. Created in
2011 by Mike Repole, BODYARMOR
contains natural flavors and sweeteners and no colors from
artificial sources. In 2013, Kobe
Bryant joined the BODYARMOR team as one of the top
shareholders in the company. In 2017, BODYARMOR launched BODYARMOR
LYTE, which has all the same nutrients as BODYARMOR Sports Drink
but has only 20 calories and 2 grams of sugar per bottle; and
BODYARMOR SportWater, a premium sport water created for those with
an active lifestyle with a performance pH 9+ and electrolytes for
sport. In August 2018, The Coca-Cola
Company purchased a minority stake in BODYARMOR, making them the
second largest shareholder behind Repole.
About Champion®
Since 1919, Champion Athleticwear has
offered a full line of innovative athletic apparel for men and
women including activewear, sweats, tees, sports bras, team
uniforms and accessories. Champion uses innovative design and
state-of-the-art product testing to ensure uncompromised quality
and innovative apparel for its consumers. Champion Athleticwear can
be purchased at department stores, sporting goods, specialty
retailers, and at Champion.com. For more information, please
contact us at 1-800-315-0563 or at Facebook.com/Champion, follow us
on Twitter @Championusa or on Instagram @Champion. Champion is a
brand of Hanesbrands Inc. (NYSE:HBI).
About RESPAWN:
Founded in 2017, RESPAWN is a gaming
furniture brand backed by the second largest commercial furniture
company (HNI Corporation, $HNI) in North
America. Utilizing decades of office furniture experience.
RESPAWN Products are forged for all-day comfort for content
creators, professional and casual players or anyone looking to
upgrade their setup. RESPAWN provides the gaming community with the
highest quality of ergonomic gaming furniture at affordable prices.
RESPAWN has been battle-tested and achieves a level of comfort that
leaves competitors in the dust. Live to play another day with
RESPAWN, your battle-ready partner.
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SOURCE Drone Racing League