Champion® Athleticwear and Super Mario Bros.™ Level Up with Limited-Edition Anniversary Collection
November 18 2020 - 09:00AM
Business Wire
The New Collection Brings Rare Super Mario
Bros. Graphics to Life to Commemorate 35 Years of the Iconic Video
Game
Today, Champion Athleticwear, makers of authentic athletic
apparel since 1919, launched a limited-edition capsule collection
in partnership with Nintendo® to celebrate the 35th anniversary of
Super Mario Bros. Available to shop globally, the new Champion x
Super Mario Bros. collaboration features unique Super Mario Bros.
graphics playfully displayed on classic Champion apparel.
The Champion x Super Mario Bros. collection uses some of the
Japanese box art created for the original Super Mario Bros. and
utilizes the vintage prints, reinventing them through a Champion
lens. Using the authentic apparel brand’s products as the canvas,
the collection puts a new twist on classic characters. From a
monochrome Toad jumping atop Champion’s Cloud Dye Tee to Fire Mario
bouncing fireballs across Champion’s Reverse WeaveTM Hoodie, each
apparel item taps into nostalgic facets of the popular video game.
Plus, there’s even a nod to Mario’s well-known outfit with a
super-limited quantity of red Super Fleece 3.0 Overalls, emblazoned
with Champion’s script logo.
Champion celebrates teams across all facets of sports,
redefining what ‘team’ looks like in today’s culture. While staying
connected to one’s squad proves more important, albeit challenging,
than ever this year, Champion wanted to reinforce the value of team
with this playful collection. To commemorate the whole squad of
beloved characters in Super Mario Bros., Champion utilized unique
graphics including Mario, Princess Peach, Toad and Bowser
throughout the product assortment, all against a Champion
backdrop.
“As a brand that celebrated its centennial anniversary last
year, Champion was thrilled to commemorate another iconic brand’s
milestone,” said David Robertson, Director Champion Global Brand
Marketing. “From the beginning, Super Mario Bros. has represented
teamwork by introducing many beloved characters who work together
for the greater good. Champion is a brand that celebrates teams, in
any shape or form, and we’re excited to welcome the whole Super
Mario Bros. crew to ours.”
Featuring notable Champion apparel items, the collection
includes a variety of Reverse WeaveTM hoodies, crews, joggers,
anoraks and t-shirts, offering a unique play on beloved fan
favorite characters and items. Spanning men, women and youth
apparel, items range in price from $30 to $150. Starting November
18th, assorted pieces can be shopped in the U.S. on Champion.com
and in various retail partners, including Finish Line, PacSun,
Jimmy Jazz, Tilly’s, Zumiez and Shiekh Shoes, before it’s game over
for this collection.
To learn more about the Champion x Super Mario Bros. collection,
visit Champion.com and follow the brand on Instagram, TikTok,
Twitter and Facebook.
About Champion®
Since 1919, Champion Athleticwear has offered a full line of
innovative athletic apparel for men and women including activewear,
sweats, tees, sports bras, team uniforms and accessories. Champion
uses innovative design and state-of-the-art product testing to
ensure uncompromised quality and innovative apparel for its
consumers. Champion Athleticwear can be purchased at department
stores, sporting goods, specialty retailers, and at Champion.com.
For more information, please contact us at 1-800-315-0563 or at
Facebook.com/Champion, follow us on Twitter @Championusa or on
Instagram @Champion. Champion is a brand of Hanesbrands Inc.
(NYSE:HBI).
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version on businesswire.com: https://www.businesswire.com/news/home/20201118005077/en/
Andrea Blythe Current Global ablythe@currentglobal.com
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