Champion® Athleticwear Gears Up for Outdoor Conditions with Latest Product Innovation
October 28 2020 - 9:00AM
Business Wire
The Authentic Athleticwear Brand Expands Sweats
Category with New Reverse Weave StormShell™ Fleece Hoodies
Champion Athleticwear, makers of authentic athletic apparel
since 1919, is debuting a proprietary product innovation, the
Reverse Weave StormShell™ Fleece, that reinvents the brand’s iconic
Reverse Weave™ hoodie with new outerwear features. The Reverse
Weave StormShell™ Fleece features windproof technology and
water-repellent materials, uniting everything fans love about a
hoodie with the functionality of a traditional outerwear jacket.
The hoodie, which is a first in its category, takes the sportswear
brand to the next level by allowing outdoor enthusiasts to do more
in high-performing sweats than ever before.
Developed in Japan, Champion spent years exploring untapped
terrain by testing and trialing this innovation through its C-Lab
Design Team to perfect the design. The C-Lab is where technology
and collaborations with athletes and partners come to life to
create next-level designs, using elevated, cutting-edge materials.
True to the heritage design that made Champion a classic, now
everyone can keep moving in their favorite hoodie, re-engineered to
shield them from rain, wind and colder temperatures.
“We wanted to create a garment that had the quality and comfort
everyone expects of our products but that featured the
functionality and utility of an outerwear jacket,” said Ned Munroe,
Chief Global Design Officer at Hanesbrands, Inc. “Every aspect of
this hoodie, from the fabric, hood and zippers, was carefully
innovated with the mindset of addressing the specific lifestyle
needs of consumers, further establishing the sweats category so
they can now wear them in different conditions.”
Champion’s Reverse Weave StormShell™ is a unique three-layer
fabric that provides water repellency, a windproof barrier and
Thermolite® heat retention technology, which allows fans to sport
their sweats and feel comfortable, even in diverse climates.
Additional design features include a streamlined hood, a low
profile embedded drawcord, zipper pockets to secure your valuables
and Vislon zippers for strength and performance. The classic
Champion patch has been modernized in water-resistant silicon.
“The Reverse Weave StormShell™ Fleece is the type of hoodie
people can go anywhere and do anything in,” said David Robertson,
Director Champion Global Brand Marketing. “It’s perfect for outdoor
enthusiasts, urban commuters and anyone in-between. It's everyone’s
favorite Champion hoodie, now built to better protect when more
diverse weather hits.”
Champion’s premium Reverse Weave StormShell™ Fleece is the
must-have piece for fall. Offered in classic colors black and
oxford heather gray and available in two styles, an anorak hoodie
retailing for $175 and full zip hoodie retailing for $150, these
hoodies can be found exclusively on Champion.com and in Champion
retail stores.
To learn more about Champion’s Stormshell Fleece, visit
Champion.com and follow the brand on Instagram, TikTok, Twitter and
Facebook.
About Champion®
Since 1919, Champion Athleticwear has offered a full line of
innovative athletic apparel for men and women including activewear,
sweats, tees, sports bras, team uniforms and accessories. Champion
uses innovative design and state-of-the-art product testing to
ensure uncompromised quality and innovative apparel for its
consumers. Champion Athleticwear can be purchased at department
stores, sporting goods, specialty retailers, and at Champion.com.
For more information, please contact us at 1-800-315-0563 or at
Facebook.com/Champion, follow us on Twitter @Championusa or on
Instagram @Champion. Champion is a brand of Hanesbrands Inc.
(NYSE:HBI).
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Andrea Blythe Current Global ablythe@currentglobal.com
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