WINSTON SALEM, N.C.,
Sept. 2, 2020 /PRNewswire/ -- Today,
Champion Athleticwear, makers of authentic athletic apparel since
1919, launched a limited-edition capsule collection, in partnership
with General Mills. The new Champion x General Mills collection
features popular cereals on classic Champion apparel, including
fan-favorites Lucky Charms, Wheaties, Cinnamon Toast Crunch and
Honey Nut Cheerios with reimagined characters and fresh designs.
And to help parents and caregivers ease back into the school year,
Champion is helping No Kid Hungry provide up to 300,000 meals* to
kids in need across the country.
This year, because of the COVID-19 pandemic, one in four
children in the United States
could face hunger. That means millions of kids and teens nationwide
will struggle to get the food they need to learn, focus and thrive.
No Kid Hungry is working to ensure every child has the meals they
need to grow up healthy and strong. Champion and General
Mills have pledged to help ensure students get three healthy meals
a day through this partnership, during this crisis and in its
aftermath by providing thousands of meals to families and
communities in need. Both brands are committed to the well-being of
kids during this back to school season, no matter where their
learning takes place.
"This pairing of our two brands brings playful characters to
life on the canvas of classic Reverse WeaveTM hoodies
and t-shirts," said David Robertson,
Director Champion Global Brand Marketing. "From Wheaties'
empowering athletic message to Honey Nut Cheerios' support for
heart health, we were able to create a collection that merges both
brands together in a genuine and fun way. We're also proud to
engage No Kid Hungry through this partnership to help provide meals
for kids during this unique back to school period and beyond."
From Wheaties' quintessential tagline – The Breakfast of
Champions – with its authentic sports heritage to Lucky Charms'
cross-generational and famous marshmallow charms pulled into
whimsical designs, this partnership is a perfect match for any
age.
"Our Cereals are beloved by people of all ages and Champion is
the perfect brand to team up with for this limited-edition
collection," said Susan Pitt,
director of brand experience for General Mills cereal. "As a
supporter of No Kid Hungry, we thank Champion for helping No Kid
Hungry provide up to 300,000 meals to the increasing number of
children in need."
Featuring notable Champion apparel items, this collection
includes a Reverse Weave pullover hoodie and a Heritage Tee for
each cereal brand and a kid fleece pullover hoodie and jersey tee
for select youth pieces. The adult hoodie retails for $75, the adult t-shirt for $35, the kid hoodie for $55 and the kid t-shirt for $30. With screen-printed graphics mirroring
designs from each cereal's box, characters and logos, the apparel
collection offers a vibrant and immediately recognizable look to
any cereal fan. Spanning men, women and youth apparel, the
collection can be shopped on Champion.com, in select Champion
retail stores and at Zumiez.
To learn more about the Champion x General Mills collection,
visit Champion.com and follow the brand on Instagram, Twitter and
Facebook.
*$1 can provide up to 10 meals.
Meal equivalency varies during COVID-19 relief. Learn more at
NoKidHungry.org/OneDollar.
About Champion®
Since 1919, Champion Athleticwear has offered a full line of
innovative athletic apparel for men and women including activewear,
sweats, tees, sports bras, team uniforms and accessories. Champion
uses innovative design and state-of-the-art product testing to
ensure uncompromised quality and innovative apparel for its
consumers. Champion Athleticwear can be purchased at department
stores, sporting goods, specialty retailers, and at Champion.com.
For more information, please contact us at 1-800-315-0563 or at
Facebook.com/Champion, follow us on Twitter @Championusa or on
Instagram @Champion. Champion is a brand of Hanesbrands Inc.
(NYSE:HBI).
About General Mills
General Mills is a leading global
food company whose purpose is to make food the world loves. Its
brands include Cheerios, Annie's, Yoplait, Nature Valley,
Häagen-Dazs, Betty Crocker,
Pillsbury, Old El Paso, Wanchai
Ferry, Yoki, BLUE and more. Headquartered in Minneapolis, Minnesota, USA, General Mills
generated fiscal 2020 net sales of U.S. $17.6 billion. In addition, General Mills' share
of non-consolidated joint venture net sales totaled U.S.
$1.0 billion.
About No Kid Hungry
No child should go hungry in
America. But in the wake of the coronavirus pandemic, 1 in 4 kids
could face hunger this year. No Kid Hungry is working to end
childhood hunger by helping launch and improve programs that give
all kids the healthy food they need to thrive. This is a problem we
know how to solve. No Kid Hungry is a campaign of Share Our
Strength, an organization committed to ending hunger and
poverty.
Contact:
Andrea Blythe
Current Global
ablythe@currentglobal.com
View original
content:http://www.prnewswire.com/news-releases/champion-athleticwear-and-general-mills-bring-beloved-cereals-to-life-with-new-collection-301122814.html
SOURCE Champion Athletics