Champion® Athleticwear Drops New Collection Designed for Gamers
August 26 2020 - 9:00AM
Business Wire
The Authentic Athleticwear Brand Unveils its
First Patent Pending Sweatshirt Design Since 1952
Today, Champion Athleticwear, makers of authentic athletic
apparel since 1919, launched a Gamer Collection that incorporates
features and benefits that address the specific needs of esports
athletes, casual gamers and fans everywhere. Champion has been
there for every athlete for more than 100 years – on the court, on
the field, in the gym – and most recently in the gaming world.
Through this collection, Champion is partnering with a coalition of
influential esports teams, brands and influencers including HyperX,
Dignitas, VENN, PlayVS, the Esports Awards, and influencers FaZe
Pamaj, Nate Hill and FaZe Blaze to celebrate the new Gamer
Collection.
Champion wants to recognize gamers and the unique style of the
gaming world by creating apparel that celebrates their lifestyle.
Champion’s design team worked closely with gamers and athletes to
find the ideal blend of streetwear, comfort and functionality. In
doing so, they created a collection perfectly suited for gaming
needs of all kinds.
Design features of Champion’s newest patent pending hoodie in
over 50 years includes an oversized hood that can be worn over
headsets of all sizes to block outside distractions, narrowed
sleeves and a unique rib cuff that will stay put when pushed up
onto the forearm. Additionally, the pockets are lined with
ultra-warm microfleece to keep hands warm and limber between games.
The hoodie offers a kangaroo pocket with zippers to confidently
stow phones and a top loading pocket to hold console controllers.
Another zip pocket at the left chest has an internal credit card
slot. An interchangeable Velcro patch adorns the right chest and on
the left shoulder, allowing gamers to customize their look for any
occasion through personal expression with team patches to show
affiliation in tournaments.
“As a brand that embraces all sports, we wanted to create an
unofficial uniform for gamers that modernizes the classic hoodie
and recognizes that they are athletes with distinctive needs for
their sport,” said David Robertson, Director Champion Global Brand
Marketing. “Our Reverse Weave® patents came about as we were trying
to solve the needs of athletes at the time, and we’ve taken the
same approach to create a brand-new design for the gamer lifestyle.
We are incredibly excited to unveil this new line of hoodies and
pants for gamers and esports athletes.
“I’ve always loved hoodies, but this the first hoodie I’ve seen
that was designed for gamers. It’s unique in a lot of ways from the
oversized hood that you can wear with a headset to the oversized
pockets, large enough to hold my controller,” said professional
Fortnite player for FaZe Clan, Nate Hill. “I’ve never had a
customizable hoodie where you can take off and add different style
patches for different looks. In addition to the unique features,
this hoodie is super comfortable and stylish... I’m of the mind
‘look good play good,’ as a gamer this is a must have hoodie.”
The Gamer Collection includes a pullover hoodie, full zip hoodie
and pants in classic colors such as black and heather gray,
allowing for mixing-and-matching. The collection utilizes a modern
fleece fabric that is soft and breathable with odor control
technology to allow gamers to confidently live in the collection
day in and day out. The pants retail for $50, the pullover hoodie
for $80 and the full zip hoodie for $90.
To shop the Gamer Collection, visit Champion.com and Champion’s
retail stores. The Velcro patch designs are sold separately with
select graphics available for a limited time only. To learn more
about the Champion Gamer Hoodie, visit Champion.com and follow the
brand on Instagram, Twitter and Facebook.
About Champion®
Since 1919, Champion Athleticwear has offered a full line of
innovative athletic apparel for men and women including activewear,
sweats, tees, sports bras, team uniforms and accessories. Champion
uses innovative design and state-of-the-art product testing to
ensure uncompromised quality and innovative apparel for its
consumers. Champion Athleticwear can be purchased at department
stores, sporting goods, specialty retailers, and at Champion.com.
For more information, please contact us at 1-800-315-0563 or at
Facebook.com/Champion, follow us on Twitter @Championusa or on
Instagram @Champion. Champion is a brand of Hanesbrands Inc.
(NYSE:HBI).
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Suzanne Joyella Current Global sjoyella@currentglobal.com
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