Henry Bloch, the 'H' in H&R Block and a Collector of Impressionist Art, Dies at 96
April 23 2019 - 5:57PM
Dow Jones News
By James R. Hagerty
Henry Bloch, who died Tuesday at age 96, nearly blew his chance
to become the "H" in H&R Block.
Mr. Bloch and his younger brother Richard, who ran a small,
struggling bookkeeping firm in Kansas City, Mo., in the mid-1950s,
saw tax preparation as peripheral to their business and planned to
eliminate it. But one client, John White, an ad salesman for the
Kansas City Star, urged them to try running ads offering to prepare
individuals' federal and state taxes for $5. The ads brought in
such a flood of business they decided to focus on tax returns.
"We knew we had a winning poker hand," Mr. Bloch said later.
H&R Block now has about 12,000 company-owned and franchised
offices world-wide.
They succeeded partly because they made their firm's name -- an
easier-to-pronounce version of Bloch -- synonymous with tax
preparation. They also benefited from the ever-growing complexity
of tax rules.
"You can either have a simple tax return or a fair tax return,
but you can't have both," Henry Bloch told a Swedish business
magazine in 1986.
He was a fixture in 1980s TV commercials touting 17 reasons for
individuals to dump their wads of receipts and W-2 forms on the
desk of an H&R Block employee rather than risking their own
calculations. He promised H&R Block would find deductions
unimagined by the do-it-yourself crowd. "What can we find for you?"
he intoned.
Mr. Bloch's TV salesmanship was so admired that Subaru of
America Inc. hired him as a pitchman for its cars in the late
1980s.
His success allowed him to collect French impressionist
paintings, a hobby he took up while touring France with his family
in the 1970s. In 1975, he commissioned Andy Warhol to paint a
portrait of his wife, Marion. Mr. Bloch, assuming that the artist
would want a plush backdrop, rented a hotel suite with a fireplace
in New York. Mr. Warhol showed up with a Polaroid camera to record
Mrs. Bloch's image and edited the fireplace out of the
portrait.
The Blochs later donated works by artists including Monet, van
Gogh, Cézanne and Renoir to the Nelson-Atkins Museum of Art in
Kansas City. He also was a major backer of the management school of
the University of Missouri-Kansas City, among other causes.
Henry Wollman Bloch was born July 30, 1922, and grew up in
Kansas City, where his father was a lawyer. He earned a bachelor's
degree in math at the University of Michigan in 1944. During World
War II, he served in the Army Air Corps as a navigator on B-17
bombers and survived 32 combat missions over Germany.
Mr. Bloch planned a math-teaching career, but his mother urged
him to aim higher. After an unhappy year as a stockbroker in Kansas
City, he teamed up with his older brother, Leon, to offer
bookkeeping and other services to small firms. When Leon Bloch left
the company to study law, their brother Richard took his place.
Henry Bloch was named president of H&R Block in 1962, when
the company went public, and added the title of CEO in 1974. He
retired as CEO in 1992 but remained chairman until 2000.
His son Tom, who succeeded him as CEO in 1992, resigned three
years later to become a math teacher. "I want to give of myself in
ways that aren't possible in my current position," Tom Bloch told
The Wall Street Journal in 1995 when he announced his decision to
leave the firm co-founded by his father. Tom Bloch recalled that
his father was deeply disappointed but said: "I want you to do what
you want to do."
Henry Bloch is survived by Tom and three other children, 12
grandchildren and 19 great-grandchildren. His wife, Marion, died in
2013. They were married for 62 years.
In a 2015 interview with the Kansas City Star, Mr. Bloch
recalled that he often brought his children along on business trips
when they were young. "When I met with one of our managers, I
didn't want to stay up all night talking, so if I had one of my
children with me I could say I got to get my son or my daughter to
bed. That worked really well."
Write to James R. Hagerty at bob.hagerty@wsj.com
(END) Dow Jones Newswires
April 23, 2019 17:42 ET (21:42 GMT)
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