The Fall 2020 GUESS Originals collection re-envisions styles through GUESS vintage graphics designed in the ‘90s. Complementing the retro motif, campaign images were shot using film and Polaroids and featured props from the iconic decade at a Palm Springs inspired bungalow. The photoshoot, directed by Nicolai Marciano, Director of Brand Partnerships and shot by photographer, Sam Dameshek, highlights vibes nostalgic of the end of summer accompanied by colors and hues that tie-in the transitional season. The campaign features models Victoria Britt, Douda Ka and Mia Hewitt.

This press release features multimedia. View the full release here:

Introducing the GUESS Originals Fall 2020 Collection Modern Take on Vintage Guess (Photo: Business Wire)

The GUESS Originals capsule blurs the lines of modern and vintage, featuring 24 men’s pieces and 10 women’s pieces. Striped tees are stand out styles with vertical and horizontal options featuring a variety of colorways. The other staples in the fall drop are an assortment of logo tees ranging in colors from green, salmon, tan, purple, black and white. For those who prefer the long sleeve look, there are a few options that mimic the design of short sleeve styles.

Rounding out the men’s options are black and grey logo hoodies, coaches jackets, track jackets and nylon shorts that pair with the coaches jacket. Lastly, it wouldn’t be GUESS without a standout denim piece. For the Fall ’20 Collection, there is a matching black denim jacket featuring the iconic triangle logo combined with other branding from the archives. The pant is a Denim Cargo with a drawcord closure at the cuff.

The women’s color palette blends together mixtures of softer hues and more neutral tones. The 10-piece collection spotlights striped cropped tees, tanks, polos, and body suits. The YC collection also has a standout tracksuit in a mint and rose colorway.

Pricing for the collection ranges from $39 tees to the $128 track and denim jackets. The GUESS Originals Capsule Collection will be available on 8.11 at GUESS stores and

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of May 2, 2020, the Company directly operated 1,141 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 540 additional retail stores worldwide. As of May 2, 2020, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit

Kaitlyn Quail GUESS?, Inc. 212.852.0568