In an all-new video campaign, Grove Collaborative's Global Brand
Advocate, Drew Barrymore, and Sir Richard Branson have come
together to raise awareness about the growing issue of plastic
waste – urging businesses and consumers alike to not look away
while our pollution crisis gets worse.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220728005318/en/
In a short video, Drew Barrymore and Sir Richard Branson explore
together the lesser-known facts about the plastic crisis,
including:
- People consume on average 44lbs (20kgs) of plastic in their
lifetime – with some consuming as much as 55lbs1
- Plastic waste makes up 80% of all marine pollution and around
8-10 million metric tons of plastic end up in the ocean each
year
- By 2050, plastic will likely outweigh all fish in the sea2
- A quarter* (26%) of Americans feel ‘powerless’ over the plastic
crisis, feeling there’s no way to solve the issue
- Nearly three quarters* (72%) of those surveyed reveal they
expect brands to be doing more to solve the plastic crisis
- Humans have produced more plastic in the past 10 years than
they have in the previous century combined.3
Since the pandemic began, the plastic crisis has only gotten
worse, with a reported 26,000 tonnes of plastic Covid waste
polluting the ocean globally4, putting further pressure on an
already out-of-control global issue. With climate change5 and
plastic waste being one of many social and economic concerns for
Americans at this moment, it is critical that we continue to
educate consumers on why this issue is urgent, and encourage
companies to take much more meaningful action in aiding consumers
to reduce their plastic consumption.
The campaign, which will roll out on social media and online
today, seeks to combat the false narrative that there's nothing we
can do about the plastic waste crisis. Nearly half of consumers
(48%) admit they do not know what else they can do to aid the
plastic crisis and four in 10 (39%) think that brands are not doing
enough to help stop the plastic crisis. Nearly three quarters (72%)
of consumers say they expect brands to be doing more to solve the
plastic issue, according to new research* commissioned by Virgin
and Grove.
With this new campaign and the brand's ongoing commitment to
become plastic-free by 2025, Grove Collaborative is committed to
ensuring it is not alone in this fight – calling on investors,
businesses and consumers to work together collectively to create
lasting change.
“Consumers are looking for brands to lead the way and make it
easier for them to live a plastic free life,” said Stuart
Landesberg, Co-Founder and Chief Executive Officer of Grove
Collaborative. “Our industry needs to change, and while we
understand it is an ambitious challenge to be plastic zero in the
next three years, we know it’s possible, and we’re calling on all
companies across the globe to join us in this commitment."
Drew Barrymore, an investor and Global Sustainability
Advocate for Grove, adds: "It's astonishing to learn how much
plastic we consume. The truth is, we are in the midst of a plastic
crisis. And while it's easy to feel powerless, more and more people
and brands are stepping up to face the challenge. I'm proud to play
a part in supporting Grove's mission to become plastic-free by 2025
and to help households across America to do the same.”
Sir Richard Branson, Founder of the Virgin Group, adds:
“I sat down with Drew Barrymore to talk about how frightening it is
that people will consume on average 44lbs (20kgs) of plastic over
the course of their lives. Microplastics are everywhere – in the
ocean, in our food and as a result, in our bodies. At Virgin, we’re
proud to invest in companies that are having a positive impact on
the planet, from renewable energy to companies tackling the world’s
plastic problem such as Grove Collaborative. Grove is leading the
way in showing how brands can diversify and innovate to help
consumers with their plastic consumption. Plus, Virgin Red members
in the US will soon be able to earn Virgin Points on Grove products
– meaning they’re rewarded for doing the right thing in the fight
against the plastic crisis.”
To learn more about Grove's fight against the plastic crisis,
please visit grove.com/beyondplastic.
About Grove Collaborative Holdings, Inc. Launched in 2016
as a Certified B Corp, Grove Collaborative Holdings Inc. (NYSE:
GROV) (“Grove”) is transforming consumer products into a positive
force for human and environmental good. Driven by the belief that
sustainability is the only future, Grove creates and curates more
than 150 high-performing eco-friendly brands of household cleaning,
personal care, laundry, clean beauty, baby and pet care products
serving millions of households across the U.S. each year. With a
flexible monthly delivery model and access to knowledgeable Grove
Guides, Grove makes it easy for everyone to build sustainable
routines.
Every product Grove offers — from its flagship brand of
sustainable home care essentials, Grove Co., plastic-free, vegan
personal care line, Peach Not Plastic, and zero-waste pet care
brand, Good Fur, to its exceptional third-party brands — has been
vetted against Grove’s strict standards to be beautifully
effective, supportive of healthy habits, ethically produced and
cruelty-free. Grove Collaborative is a public benefit corporation
on a mission to move Beyond Plastic™ and in 2021, entered physical
retail for the first time at Target stores nationwide. Grove is the
first plastic neutral retailer in the world and is committed to
being 100% plastic-free by 2025.
For more information, visit www.grove.com.
About Virgin Group The Virgin Group is a leading
international investment group and one of the world’s most
recognised and respected brands. Created in 1970 with the birth of
Virgin Records, the Virgin Group has gone on to invest in,
incubate, and grow a number of successful businesses in the private
and public markets. The Virgin Group has expanded into many sectors
since its inception, driven by Sir Richard’s ambition to create the
world’s most irresistible brand. These sectors include travel &
leisure, financial services, health & wellness, technology
& internet-enabled, music & entertainment, media &
mobile, space, and renewable energy. Avoiding the impacts of
climate change is a key priority for the Virgin branded businesses
and we believe that all Virgin branded companies should achieve net
zero emissions by 2050 or sooner, further details on this will be
published in the Virgin Group sustainability report later this
year. Find out more at www.virgin.com.
1https://graphics.reuters.com/ENVIRONMENT-PLASTIC/0100B4TF2MQ/index.html
2https://www3.weforum.org/docs/WEF_The_New_Plastics_Economy.pdf
3https://plasticoceans.org/the-facts/ 4Nanjing University, the
authors of Magnitude and impact of pandemic-associated plastic
waste published in the online journal PNAS.
5https://www.pewresearch.org/science/2020/06/23/two-thirds-of-americans-think-government-should-do-more-on-climate/
*The sample size of those surveyed was 2,000 respondents across
the UK in April 2022, conducted by Censuswide. The same research
was also conducted in the USA and Australia with 2,000 respondents
respectively.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220728005318/en/
Charlotte Sjoberg, Communications Director at Virgin Group
Charlotte.sjoberg@virgin.com
Meika Hollender, VP of Communications at Grove Collaborative
meika@grove.co
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