Global Payments Releases its 2025 Commerce and Payment Trends Report
December 02 2024 - 8:30AM
Business Wire
Fifth Annual Report Assesses Impact of AI and
Centrality of Payments Technology in Business Operations
Global Payments Inc. (NYSE: GPN), a leading worldwide provider
of payment technology and software solutions, today released its
annual Commerce and Payment Trends Report. The 2025 report, based
on in-depth discussions with industry experts and a survey of 600
payment decision-makers and decision-influencers, reveals timely
insights into the central role payment technologies are playing in
business execution and customer experiences.
“The businesses that drive our economy are experiencing a shift
in how they use technology to connect with and better serve their
customers. Payment technologies increasingly sit at the center of
business operations, and mastering them is critical to success for
companies of all sizes,” said Cameron Bready, chief executive
officer of Global Payments. “Our 2025 report evaluates everything
from the transformative potential of AI and biometrics to the
technological requirements of social commerce. The insights in this
report underscore Global Payments’ commitment to understanding the
trends influencing global commerce and continuing to drive
innovation for our customers.”
The report identified six consequential developments that are
rewriting the rules of commerce, and provides a holistic view of
how small and midmarket businesses, as well as enterprises, are
approaching the strategic value of the payments experience and
related technologies. The six trends include:
- AI delivers early wins – AI has moved from theoretical
game-changer to actual impact-maker. GenAI is transforming client
services and marketing, while AI continues to prove its value in
important use cases such as fraud protection. And while enterprises
are showing signs of caution around issues like data privacy, SMBs
are more enthusiastic about potential AI applications.
- Unifying the back end of commerce – As consumers do an
increasing share of their shopping online, businesses are
integrating their back end operations into unified platforms that
deliver seamless experiences regardless of where customers start or
end their purchase journey. According to Global Payments’ survey,
SMBs (67%) and midmarket (71%) companies are more likely to
increase or significantly increase their investments in unified
commerce platforms than enterprise-sized companies.
- Embedded payments make the B2B leap – The qualities that
have made embedded payments attractive for consumers are equally
powerful in B2B settings, driving the development of B2B
transactions built into business processes and supply chains.
Meanwhile, the growth of embedded finance in consumer settings is
assured.
- New tools drive digital security and fight fraud – The
growing sophistication of identity theft, fraudulent transactions
and AI-enabled fraud is causing organizations across the payments
ecosystem to pursue biometrics, tokenization and other advanced
security measures. These investments are also providing better
experiences for consumers and operational gains for companies.
- POS emerging as a Place of Service – Increasingly,
merchants can build a loyalty program, design an email marketing
campaign, customize their ordering platform and more in one POS
package. And when integrated with AI, POS systems will become a
proactive partner in helping to manage a business. Think of it as
the “Place of Service” where the POS informs all other customer
journey milestones.
- Payment orchestration matures – Payment orchestration
technologies are not new, but their importance continues to grow as
companies focus on operational efficiency. Surveyed business
leaders cited benefits including improved customer experience,
accessibility, security, fraud prevention and operational
efficiency.
To download the full report, visit
globalpayments.com/commerce-payment-trends.
About Global Payments
Global Payments Inc. (NYSE: GPN) is a leading payments
technology company delivering innovative software and services to
our customers globally. Our technologies, services and team member
expertise allow us to provide a broad range of solutions that
enable our customers to operate their businesses more efficiently
across a variety of channels around the world.
Headquartered in Georgia with approximately 27,000 team members
worldwide, Global Payments is a Fortune 500® company and a member
of the S&P 500 with worldwide reach spanning North America,
Europe, Asia Pacific and Latin America. For more information, visit
company.globalpayments.com and follow Global Payments on X,
LinkedIn and Facebook.
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version on businesswire.com: https://www.businesswire.com/news/home/20241202998309/en/
Investor Contact: Winnie Smith 770.829.8478
investor.relations@globalpay.com
Media Contact: Emily Edmonds 770.829.8755
media.relations@globalpay.com
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