NEW YORK, Sept. 8, 2020 /PRNewswire/ -- Fresh off the
GapKids' BE THE FUTURE campaign – a call-to-action for youth, led
by youth – Gap introduces STAND UNITED. The brand's Fall
adult campaign highlights the power of standing together as a
collective of diverse individuals, voices raised, for a more
equitable future.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8770951-gap-stand-united-equality-campaign/
STAND UNITED – a call for unity, and an expression
of Gap's brand platform of modern American optimism, is centered on
the road across America. Award-winning photographer and director
Christian Weber captured this unique
moment in time as the pandemic forced the country to separate, only
to realize the true power and value of connection. As people take
the future in their own hands by changing the way we work,
socialize and build community, we stand united in our resilience
and strength to care and stand up for one another.
To move forward, Gap takes inspiration from its founding year,
1969 – another defining moment of American optimism for change—with
the power of music that ignites action. The campaign launches
digitally today to the soundtrack of Kristina Train's modern, soulful cover of "Get
Together" – an anthem made famous with a 1969 re-release that
became a symbol of peace and brotherhood, and a cry for unity.
"Gap was founded during a formative time in our country's fight
for equality with a mission to do more than sell clothes," says
Mary Alderete, global head of Gap
marketing. "Over 50 years later, Gap is still amplifying voices to
bridge the gap between generations and cultures. We STAND
UNITED, for freedom, dignity, and equality, by advocating for
our collective ability to create a better future together."
To vocalize these efforts further, Gap is releasing The Gap
Collective T-Shirt Collection – a limited edition capsule of STAND
UNITED and VOTE tees, proudly designed by artist and member of Gap
Inc.'s African American Networking
Group, Stephennie Factor. "I
come from a beautifully blended family of Asian and Black descent,
and like many kids growing up with a diverse background, there were
times when I felt my voice didn't matter," says Factor. "This
design is my word. This is a time to speak up and be vocal." In
complement to Gap's VOTE masks, a new reusable, non-medical grade
cloth face mask with STAND UNITED messaging will be added to the
collection. All STAND UNITED and VOTE products with purpose are
available today on gap.com.
Gap is committed to strengthening our democracy by furthering
partnerships with nonpartisan, non-profit partners, When We All
Vote and Rock the Vote, to close age and race gaps at the polls and
get out the vote. With a $25,000
donation to each organization, Gap continues to promote voter
registration this year and drive to the dedicated voter
registration page, provided by When We All Vote
http://www.whenweallvote.org/gap, powered by Rock the Vote, to
ensure everyone has easy access to vote for the future. Rock the
Vote will provide email and text election reminders, voter
education and mobilization tools to those who register to vote,
including absentee ballot requests and polling place look-up.
On National Voter Registration Day, September 22, Gap will host a series of events
and live talks about why voting matters. To amplify
voices, Gap House Sessions will feature a performance by
multiplatinum R&B/pop artist JoJo. She will debut her new
song, "American Mood," ahead of its September 25 release
on Clover Music / Warner Records, as
part of JoJo's own efforts to get out the vote now. Gap will
also be sharing the mic with Amber
Cabral, an inclusion speaker who leads empowering
conversations about race in this effort to close the voting race
gap. And to close the generation gap, Gap will co-host a virtual
conversation between a surprise guest Ambassador from When We All
Vote and GapKids BE THE FUTURE activist and founder of
OneMillionOfUs, Jerome Foster II, to
discuss why voting is important and matters to youth. Everyone can
follow along on @gap #StandUnited for content that goes live today
and continues to the election.
About Gap, @gap and @gapkids
Gap is the authority on modern American style. Founded in
San Francisco in 1969, Gap
continues to build on its heritage – a market leader in denim,
classic white shirts, khakis and must-have trends. Beginning
with the first international store in London in 1987, Gap continues to connect with
customers online and in company-operated and franchise retail
locations globally. Gap includes Women's and Men's apparel and
accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit
collections. The brand also serves value-conscious customers
with exclusively designed collections for Gap Outlet and Gap
Factory Stores. Gap is the namesake brand for leading global
specialty retailer, Gap Inc. (NYSE: GPS) which includes Old Navy,
Gap, Banana Republic, Athleta, Intermix, Janie and Jack and Hill
City brands. For more information, please
visit www.gapinc.com
About When We All Vote, @whenweallvote
When We All
Vote is a national, nonpartisan nonprofit that brings together
citizens, institutions, brands, and organizations to increase
participation in every election. Launched by Michelle Obama, the organization is committed to
closing the race and age voting gap and empowering all eligible
voters to cast their ballot by harnessing grassroots energy,
establishing strategic partnerships, and implementing digital
organizing strategies, with the ultimate goal of changing the
culture around voting.
In the leadup to the 2018 Midterm Elections, When We All Vote
organized over 2,500 local voter registration events across the
country, engaged 200 million Americans online about the
significance of voting, and texted nearly four million voters the
resources to register and get out to vote.
In 2020, When We All Vote is helping to lead in voter education,
registration and volunteer engagement. In response to COVID-19,
When We All Vote is leading the fight for fair and safe elections
by supporting the expansion of access to vote-by-mail, early
in-person voting and online voter registration so every American
can make their voices heard on Election Day.
About Rock the Vote, @rockthevote
Rock the
Vote is a nonpartisan nonprofit dedicated to building the
political power of young people. For 30 years, Rock the Vote has
revolutionized the way we use culture, music, art, and technology
to engage young people in politics–registering and turning out
millions of young voters. Since its founding, Rock the Vote has
processed over 12 million voter registrations. The organization
consistently turns out its voters more than 30 points above the
national youth average with approximately 60% voting for the first
time. Rock the Vote fights for voting rights to ensure all eligible
voters can exercise their right to vote and promotes civic
education to ensure young voters have the resources and information
they need to participate in our civic process. Learn more
at rockthevote.org and follow us
on Twitter, Facebook,
and Instagram @rockthevote.
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SOURCE Gap