Optimistic, Inclusive Collection Designed to
Radiate Good Vibes
Available at Old Navy Stores and Online
Old Navy is launching its first-ever tween apparel collection in
partnership with POPSUGAR, the top Women’s Lifestyle site in the
U.S.1 The limited-edition collection, PS x ON, includes
comfortable, gender-inclusive essentials for tweens ages 10-13.
Designed in collaboration with a set of tween advisors, the line is
intended to make this next generation feel confident, channel
kindness and make a statement for whatever back-to-school looks
like this year.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200727005050/en/
Old Navy Launches First-Ever Tween Line
with POPSUGAR (Photo: Business Wire)
To stay true to their mission of amplifying the voices of this
generation, Old Navy and POPSUGAR designed the collection alongside
a team of diverse tween ambassadors who provided unique insights
and style inspiration that are reflected throughout the line. The
tween advisors include Kheris Rogers, a young designer who uses
bold fashion to make statements on equality, Alizé Lee, a level
eight gymnast and YouTuber who loves shopping her brother’s closet,
and Jensen Gereng, a musician and athlete who wears his good vibes
and love of the planet on his sleeve.
The advisor trio captured all photo and video content for the
collection launch themselves while sheltering-in-place, serving as
a love letter to their peers as they prepare for the new school
year during these unprecedented times.
“As a family brand, we’re constantly challenging ourselves to
innovate the business to best serve all ages, sizes and
personalities,” said Andres Dorronsoro, SVP and GM of Merchandising
at Old Navy. “We saw an opportunity in the tween market and were
immediately inspired by this next generation that is inclusive,
culturally-conscious and not afraid to stand up for what they
believe in. We were thrilled to create the PS x ON collection
alongside members from this age group, with positive graphics,
bright colors and interchangeable styling pieces, as they continue
to adapt to this ‘new normal’ and gear up for the new school
year.”
“Today’s tweens are entering a rapidly evolving world and
they’re taking matters into their own hands to effect change.
POPSUGAR empowers younger generations through a lens of positivity
and optimism,” said Lisa Sugar, Founder and President of POPSUGAR.
“We couldn’t be more excited to partner with Old Navy to create a
collection inspired for tweens that has an assortment of inclusive
styles that will help them feel comfort during a year of
change.”
PS x ON Collection Details
The 25-piece PS x ON collection includes stylish athleisure
staples and basic denim fashion essentials. The line’s extensive
hoodie and jogger fleece hook-ups are created in a range of vibrant
colors and designed to be worn across all shapes, sizes and
genders. The collection’s graphic tees include optimistic phrases
such as “Radiate Good Vibes,” “We’re Gonna Be Alright,” “I am the
Future,” and “Make the World a Better Place” inspired by this age
group’s passion for social impact. Tweens can shop the
gender-inclusive collection, priced between US $9.99 - $39.99 now
at oldnavy.com/popsugar and in Old Navy stores in the U.S. and
Canada beginning in August 2020.
Donation Efforts
To celebrate the collection launch and back-to-school season,
Old Navy and POPSUGAR are giving back to the next generation of
leaders through a series of philanthropic initiatives with Boys
& Girls Clubs, including:
- A $25,000 donation to Boys & Girls Clubs2 in honor of the
PS x ON collection aimed at empowering the next generation.
- A social sweepstakes in which Old Navy will donate $5 to Boys
& Girls Clubs of America for every social post with
#GoodVibesSweepstakes, up to $25,000. One winner will receive a
$2,000 prize to start the school year off in style. Visit
www.popsugar.com/popsugaroldnavysweeps through August 7 to
enter.3
- An in-store fundraising campaign with the goal of raising $1
million to benefit Boys & Girls Clubs running from July 27
through August 6.4 Customers who donate $5 or more in Old Navy
stores will receive $5 off their purchase of $35 or more5.
- A national art project engaging Boys & Girls Clubs of
America, encouraging local chapters to create community art
inspired by the collection’s graphics for a chance to win an award
from Old Navy.
- An evergreen donation functionality for online customers, who
can choose to donate during checkout at OldNavy.com to support Boys
& Girls Clubs of America.
About Old Navy
Old Navy is a global apparel and accessories brand that makes
current American essentials accessible to every family. Originated
in 1994, the brand celebrates the democracy of style through
on-trend, playfully optimistic, affordable and high-quality
products. A division of San Francisco-based Gap Inc. (NYSE: GPS),
Old Navy brings a fun, energizing shopping environment to its
customers in more than 1,200 stores around the world. For more
information, please visit www.oldnavy.com.
About POPSUGAR
POPSUGAR is the #1 most engaged-with Women’s Lifestyle site in
the U.S. according to Comscore [Comscore, February 2020]. The
company reaches young women through its positive and purpose-driven
content across multiple platforms, spanning entertainment, fashion,
beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2
Millennial women in the United States and leads all women’s
lifestyle publishers in user engagement [Comscore & Platform
Analytics, 2019]. In November 2019, POPSUGAR joined Group Nine
Media, the #1 video publisher on mobile in the U.S., and home to
The Dodo, NowThis, Thrillist and Seeker. [Nielsen DCR, June
2020].
1 POPSUGAR is the no. 1 most engaged-with Women’s Lifestyle site
in the U.S.; Comscore, February 2020
2 Donation will benefit Boys & Girls Clubs of America
($20,000) and Boys & Girls Clubs of Canada ($5,000).
3 Visit www.popsugar.com/psxonofficialrules for official
rules.
4 Customers can donate at the register at all U.S. and Canada
stores.
5 Offer valid from 7/27/2020 at 12:01am PT through 8/6/2020 at
11:59pm PT in the US (including Puerto Rico) and Canada only at Old
Navy stores and online. Gift cards, shipping and handling, taxes
and prior purchases do not qualify toward the minimum purchase
requirement and coupon or code cannot be applied to such items.
Coupon code is good for one-time use and must be surrendered at
time of purchase. Limit one coupon or code per customer per
transaction. Cannot be combined with other offers, discounts or
deals.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200727005050/en/
Dava Huber dava_huber@gap.com
Amanda Zerbib OldNavy@abmc-us.com
Pierce White, POPSUGAR pierce@groupninemedia.com
Stacey Richman, POPSUGAR srichman@groupninemedia.com
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