USA TODAY NETWORK Launches “Kidskind,” the Latest Video Series to Join its Popular Humankind Franchise
June 28 2019 - 8:30AM
Business Wire
“Kidskind” videos bring families together to
teach kids how to be kinder humans
USA TODAY NETWORK, part of Gannett Co., Inc. (NYSE: GCI), today
launched “Kidskind,” the latest video series part of the successful
Humankind franchise. The Humankind brands, which already include
“Humankind,” “Militarykind,” and “Animalkind,” tell engaging
stories of ordinary people – and animals – experiencing and
demonstrating extraordinary acts of kindness, love, or
accomplishment. In 2018, the popular videos earned over 5 billion
views across all platforms including USA TODAY NETWORK sites,
Facebook, YouTube, Twitter, Instagram and other partner sites.
The new “Kidskind” series offers original video content created
for parents and children to share life lessons and truths that
bring families together and encourage emotional growth. The stories
focus on kids performing small acts of kindness that inspire
happiness and positivity, encouraging viewers to do the same.
“Humankind,” which launched in 2015, tells personal stories of
human kindness, connectedness, and personal triumph. With its
emphasis on good news, the series has developed a profound
connection with its viewers. Following the success of “Humankind,”
“Animalkind” and “Militarykind” launched. Collectively those series
now have over 16M followers on Facebook.
“Animalkind,” which launched in 2017, allows viewers to enjoy
uplifting animal relationships and behavior. The series features
videos of the most popular household pets to wild animals filmed
around the world. “Militarykind,” which launched in 2018, shares
the inspiring stories of members of the U.S. Armed Forces and the
extraordinary moments they experience with their loved ones. The
series reveals the sacrifices that men and women in the military
make every day for their country, their fellow service members and
their families back home.
“The Humankind brands trigger an emotional connection with
people seeking feel-good stories about real-life heroes in our
communities. ‘Kidskind’ is an important extension to that mission,
sharing heartwarming and thoughtful stories with parents and
children to show us all how we can take positive action together,"
said Russ Torres, vice president of digital video content and
strategy for USA TODAY NETWORK.
The new series launched today on the “Kidskind” YouTube channel
and USATODAY.com. “Kidskind” videos will later be distributed on
Amazon and other partner sites.
About USA TODAY NETWORK
USA TODAY NETWORK, part of Gannett Co, Inc. (NYSE: GCI), is the
largest local-to-national media organization in the country,
powered by our award-winning newsrooms and marketing solutions
business. With deep roots in local communities spanning the U.S.
with more than 100 brands, plus USA TODAY, we engage more than 126
million people every month through a diverse portfolio of
multi-platform content offerings and experiences. For more
information, visit www.gannett.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190628005208/en/
For Media Inquiries, Contact: USA TODAY NETWORK
Chrissy Terrell Corporate Communications and Public Relations,
Director Mobile: 504.952.4225 Office: 703.854.5292
caterrell@usatoday.com
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