Partnership brings together two dynamic
forces in sport and sneaker culture
Thousands of new officially licensed
league, team, and player products will be available to Foot Locker
shoppers from Fanatics' industry-leading
YORK, Aug. 19, 2022 /PRNewswire/ -- Foot Locker,
Inc. (NYSE: FL) ("Foot Locker"), the New
York-based specialty athletic retailer, and Fanatics, a
global digital sports platform, announce a new long-term connected
inventory partnership that will significantly broaden the
officially-licensed fan gear and merchandise assortment available
online to Foot Locker shoppers. Through this new deal, Foot Locker
will continue to power the front-end online and mobile customer
experience across its portfolio of e-commerce brands, while orders
will be fulfilled by Fanatics.
"We are excited to partner with Fanatics as we continue to
enrich our assortment, provide more choice to our consumer, and
enhance our omni-channel positioning," said Andrew Gray, Executive Vice President, Global
Lockers and Champs Sports, Foot Locker, Inc. "Pairing Foot Locker's
leadership in sneaker culture with the sports fan and assortment
power of Fanatics is a natural fit. Bringing together these two
dynamic forces will drive and serve sport and sneaker culture in
Beginning in the fall, shoppers visiting footlocker.com,
kidsfootlocker.com, and champssports.com will have access to a
significant portion of Fanatics' industry-leading licensed sports
merchandise assortment, featuring teams and players from the top
leagues and sports properties, including the NFL, NBA, MLB, NHL,
WNBA, and NCAA. The collection, with sizing and options for all
members of the family, is highlighted by apparel, jerseys,
headwear, and hardgoods across a wide-ranging portfolio of brands,
such as Fanatics, Nike, adidas, Mitchell & Ness, New Era, Pro
Standard, and WEAR by Erin Andrews.
Fanatics will also extend its hot market and championship
collections as part of the deal, featuring products from some of
the sports world's biggest moments.
"Fanatics is thrilled to partner with Foot Locker and bring a
broad, tailored assortment from its leading product catalogue to
online shoppers," said Jack Boyle,
Fanatics Commerce Global Co-President, Direct-to-Consumer. "Foot
Locker, Kids Foot Locker, and Champs Sports are trusted, respected
consumer brands and we're delighted to now offer Fanatics'
customers an incredible selection of quality fan gear for all
members of the family."
About Foot Locker, Inc.
Foot Locker, Inc. leads the celebration of sneaker and youth
culture around the globe through a portfolio of brands, including
Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, atmos, WSS,
and Sidestep. With approximately 2,800 retail stores in 28
countries across North America,
Europe, Asia, Australia, and New
Zealand, as well as websites and mobile apps, Foot Locker,
Inc.'s purpose is to inspire and empower youth culture around the
world by fueling a shared passion for self-expression and creating
unrivaled experiences at the heart of the global sneaker community.
Foot Locker, Inc. has its corporate headquarters in New York. For additional information, please
Fanatics, Inc. is the ultimate one-stop sports fan destination
that ignites and harnesses the passion of fans and maximizes the
presence and reach for preeminent sports partners globally.
Leveraging long-standing relationships with more than 900 sports
properties, a database of more than 80 million consumers worldwide
and a trusted brand name, Fanatics is furthering its innovation
across the sports landscape by building the leading global digital
sports platform, complete with offerings including licensed
merchandise, physical and digital trading cards and collectibles
and online gambling and iGaming.
For additional information please
Vice President, Corporate Communications, Foot Locker, Inc.
SOURCE Foot Locker, Inc.