AUBURN HILLS, Mich.,
Nov. 24, 2020 /PRNewswire/ --
- As the Official Truck of Macy's Thanksgiving Day Parade, Ram
trucks will tow all parade floats for the sixth consecutive
year
- In collaboration with Macy's team and the City of New York, Ram is helping to keep the
holiday tradition alive for the television-broadcast-only special
presentation of the parade
- Ram trucks will be fully wrapped to complement three unique
float designs that include Harvest in the Valley by Green Giant®,
Mount Rushmore's American Pride by South Dakota Department of
Tourism and Santa's Sleigh
- Macy's Thanksgiving Day Parade airs November 26 on NBC,
beginning at 9 a.m. in all time
zones
The Ram Truck brand is participating in the one-of-a-kind
holiday tradition as the Official Truck of the Macy's Thanksgiving
Day Parade® for the sixth consecutive year. Working closely with
the Macy's team and the City of New
York for the television-broadcast-only special presentation,
Ram is helping to keep the holiday tradition alive as more than 15
trucks will be towing all the floats, allowing millions of New
Yorkers and the nation to safely experience it from the comforts of
home and bring joy into the hearts of millions across the
nation.
In addition, Ram will be in full holiday spirit as three trucks
will be fully wrapped to complement the float designs of Harvest in
the Valley by Green Giant®, Mount Rushmore's American Pride by
South Dakota Department of Tourism and, most importantly, Ram will
be towing the star of the parade, Santa Claus.
"The Macy's Thanksgiving Day Parade has been synonymous with the
official start of the holiday season and it is a privilege to be
the official truck of one America's most celebrated occasions,"
said Mike Koval Jr., Head of Ram
Brand. "Our Ram trucks are built to serve, and we are honored to
serve the iconic parade with our full portfolio of award-winning
trucks to pull these floats through the streets of New York City in this historical event that
brings so much joy into the hearts of millions across the
nation."
Ram will not only help transport the floats down the parade
route, but will also assist in moving other parade materials needed
to produce the annual celebration, from tool containers to costumes
and much more, in the lead up to the start of the procession on
Thanksgiving Day. The Ram Truck brand provided the Macy's parade
with more than 50 trucks and Ram ProMaster commercial vans, many of
which are used for behind-the-scenes functions leading up to the
parade start.
The 94th annual Macy's Thanksgiving Day Parade will air
nationwide on NBC-TV, Thursday, November 26,
2020, from 9 a.m. to noon, in
all time zones. For more information, visit macys.com/parade. To
follow and participate in the excitement, check out @macys on
various social media platforms and follow #MacysParade.
Ram Truck Brand
In 2009, the Ram Truck brand launched
as a stand-alone division, focused on meeting the demands of truck
buyers and delivering benchmark-quality vehicles. With a full
lineup of trucks, the Ram 1500, 2500/3500 Heavy Duty,
3500/4500/5500 Chassis Cab, ProMaster and ProMaster City, the Ram
brand builds trucks that get the hard work done and families where
they need to go.
Ram continues to outperform the competition and sets the
benchmarks for:
- Segment first 1,000 lb.-ft of torque with Cummins Turbo
Diesel
- Towing capacity of 35,100 lbs. with Ram 3500
- Payload of 7,680 lbs. with Ram 3500
- Most luxurious: Ram Limited with real wood, real leather and
12-inch Uconnect touchscreen
- Best ride and handling with exclusive link coil rear and
auto-level air suspensions
- Most interior space with Ram Mega Cab
- Most capable full-size off-road pickup – Ram Power Wagon
- Most awarded light-duty truck in America
- Highest owner loyalty of any half-ton pickup
- Over the last 30 years, Ram has the highest percentage of
pickups still on the road
Ram is part of the portfolio of brands offered by global
automaker Fiat Chrysler Automobiles. For more information regarding
FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.
Follow Ram and FCA news and video on:
Company blog:
http://blog.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
Ram Truck brand: www.ramtrucks.com
Facebook: www.facebook.com/RamTrucks and
https://www.facebook.com/FiatChrysler.NorthAmerica/
Instagram: www.instagram.com/ramtrucks and
www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/RamTrucks and
www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/RamTrucks and
www.youtube.com/fcanorthamerica
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SOURCE FCA