Merged Fiat Chrysler-PSA Company to Be Named Stellantis
July 15 2020 - 3:02PM
Dow Jones News
By Nora Naughton
Fiat Chrysler Automobiles NV and PSA Group plan to call their
combined company Stellantis upon completing a trans-Atlantic merger
aimed at creating one of the world's largest auto companies.
The new name, revealed Wednesday, has its roots in the Latin
word "stello," meaning "to brighten with stars," the companies
said, and is cast in a font reminiscent of the futuristic style
used by Tesla Inc. in its corporate logo.
Stellantis will replace the corporate names for both companies,
although the Fiat and Chrysler badges will live for the individual
brands. For Fiat Chrysler, this is the first time that the two
storied brand names have been dropped from the parent company's
title.
(END) Dow Jones Newswires
July 15, 2020 14:47 ET (18:47 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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