AUBURN HILLS, Mich.,
Sept. 5, 2019 /PRNewswire/ --
- The new commercial "Seats" is the first dedicated
one-minute spot to run nationally following the arrival of the
Jeep® Gladiator in dealerships earlier this year
- Jeep Gladiator will embody a robust 360-degree media plan by
layering strategic high-impact digital takeovers and NFL digital
sponsorship through trusted sports partners that broaden the
connection with Gladiator's broadcast awareness plan, in addition
to lifestyle, current events and highly anticipated fall broadcast
and cable premieres
- Spot to run tonight during first professional football game of
the season; 2019 season marks 100th anniversary of league
- "Seats" is also available to view across the brand's
digital and social media channels, including YouTube, Facebook,
Twitter and Instagram
The Jeep® brand is launching an all-new 60-second spot for the
2020 Jeep Gladiator, called "Seats," which will debut on
television during tonight's first professional football game of the
2019 season. The 60-second spot speaks to the "restless," those who
can hardly sit still, who need to move, roar and ride. "Seats" is
also available to view across the brand's digital and social media
channels, including YouTube, Facebook, Twitter and
Instagram.
"As the name evokes, our all-new Jeep Gladiator is meant for
action, to conquer," said Marissa
Hunter, Head of Marketing, FCA North America. "Whether you
choose to go open-air, doors-off, through rock, sand, snow or the
urban jungle, Jeep Gladiator's rugged utility and functionality is
not meant for those in the spectator seats. Gladiator is 100% Jeep
4x4 and 100% truck. A game-changer that embodies the truest spirit
of freedom – something only found in a Jeep vehicle.
"The Jeep Gladiator is more than just a truck," added Hunter.
"It opens the door to the Gladiator lifestyle, which means we're
going to find consumers wherever they're chasing or pursuing their
passions, whether it's sports, outdoor adventure, current events
and so much more. That means our media plan couldn't be one
dimensional either, so beyond sport properties, our television,
digital and social strategy is coordinated to fully optimize the
dimensionality of consumers who see the Jeep Gladiator as the
perfect complement to their active lifestyle."
In addition to the high-profile placements across television
programming, the Jeep Gladiator media plan will also inspire the
outdoor enthusiast with high-impact digital media strategically
surrounding outdoor content, such as off-roading, rafting,
snowmobiling and more.
"Seats" was created in partnership with the Jeep brand and DDB
Chicago. The music track is titled "Gladiator" and the artist
is ZAYDE WØLF.
Jeep Brand
Built on more than 75 years of legendary heritage, Jeep is the
authentic SUV with class-leading capability, craftsmanship and
versatility for people who seek extraordinary journeys. The Jeep
brand delivers an open invitation to live life to the fullest by
offering a full line of vehicles that continue to provide owners
with a sense of security to handle any journey with
confidence.
The Jeep vehicle lineup consists of the Cherokee, Compass,
Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer
demand around the world, all Jeep models sold outside North America are available in both left and
right-hand drive configurations and with gasoline and diesel
powertrain options.
Follow Jeep and FCA US news
and video on:
Company blog: http://blog.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
or https://www.facebook.com/FiatChrysler.NorthAmerica/
Instagram: www.instagram.com/jeep or
www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/jeep or
www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/thejeepchannel or
www.youtube.com/fcanorthamerica
View original content to download
multimedia:http://www.prnewswire.com/news-releases/jeep-gladiator-60-second-commercial-launches-on-television-during-thursday-night-football-debut-300912815.html
SOURCE FCA US LLC