FedEx Becomes Official Sponsor of the UEFA Champions League
May 05 2021 - 05:00AM
Business Wire
Sponsorship of prestigious football tournament
reflects FedEx global presence and ambition to deliver ‘football
for good’
FedEx Corp. (NYSE: FDX) and UEFA have signed a three-year
agreement in which FedEx will sponsor the UEFA Champions League
commencing at the start of the 2021/22 tournament and extending for
three editions through to 2023/24. The agreement also includes
sponsorship rights for the UEFA Super Cup, UEFA Youth League
finals, the UEFA Champions League Futsal finals and UEFA eChampions
League.
The sponsorship builds on the existing relationship with UEFA.
FedEx became a main sponsor of the UEFA Europa League in 2015 and a
UEFA National Team Football sponsor in 2019. FedEx is also the
Official Logistics Partner of UEFA EURO 2020 taking place in the
summer of 2021 across multiple European host cities.
This new sponsorship of the UEFA Champions League reaffirms
FedEx as a long-standing sponsor of UEFA.
In 2016, FedEx became the first sponsor to begin collaborating
with the UEFA Foundation for Children, using football as a tool to
deliver positive and social impact in communities around the world.
Alongside sponsorship of the UEFA Europa League and UEFA EURO 2020,
FedEx and the UEFA Foundation have delivered safe community
football fields in Spain, Poland, Brazil, and South Africa and have
rolled out a co-funded “Football for Employability” program
benefitting young adults in Romania, Hungary, England and Ireland.
FedEx also invited local children to be player mascots at UEFA
Europa League finals in collaboration with non-profit organizations
in Stockholm (Sweden), Lyon (France) and Baku (Azerbaijan), where
an all-girl player mascot line-up made footballing history.
“Our global sponsorship of UEFA Champions League will deliver
unrivalled opportunities for our brand, team members, customers,
and communities. Aligning our brand with world class sports
performance allows us to connect our services to our audiences
through the passion and emotions generated by sports and enables us
to contribute positively to our local communities,” said Brie
Carere, executive vice president, chief marketing and
communications officer, FedEx Corp.
“We’ll continue to explore powerful social responsibility
collaborations with the UEFA Foundation for Children, as we have
done throughout our UEFA Europa League sponsorship.”
“FedEx has proved to be an incredibly valued UEFA partner. We
are delighted they are continuing their evolution with us, which
started in 2015 and now sees them supporting our flagship club
competition, the UEFA Champions League,” said UEFA marketing
director Guy-Laurent Epstein. “The UEFA Champions League is the
world’s greatest club competition, and we are looking forward to
working with FedEx closely over the next three years to help them
activate their numerous projects. They will benefit not just the
footballing community, but also look to have a positive impact on
the environment.”
About FedEx Corp.
FedEx Corp. (NYSE: FDX) provides customers and businesses
worldwide with a broad portfolio of transportation, e-commerce and
business services. With annual revenue of $79 billion, the company
offers integrated business solutions through operating companies
competing collectively, operating collaboratively and innovating
digitally under the respected FedEx brand. Consistently ranked
among the world's most admired and trusted employers, FedEx
inspires its more than 570,000 team members to remain focused on
safety, the highest ethical and professional standards and the
needs of their customers and communities. FedEx is committed to
connecting people and possibilities around the world responsibly
and resourcefully, with a goal to achieve carbon-neutral operations
by 2040. To learn more, please visit about.fedex.com.
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Sederia Gray sederia.gray@fedex.com 901.302.6412
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