Express Announces ‘Made To #ExpressYou’ Activations in Celebration of Fashion Month
September 09 2022 - 8:00AM
Business Wire
Brand Activates Styling Community During One of
Fashion’s Biggest Moments in NYC
Fashion apparel retailer Express, Inc. (NYSE: EXPR) announces
the brand’s ‘Made to #ExpressYou’ activations bringing fashion
month to customers across the country. The in-person and social
media initiatives will commence with the brand’s first-ever ‘Made
to #ExpressYou’ Pop-Up Styling Hub in New York City on September
9th and 10th. Express’ Celeb Stylists – Allison
Bornstein, Brandon Williams, Sam Spector, and Zerina
Akers – will host personal styling appointments for
event attendees.
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“As we approached the fall season, we wanted to make fashion
month accessible to all, and our ‘Made to #ExpressYou’ activations
are meant to inspire customers to find and share their style,” said
Sara Tervo, Executive Vice President and Chief Marketing Officer at
Express. "As a part of our Styling Community, we’re leveraging our
Celeb Stylists to help people get dressed with confidence and
delivering our innovative TikTok branded effect so users can share
with others the trends they are loving this season.”
The ‘Made to #ExpressYou’ Pop-Up Styling Hub will bring the
power of the Express community to NYC by helping people dress with
confidence in the brand’s Fall 2022 collection. Appointments with
the brand’s Celeb Stylists will take place at the Express Styling
Hub designed as a luxe dressing room. Actor and digital creator
Chris Olsen will also make a special appearance and create
‘street style’ content on September 9th at the Flatiron location.
The Express Styling Hub will be open to the public from 9:00 AM to
5:00 PM EST and customers can join the stylists at the following
locations:
Friday, September 9th – Flatiron 130 Fifth Ave., New
York, NY between 18th St. & 19th St.
Saturday, September 10th – Meatpacking 446 West 14th St.,
New York, NY between Washington St. & 10th Ave.
The momentum will continue with the brand debuting a new and
engaging way for customers to celebrate their style with its TikTok
“Walk the Runway” branded effect on September 9th through October
31st. Users will be able to turn any backdrop into a custom runway
to show how they express themselves through style. The branded
effect will be accessed via a TikCode by opening the “Friends” tab
within TikTok, tapping the “Add Friend” button and selecting the QR
code icon to scan the codes in stores, across branded marketing
materials and at the Made to #ExpressYou Pop-Up Styling Hub.
On September 17th, the brand’s Styling Community will host its
Fall Style Celebration with an all-day event in 98 Express stores
and a digital livestream hosted by Tan France. The events will
recreate the NYC Styling Hub activation by engaging customers with
confidence-boosting styling, leveraging TikCodes to bring the
branded effect to life as well as exclusive giveaways, offers, and
more. Customers can learn more here.
About Express, Inc.
Express is a modern, multichannel apparel and accessories brand
grounded in versatility, guided by its purpose - We Create
Confidence. We Inspire Self-Expression. - and powered by a styling
community. Launched in 1980 with the idea that style, quality and
value should all be found in one place, Express has been a part of
some of the most important and culture-defining fashion trends. The
Express Edit design philosophy ensures that the brand is always ‘of
the now’ so people can get dressed for every day and any occasion
knowing that Express can help them look the way they want to look
and feel the way they want to feel.
The Company operates over 550 retail and outlet stores in the
United States and Puerto Rico, the express.com online store and the
Express mobile app. Express, Inc. is comprised of the brands
Express and UpWest, and is traded on the NYSE under the symbol
EXPR. For more information, please visit www.express.com or
www.upwest.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220909005043/en/
Matthew Owens SHADOW Matthew@weareshadow.com
Amanda Monteleone EXPRESS amonteleone@express.com
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