Eros Now Partners with Sony India
July 20 2020 - 8:30AM
Business Wire
Eros Now App to be Pre-Installed on Selected
Sony Smart TV’s in India
Eros Now, the cutting-edge digital over-the-top (OTT) South
Asian entertainment platform owned by Eros International Plc (NYSE:
EROS), a Global Indian Entertainment Company, today announced its
collaboration with one of the leading and most trusted television
brands, Sony India, to provide unlimited online entertainment to
consumers in India. This alliance between the two renowned
household brands enables a large base of existing (BRAVIA E series
and newer TV models) as well as prospective Sony BRAVIA customers
to access Eros Now's pre-installed app seamlessly on their smart
TVs and enjoy its massive content catalogue on high definition,
superior quality screens.
Indian families have been watching television together more
frequently since the coronavirus lockdown began in March. At a time
when consumers are increasingly enjoying content along with their
families on smart screens, this partnership caters to the demand of
audiences across demographics.
India's smart TV market has witnessed exponential growth in
recent times, and it demonstrates the growing trend of co-viewing
in the country. According to Counterpoint research, in 2019 India
has seen a substantial 25 per cent growth in demand for smart
televisions fuelled by overall industry growth of 15 per cent, to a
record 15 million units per annum.
Under lockdown, with homes transformed into theatres, the
audience can now binge-watch Eros Now's original shows, over 12,000
movie titles, music videos, short-format content Quickies and more
on the Eros Now app on their Sony BRAVIA TVs most evenings, with
their entire family.
Commenting on the announcement, Ali Hussein, CEO, Eros Now said,
"The recent surge of online video streaming on smart TVs offers a
massive opportunity for leading OTT players and Smart TV
manufacturers to join hands and picture a new growth story. There
is a vast audience base across demographics who have now started
enjoying online video content, and smart TV is boosting this habit.
Thus, the partnership with Sony TV helps in further increasing the
co-viewing experience in India with family-friendly video content
offered on Eros Now platform becoming a growing trend and
resonating across all age groups."
Ranvijay Singh, Head, BRAVIA Business, Sony India, added,
"Our consumer-centric approach led us to partner with one of
India's leading OTT player, Eros Now. Eros Now's massive movie
library, originals and music will certainly add to the
entertainment services on Sony BRAVIA smart TVs and offer wholesome
entertainment to our audience seamlessly."
A partnership of this nature provides the customer with varied
and quality content with fantastic visuals and rich narrative. It
also offers them an opportunity to travel back in time and
reminisce their childhood days when everyone collectively as a
family would watch TV together.
About Eros International Plc
Eros International Plc (NYSE: EROS) a Global Indian Entertainment
company that acquires, co-produces, and distributes Indian films
across all available formats such as cinema, television, and
digital new media. Eros International Plc became the first Indian
media company to list on the New York Stock Exchange. Eros
International has experience of over three decades in establishing
a global platform for Indian cinema. The Company has an extensive
and growing movie library comprising of over 3,000 films, which
include Hindi, Tamil, and other regional language films for home
entertainment distribution. The Company also owns the rapidly
growing OTT platform Eros Now. For further information, please
visit: www.erosplc.com.
About Eros Now Eros Now is
Eros International Plc’s On-Demand South Asian Entertainment Video
Service accessible worldwide to viewers across internet enabled
devices including mobile, web and TV. With 12,000 plus Movie
titles, Music Videos, Television Programming and others Eros Now
caters to more than 186.9 million registered users and 26.2 million
monthly paying subscribers worldwide with the promise of endless
entertainment Product features, such as video in HD, multi-language
subtitles, movie downloads, and high-quality original drama series
differentiate the Eros Now entertainment offering. To see, watch
now: www.erosnow.com.
About Sony India Pvt. Ltd.
Sony India is one of country’s leading consumer electronics brand,
with a reputation for offering premium experience through new age
technology, digital concepts and excellent after sales service. For
more details, please visit: www.sony.co.in
To buy Sony products, please visit: www.ShopatSC.com
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version on businesswire.com: https://www.businesswire.com/news/home/20200720005251/en/
Mark Carbeck Chief Corporate and Strategy Officer Eros
International Plc mark.carbeck@erosintl.com
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