Eros Now Enters Strategic Distribution Partnership with Vayam Technologies Limited
June 16 2020 - 8:30AM
Business Wire
Eros Now subscription plans will be available
through Vayamtech Network's Common Service Centres across districts
in Uttar Pradesh
Eros Now, the cutting-edge digital over-the-top (OTT) South
Asian entertainment platform owned by Eros International Plc (NYSE:
EROS) ("Eros" or "the Company"), a Global Indian Entertainment
Company, today announced its agreement with Vayam Technologies
Limited to distribute the OTT platform across districts of Uttar
Pradesh through its Common Service Centres (also known as Jan Seva
Kendra). Eros Now will be part of Vayamtech's Business to Customer
(B2C) services that provide access to Village-level entrepreneurs
(VLEs), hosted on their platform.
Eros Now's availability at nearly 20,000 Common Service Centres,
one of the largest Government approved online service delivery
channels, across 21 districts in Uttar Pradesh will enhance the
reach of the leading online video streaming platform and shall
cater to more than 2 million consumers in the rural areas of Uttar
Pradesh.
As per the Internet & Mobile Association of India's (IAMAI)
report, rural India has 227 million active internet users, 10% more
than urban India's approximately 205 million, as of November 2019.
This association therefore acts as a perfect distribution mechanism
for Eros Now through Common Service Centres
(multiple-services-single-window delivering Government &
Private essential services) that will not only deepen Eros Now's
reach in the state but also aims to bring socio-economic upliftment
in rural areas.
Vayam’s know-how & familiarity of working for people at
bottom of the pyramid extends across multiple states reaching
millions of rural citizens. Adhaar Enrolment, Census and Surveys,
e-district, CSCs, Facilitation Centres, Banking, Insurance, Product
Delivery etc. have facilitated in reaching out to 70% of rural
population residing in states of Rajasthan, Uttar Pradesh, Gujarat,
Madhya Pradesh, and Bihar.
Uttar Pradesh is certainly one of the biggest Hindi speaking
markets and Eros Now's massive content catalogue comprising over
12,000 Bollywood movies, original shows, short-format content
category Quickie, music and more will offer the best of online
entertainment experience.
Commenting on the deal, Ali Hussein, CEO, Eros Now said, "The
alliance between Eros Now and Vayamtech is a result of our common
belief in using the power of the internet to offer the best
services to customers across India. The people of rural India are
increasingly using the internet for their daily needs, and it has
now become imperative for businesses to offer rural audiences with
seamless access to services. Eros Now's distribution through
Vayamtech network of common service centres will offer the massive
audience base the best of online video streaming service."
Mr. Jitendra Tiwari, Executive Director, Vayamtech added, "OTT
platform's across India are witnessing huge demand and adding Eros
Now in Vayamtech's services will result in revenue yielding for the
brand by benefiting the customers with easy access to online
entertainment. Uttar Pradesh is a massive market and our common
service centres across 21 districts in the state is an ideal model
for the delivery of the entertainment platform."
About Eros International Plc
Eros International Plc (NYSE: EROS) a Global Indian
Entertainment company that acquires, co-produces, and distributes
Indian films across all available formats such as cinema,
television and digital new media. Eros International Plc became the
first Indian media company to list on the New York Stock Exchange.
Eros International has experience of over three decades in
establishing a global platform for Indian cinema. The Company has
an extensive and growing movie library comprising of over 3,000
films, which include Hindi, Tamil, and other regional language
films for home entertainment distribution. The Company also owns
the rapidly growing OTT platform Eros Now. For further information,
please visit www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc's On-Demand South Asian
Entertainment Video Service accessible worldwide to viewers across
internet-enabled devices including mobile, web and TV. With 12,000
plus Movie titles, Music Videos, Television Programming and others
Eros Now caters to more than 186.9 million registered users and
26.2 million monthly paying subscribers worldwide with the promise
of endless entertainment Product features, such as video in HD,
multi-language subtitles, movie downloads, and high-quality
original drama series differentiate the Eros Now entertainment
offering. To see, watch now: www.erosnow.com.
About Vayamtech
VAYAM TECHNOLOGIES, is an Information Technology company
providing end-to-end IT solutions since 2001. Accredited with the
highest quality certification of CMMI level 5, Vayam has delivered
over 400 customized System Integration solutions to clients from
Government, Defense, Health, Education, Telecom, Power, Energy,
Road Transport etc. Vayam’s experience of working for people at
bottom of the pyramid extends across multiple states reaching
millions of rural citizens. Adhaar Enrolment, Census and Surveys,
e-district, CSCs, Facilitation Centres, Banking, Insurance, Product
Delivery etc. have helped us in reaching out to 70% of Rural
population residing in states of Rajasthan, Uttar Pradesh, Gujarat,
Madhya Pradesh, and Bihar.
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version on businesswire.com: https://www.businesswire.com/news/home/20200616005428/en/
Mark Carbeck Chief Corporate and Strategy Officer Eros
International Plc mark.carbeck@erosintl.com
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