Eros Now Announces Collaboration with Microsoft to Develop Next Generation Online Video Platform
September 19 2019 - 8:00AM
Business Wire
Eros Now, a South Asian entertainment OTT (over-the-top) video
platform by Eros International Plc, a Global Indian Entertainment
Company, the ultimate one-stop destination for the internet
generation to consume captivating content, today announced a
collaboration with Microsoft to build a next generation online
video platform on Microsoft Azure targeted at its consumers across
the globe. This is a unique association for Microsoft in India in
the online video space.
Building on its history of innovation, Eros Now will leverage
Microsoft Azure for three areas of technology development:
- Intuitive Online Video Platform: Using Microsoft Azure
and Azure Media Services, Eros will develop a new, intuitive online
video platform. The new platform will provide seamless delivery of
content for its consumers across geographies and languages,
supported by a robust infrastructure including Azure Content
Delivery Network (CDN).
- Interactive Voice Offerings: Eros will work to create
new interactive voice offerings for consumers, powered by Azure AI
tools, including OTT app video search experiences and voice search
for video content across 10 Indian languages.
- Personalized Recommendation Engine: To increase consumer
satisfaction and loyalty, Eros will create an engine to deliver
personalized content recommendations for consumers by leveraging
its own user data, combined with Azure AI, analytics, Cloud Data
Warehousing solutions and Azure Media Services
Commenting on the announcement, Rishika Lulla Singh, CEO- Eros
Digital, said, “The Online Video market has brought a paradigm
shift in the way technology is used and will be used to enhance the
customer journey and user experience. We at Eros Now have been the
earliest movers in the adoption of technology which is a core
strength of the brand. The objective and the goal of this
collaboration is to ensure we become the primary innovators for the
video business and a gold standard for the others to follow. We
have immense respect for Microsoft as a company to help us innovate
and pave the path for the next generation of online video.”
Peggy Johnson, Executive Vice President, Microsoft, Corp. said,
“As an innovator in on-demand video, Eros Now has been transforming
the way millions of people access and consume content. By using our
combined expertise across technology and media, we have an
opportunity to build on that foundation and re-imagine
entertainment for the rapidly growing audience of
digitally-connected consumers in India."
“India is one of the fastest-growing digital entertainment and
media markets worldwide, driven by the growth in online video
content. AI and intelligent cloud tools will be the next drivers of
the media business and will impact everything from content creation
to consumer experience. We are very excited to work with Eros Now
to redefine the online video watching experience for consumers,”
said Anant Maheshwari, President, Microsoft India.
Eros’ work with Microsoft will help it transform not only how it
delivers streaming services to its consumers but also to reimagine
the offerings it can provide. This news today is a step forward in
the age of digital transformation to enhance the online video
streaming experience and better serve its users globally.
About Eros International
Plc
Eros International Plc (NYSE: EROS) a Global Indian
Entertainment company that acquires, co-produces and distributes
Indian films across all available formats such as cinema,
television and digital new media. Eros International Plc became the
first Indian media company to list on the New York Stock Exchange.
Eros International has experience of over three decades in
establishing a global platform for Indian cinema. The Company has
an extensive and growing movie library comprising of over 3,000
films, which include Hindi, Tamil, and other regional language
films for home entertainment distribution. The Company also owns
the rapidly growing OTT platform Eros Now. For further information,
please visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian
Entertainment Video Service accessible worldwide to viewers across
internet enabled devices including mobile, web and TV. With 12,000
plus Movie titles, Music Videos, Television Programming and others
Eros Now caters to more than 154.7 million registered users and
18.8 million paying subscribers worldwide with the promise of
endless entertainment Product features, such as video in HD,
multi-language subtitles, movie downloads, and high-quality
original drama series differentiate the Eros Now entertainment
offering. To see, watch now: www.erosnow.com
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version on businesswire.com: https://www.businesswire.com/news/home/20190919005405/en/
Mark Carbeck Chief Corporate and Strategy Officer Eros
International Plc +44 207 258 9909 mark.carbeck@erosintl.com Media:
Erica Bartsch Sloane & Company +1 212 446 1875
ebartsch@sloanepr.com
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