ATLANTA, Aug. 13, 2019 /PRNewswire/ -- Equifax
Data-driven Marketing, the marketing data, analytics and technology
solutions capability of Equifax Inc. (NYSE: EFX), today announced a
collaborative relationship with audience technology platform
Eyeota. This expanded relationship makes Equifax DDM's digital
consumer segments now available through the Eyeota Audience
Marketplace under the IXI Digital label.
Eyeota provides an extensive database of more than four billion
consumer audience profiles, and the company's onboarding
capabilities let marketers link offline and online data to create
audience segments for insights and activation. Now, with the
addition of Equifax DDM's relevant, estimated data on household
economics—wealth, income, spending, credit, plus lifestyles and
preferences—marketers can enhance audience segmentation to target
the best online audiences with scale and find consumers with strong
affinities for particular brands, products or services.
Equifax DDM segments will be available for digital targeting as
standalone audiences, allowing clients to take intelligent actions
from the valuable data-based insights. Eyeota will also explore
utilizing the Equifax DDM data in myriad other ways to help empower
clients in optimizing their marketing spend.
"Marketers need help harnessing the power of data so they can
build a clear understanding of their customers and prospects," said
Jeff Sporn, chief digital officer at
Equifax Data-driven Marketing. "Equifax DDM's unique and diverse
data assets will produce more robust audiences and provide
marketers on the Eyeota platform the ability to act on critical
insights they need to drive marketing decisions and weave them into
the fabric of the optimal omnichannel customer experiences."
"Equifax DDM's robust data set and global capabilities makes
them an excellent long-term strategic partner for Eyeota as we look
to strengthen our global financial service and demographic
products," said Howard Luks,
managing director of Americas and SVP global platforms at
Eyeota. "Our success in launching in three diverse
regions—Australia, U.K., and now the U.S.—is a clear testament to
the local expertise gleaned from our partners. We look forward to
growing our global partnerships to additional markets this year and
beyond."
Partnering with Eyeota also highlights both companies' focus on
providing data with integrity. Likewise, Eyeota's unique heuristic
methodology ensures offline data is activated in a
privacy-compliant, scalable and globally consistent manner, with no
personally identifiable information shared.
Equifax DDM aligns the company's data assets, analytics,
technology and integrated marketing capabilities to solve key
challenges for marketing executives and serves more than 300
customers across the financial, insurance, telecommunications,
travel and other industries. Visit the Equifax
DDM website to learn more.
ABOUT EYEOTA
Eyeota is an audience technology platform that enables the
intelligent use of data.
We work with marketers, data owners and research companies to
provide distinct, comprehensive and qualified audience data. Our
technology platform transforms audience data so that organizations
can make smarter business decisions, understand customers and
enrich marketing strategies.
Eyeota was founded in 2010 and operates in Europe, Asia,
Australia and the Americas. For
more information, please visit http://www.eyeota.com.
ABOUT EQUIFAX INC.
Equifax is a global information solutions company that uses
unique data, innovative analytics, technology and industry
expertise to power organizations and individuals around the world
by transforming knowledge into insights that help make more
informed business and personal decisions. Headquartered
in Atlanta, Ga., Equifax operates or has investments in 24
countries in North America, Central and South
America, Europe and the Asia Pacific region. It is a
member of Standard & Poor's (S&P) 500® Index, and its
common stock is traded on the New York Stock Exchange (NYSE) under
the symbol EFX. Equifax employs approximately 11,000 employees
worldwide. For more information, visit Equifax.com and
follow the company's news
on Twitter and LinkedIn.
FOR MORE INFORMATION
Gregory
Papajohn
Archie Group for Equifax DDM
gregory@archiegroup.com
Lacy Talton
Blast PR for Eyeota
lacy@blastpr.com
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SOURCE Equifax Inc.