Part of Olympic Agenda 2020+5 reforms to
introduce long-term, turnkey solutions for the benefit of
Organising Committees, fans and stakeholders
The International Olympic Committee (IOC) today announced that
the IOC, the International Paralympic Committee (IPC), and the
Organising Committees of the Olympic Games and Paralympic Games
(OCOGs) Paris 2024, Milano Cortina 2026 and LA28 will together
introduce a new global hospitality model.
Fans and stakeholders will have access to unique
ticket-inclusive travel and hospitality experiences through one,
official, exclusive hospitality provider. To support this global
hospitality programme, following a multi-stage selection process,
On Location, a leader in the experiential hospitality business, has
been appointed as the exclusive service provider for the Olympic
and Paralympic Games Paris 2024, Milano Cortina 2026 and LA28
hospitality programmes. Working together with the Organising
Committees, On Location will deliver world-class hospitality
experiences for fans and Olympic stakeholders alike, with packages
including tickets, travel, accommodation and unique in-venue and
host city hospitality.
The new model will also enhance services for athletes’ families
and friends wanting to see their loved ones compete at the Games,
with support for travel, access to accommodation, and other
services, including dedicated ticket inventory.
IOC President Thomas Bach said: “One of the recommendations of
Olympic Agenda 2020+5 is to deliver additional turnkey solutions
that could be provided to OCOGs to simplify the delivery complexity
of the Games. This new solution will deliver a simplified, secure
process for fans around the world to attend the Games. The
centralisation of the project also contributes greatly to better
oversight and, with this, to good governance. It will also directly
support the staging of the Olympic and Paralympic Games, all the
National Olympic Committees and most importantly their
athletes.”
Tony Estanguet, President of Paris 2024, said: “Paris 2024 will
be the first Olympic and Paralympic Games Organising Committee to
propose a worldwide hospitality offer. This represents a fantastic
opportunity – for us and the entire Paris 2024 ecosystem. Our teams
are already at work and we look forward to innovating together, to
offer unique hospitality experiences that will appeal to a broad
global audience. In developing these new products, we will seek to
showcase the best of French ‘art de vivre’, our gastronomy, art,
culture, sport and innovation against the magnificent backdrop of
the City of Lights, while fully respecting the focus on legacy at
the heart of our vision.”
CONI and Milano Cortina 2026 President Giovanni Malagò said:
“The new approach to hospitality, adopted by the IOC in line with
Olympic Agenda 2020+5, is an important step for the entire Olympic
and Paralympic Movement. It will provide a unique experience to our
fans and stakeholders around the world, along with an important
revenue stream that will help Milano Cortina 2026 to deliver
exciting and sustainable Games. This agreement also shows how
attractive the Italian Winter Games are at a global level and how
great an opportunity they represent for our tourism industry and
territories.”
LA28 Chairperson Casey Wasserman said: “On Location brings an
incredible track record creating experiences for major global
events, and will set a new standard for Olympic and Paralympic
Games hospitality. Modernising the hospitality and ticketing
platform has been a major priority for us as we prepare to host a
world-class event in Los Angeles. This partnership furthers our
commitment to deliver an extraordinary Games experience for
athletes and fans in our community and around the world.”
On Location President Paul Caine said: “At On Location, we are
dedicated to providing our customers with exceptional live event
experiences that produce memories to last a lifetime. We are
honoured to join the International Olympic Committee in reimagining
hospitality at future Olympic and Paralympic Games, and we are
committed to providing stakeholders, partners and fans around the
globe with exclusive hospitality experiences that uniquely
celebrate each host city.”
For a first look at On Location’s approach to hospitality at
future Games, visit: www.onlocationexp.com/olympics
The IOC has facilitated this long-term agreement, working in
collaboration with the Organising Committees of the Olympic and
Paralympic Games Paris 2024, Milano Cortina 2026 and LA28. The
Organising Committees and the National Olympic Committees (NOCs)
and their Olympic teams will be the primary beneficiaries of the
revenue generated through this new centralised approach, which will
support the staging of the Olympic and Paralympic Games, the
Olympic teams around the world and their athletes.
The reform is part of the Olympic Agenda 2020+5 vision to
deliver long-term turnkey solutions that are provided over several
editions of the Olympic Games with the aim of simplifying
operations and driving efficiency in delivery, as well as driving
new revenue sources.
In addition, and separate to the agreement with On Location, a
new, integrated approach regarding global ticket sales will also be
introduced from Paris 2024 onwards. It will provide secure,
seamless access to Olympic and Paralympic tickets directly via each
Organising Committee at standardised prices for each Games for fans
in all corners of the world.
About the International Olympic Committee The
International Olympic Committee is a not-for-profit, civil,
non-governmental, international organisation made up of volunteers
which is committed to building a better world through sport. It
redistributes more than 90 per cent of its income to the wider
sporting movement, which means that every day the equivalent of USD
3.4 million goes to help athletes and sports organisations at all
levels around the world.
For more information, please contact the IOC Media Relations
Team: Tel: +41 21 621 6000, email: pressoffice@olympic.org, or
visit www.olympics.com
About On Location On Location is a global leader in
premium experiential hospitality, offering ticketing, curated guest
experiences, live event production and travel management across
sports, entertainment, fashion and culture. On Location provides
unrivalled access for corporate clients and fans looking for
official, immersive experiences at marquee events, including the
Olympic and Paralympic Games, Super Bowl, NCAA Final Four, New York
Fashion Week and more. An official partner and/or service provider
to over 150 iconic rights holders, such as the IOC (Paris 2024,
Milano Cortina 2026, LA28), NFL, NCAA, UFC and PGA of America, and
numerous musical artists and festivals, the company also owns and
operates a number of its own unique experiences. On Location is a
subsidiary of Endeavor (NYSE:EDR), a global entertainment, sports
and content company.
Broadcast quality footage The IOC Newsroom:
http://iocnewsroom.com/
Videos YouTube: www.youtube.com/iocmedia
Photos For an extensive selection of photos available
shortly after each event, please follow us on Flickr.
To request archive photos and footage, please contact our Images
team at: images@olympic.org
Social media For up-to-the-minute information on the IOC
and regular updates, please follow us on Twitter, Facebook and
YouTube.
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version on businesswire.com: https://www.businesswire.com/news/home/20210602005305/en/
On Location Media Contact: Kim Ulrich |
kulrich@endeavorco.com
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